By Lillie Brown Marketing is just as powerful when it’s driven in reverse. Anti-marketing is a guerrilla marketing approach underpinned by principles of reverse psychology that deliberately goes against the grain. It subverts traditional marketing strategies that...
By Monica Davidson Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price—but for services, it just seems wrong. It’s a...
TAKE THE PAIN OUT OF EVERYBODY’S LEAST FAVOURITE TACTIC Networking Tips for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a...
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable –...
By Monica Davidson In 2021, LinkedIn announced that a staggering 756 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of Creative Plus Business) and Stephen Byrne (friend of C+B* and Staffing...
