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SUMMARY:ONLINE: Business Planning for Creatives
DESCRIPTION:A business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a document to make bank managers and funding bodies happy. A useful plan can make the difference between creative business success and heading back to the drawing board. This workshop reframes the planning process specifically for creative practitioners\, and helps participants create a business and/or strategic plan that will actually help them progress and grow their creative profession. \n\n\n\nParticipants will dig into the deeper issues of:+ The planning process in general\, and making it useful both internally and externally;+ Choosing the right template\, and adding an Action Plan;+ The four main sections: admin\, finances\, marketing and goals;+ The Personal/Private and Professional Plans. \n\n\n\nResources and templates will also be provided for a variety of both business and strategic plans\, including the preferred options for the Australia Council and other kinds of financing. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nAll questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nIdeal For: Curious hobbyists\, creative freelancers and businesses\, arts organisations. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOW:https://business-connect-register.industry.nsw.gov.au/pages/Event3.html?id=f5c82420-76c4-ed11-b417-6045bd3f338d&type=undefined
URL:https://creativeplusbusiness.com/workshop/online-business-planning-for-creatives-2/
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SUMMARY:PARRAMATTA: Creative's Guide to Marketing
DESCRIPTION:IN PARTNERSHIP WITH ARTS AND CULTURAL EXCHANGE \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell\, and would rather be making than hustling. \n\n\n\nThere is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic\, specifically for creative professionals. \n\n\n\nWe’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients\, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! \n\n\n\nOur Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed\, from students and start-ups to experienced freelancers and arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Arts & Cultural Exchange\, 8 Victoria Rd\, Parramatta NSW 2150 \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOW:http://bit.ly/3YVfBSM
URL:https://creativeplusbusiness.com/workshop/parramatta-creatives-guide-to-marketing/
CATEGORIES:Workshops
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