Unicorns vs Workhorses

Unicorns vs Workhorses

By Monica Davidson I invented the ‘Unicorns and Workhorses’ analogy many years ago now, as shorthand for one of my clients who was struggling with trying to work out the balance between her creative work that paid money, and the artistic work that she valued for more...
LinkedIn for Creatives

LinkedIn for Creatives

By Monica Davidson In 2021, LinkedIn announced that a staggering 756 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of Creative Plus Business) and Stephen Byrne (friend of C+B* and Staffing...
F*ck Luck

F*ck Luck

My daughter is a talented writer. She’s been writing obsessively since she was small, and at the age of 14 some of her satirical writing was published by the State Library of Victoria. She was so pleased, and rightly so (I almost burst with pride). When her first...