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You, The Expert

You, The Expert

By Monica Davidson Smart creative people have lots of options when it comes to marketing themselves and finding ways of making money, but using expert strategy is a neat way of combining both. Becoming the go-to person about a specific topic or a niche area of your practice can help you to build your business and potentially generate income. Step 1: Find Your Expertise This is the tricky bit. What are you an expert in? You need to find something that you’re confident about, an area of your creative practice that you’re very knowledgeable about, hopefully with some qualifications and real-life experience to back you up. Remember, you don’t need to be an expert on a wide topic – in fact, the...

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