LinkedIn for Creatives

LinkedIn for Creatives

  In early 2019 LinkedIn announced that over 610 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of Creative Plus Business) and Stephen Byrne (friend of C+B* and Staffing Manager at Dolby...
F*ck Luck

F*ck Luck

My daughter is a talented writer. She’s been writing obsessively since she was small, and at the age of 14 some of her satirical writing was published by the State Library of Victoria. She was so pleased, and rightly so (I almost burst with pride). When her first...
Unicorns vs Workhorses

Unicorns vs Workhorses

  I invented the ‘Unicorns and Workhorses’ analogy years ago, as shorthand for helping people understand the creative business experience. It’s an idea my clients and workshop participants love, so I thought I’d share it with you. I believe that every creative...