I owe my whole business to a dodgy contract. When I was 23 I directed a telemovie for kids (the name of which I can’t share) which had the potential to become a feature film. It was my first big...
Business Basics
Running Away from Home
Even though it’s an old chestnut, I’m a huge advocate of working on your business rather than in your business. Having said that, I can talk about this stuff all day long but for some people...
Indecision = Cost Benefit Analysis
In the 1930s a French engineer called Jules Dupuit introduced the concept of Cost-Benefit Analysis, and the world of indecision shifted on its axis. It's a nifty and simple process that helps...
Creating Client Characters
I once had a client called Margaret. She was around fifty years old, female (obviously), and a middle-manager in her not-for-profit organisation. She had people below her in the pecking...
Time to Grow? It’s Time to SOP!
Many creative businesses start as freelance adventures. One person, fired up by an imaginative bent and an independent spirit, starts making money from their craft. That’s sometimes the whole...
Creating a Business Name
It’s often the first thing that a new creative business does, but coming up with a business name is probably the most important step you take in the branding process, and needs some time and...