Multi-Hat Marketing

Multi-Hat Marketing

  Wearing multiple professional ‘hats’ is the way that most creatives survive in self-employment. It’s the ‘slashie’ phenomenon – actor / model / writer / director / designer… the more ‘hats’ you can wear, the more ways you have of making money, and the more...
LinkedIn for Creatives

LinkedIn for Creatives

  In early 2019 LinkedIn announced that over 610 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of Creative Plus Business) and Stephen Byrne (friend of C+B* and Staffing Manager at Dolby...
What Clients Want

What Clients Want

I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who are incapable of describing what they want, or their clients are...
The Business Plan is Dead

The Business Plan is Dead

I have been writing and talking about business plans to creative people for a very long time, but recently (with the help of Linda Hailey), I’ve come to understand that the traditional business plan is actually dead. Creative people still come and see me because they...
Package Pricing Pointers

Package Pricing Pointers

  Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price – but for services it just seems wrong. It’s a strategy...