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SUMMARY:Creative Randwick: Creative's Guide to Marketing Workshop
DESCRIPTION:A workshop presented by Creative Plus Business for the Creative Randwick Sector Sessions program. \n\n\n\nMany creatives struggle with how to sell their work and services\, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?  \n\n\n\nMarketing is one of the most challenging aspects of running a creative business or working in the arts. Most creatives hate the ‘sell’ and would rather be making\, than hustling. However\, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy.  \n\n\n\nThe ‘Creative’s Guide To Marketing’ is an online workshop that shares a simple six-step marketing approach that has been designed to take the pain out of promotion.   \n\n\n\nBOOK NOW \n\n\n\nYou will learn the following\, with a special focus on arts practice and creative industries: \n\n\n\n+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.+ Getting the foundational elements of “YOU” marketing right\, without the terror of a deadline.+ Understating the breadth of our ‘customers’\, from clients to funding bodies to audience.+ Knowing and learning from our peers\, and from word-of-mouth.+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.  \n\n\n\nMore resources and templates will also be provided to help create a marketing action plan.This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.  \n\n\n\nWhat do I get?All participants of this workshop also receive: \n\n\n\n+ A practical workbook to assist with the interactive elements of the workshops.+ Templates and Guides to creating a marketing plan that works for you.+ Resources to help you understand and devise marketing tactics tailored to your creative practice or business.+ Simple tools that will help you clarify how to talk about your work\, it’s value\, and identify your potential clients or customers. \n\n\n\nPlus you’ll also get…+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ Access to additional free webinars to supplement the material covered in the workshop.+ Information on how to access further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nWho is presenting?Monica Davidson – Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist\, performer\, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS\, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business\, an organisation dedicated to educating creatives about small business skills\, financial literacy and marketing. \n\n\n\nWhat is CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility:  \n\n\n\n\nThe entrance to Prince Henry Centre is through double doors accessible via steps from Pine Avenue or via a ramp from the carpark.\n\n\n\nThere is a wheelchair accessible bathroom onsite and gendered toilets.\n\n\n\nIf you would like a Council staff member to reach out to you and discuss your access requirements\, please select the checkbox on ticketing registration.\n\n\n\n\nCost: Registration is FREE thanks to the City of Randwick. Visit their Humanitix page to reserve your seat. \n\n\n\nBOOK NOW \n\n\n\nSector Sessions takes place on the land of the Gadigal and Bidjigal people. We pay respect to Elders past and present\, recognising their strength\, wisdom and creativity.
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-marketing-workshop-2/
CATEGORIES:Workshops
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