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SUMMARY:ROSEBUD: Understanding Branding for Creatives
DESCRIPTION:IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE \n\n\n\nBranding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages\, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested\, willing to spend money\, and happy to spread the word.  \n\n\n\nIn this down-to-earth workshop\, participants will learn about:+ The basic concepts of branding\, and why it’s so important;+ Personal and professional branding\, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.  \n\n\n\nIdeal For: Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Rosebud Council Chambers – 90 Besgrove St Rosebud\, VIC 3939 \n\n\n\nBOOK NOWhttps://creatorsnetworkmarketing2.eventbrite.com.au
URL:https://creativeplusbusiness.com/workshop/rosebud-understanding-branding-for-creatives/
CATEGORIES:Workshops
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DTSTART;TZID=Australia/Sydney:20230920T180000
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SUMMARY:WEBINAR: Redefining Success
DESCRIPTION:The traditional model of success looks something like this: get that job. Get that salary. Buy that house. Go on that holiday. Make that amount of money. We’re stuck on the hamster wheel of constantly chasing more\, to the detriment of our wellbeing and creativity. But what does success mean to you? By redefining our version of success\, we can shape businesses and lives that are aligned with our dreams and goals\, rather than adopting dominant societal narratives of what success ‘should’ look like. \n\n\n\nPart of our Evening Education series! \n\n\n\nWhat’s Included?A 60 min panel webinar with our creative industries experts\, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. \n\n\n\nWho should sign up?Creative industries professionals and business people from start-up to established (Australia only\, sorry!). We also welcome creative freelancers\, soloists\, students\, start-ups and curious hobbyists. \n\n\n\nWho’s the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nAlison Rice is a multiple award-winning publisher and leader. She started her career at The Walkley Foundation for Excellence in Journalism before going on to lead and launch various U.S. media brands into the Australian market. Today\, Alison hosts the acclaimed Offline\, The Podcast and through her work as conscious career and business coach\, helps people to align to a professional reality that feels more supportive and true. \n\n\n\nAn ICF-credentialed Professional Coach with executive post-graduate studies in coaching and leadership\, Elana Robertson is also an experienced strategic consultant\, facilitator and trainer with a corporate and entrepreneur background spanning 25 years. (Oh\, and sprinkle in trained yoga teacher with a passion for powerful restorative practices.) Internationally awarded and recognised for her drive to positively disrupt the status quo\, Elana created foundher to connect ambitious leaders to their best version of self and from that foundation enable them to catalyse the long-term\, powerful changes they seek in their being\, business\, and world. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You can sign up to the webinar via the link below. \n\n\n\nBOOK NOWhttps://www.crowdcast.io/c/redefining-success
URL:https://creativeplusbusiness.com/workshop/webinar-redefining-success/
CATEGORIES:Webinars
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