BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Creative Plus Business - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Creative Plus Business
X-ORIGINAL-URL:https://creativeplusbusiness.com
X-WR-CALDESC:Events for Creative Plus Business
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Sydney
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240723T120000
DTEND;TZID=Australia/Sydney:20240723T140000
DTSTAMP:20260406T152915
CREATED:20240701T000444Z
LAST-MODIFIED:20240709T033642Z
UID:10000339-1721736000-1721743200@creativeplusbusiness.com
SUMMARY:ONLINE (NSW): Creative's Guide to Marketing
DESCRIPTION:Many creatives hate the idea of selling\, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However\, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. \n\n\n\nBOOK NOW \n\n\n\nParticipants will learn all the following\, with a focus on arts practice and creative industries: \n\n\n\n+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts. \n\n\n\n+ Getting the foundational elements of “YOU” marketing right\, without the terror of a deadline. \n\n\n\n+ Understating the breadth of our ‘customers’\, from clients to funding bodies to audience. \n\n\n\n+ Knowing and learning from our peers\, and from word-of-mouth. \n\n\n\n+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. \n\n\n\nMore resources and templates will also be provided to help create a marketing action plan. \n\n\n\nThis workshop has been designed by creatives for creatives and includes ideas for ‘homework’. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links\, \n\n\n\n+ A Marketing Plan Template and Action Plan Template to assist with future marketing\, \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop\, \n\n\n\n+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop.  \n\n\n\nBOOK NOW \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.
URL:https://creativeplusbusiness.com/workshop/online-nsw-creatives-guide-to-marketing/
CATEGORIES:Webinars,Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/02/Website-HeroMarketingMX.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240725T180000
DTEND;TZID=Australia/Sydney:20240725T190000
DTSTAMP:20260406T152915
CREATED:20240701T062200Z
LAST-MODIFIED:20240724T023259Z
UID:10000344-1721930400-1721934000@creativeplusbusiness.com
SUMMARY:ONLINE (National): Multi-Hat Marketing
DESCRIPTION:DO YOU WEAR MANY PROFESSIONAL HATS? \n\n\n\nCreatives are very often ‘slashies’ — working in multiple professions at the same time\, like the actor/designer/director. This is a great strategy\, as it maximises your ability to make money\, but it can be super tricky to get the marketing right.  \n\n\n\nThis FREE webinar covers the tips we’ve learned from our own ‘slashie’ lives and the experiences of our creative clients to help you get the balance right.  We’ll be looking at: \n\n\n\n+ How to follow the money \n\n\n\n+ Understanding the clients. \n\n\n\n+ Figuring out your ‘enterprise’ vs your ‘entity’. \n\n\n\n+ Having multiple digital profiles. \n\n\n\n+ Juggling the time. \n\n\n\n+ More helpful resources and tips. \n\n\n\nPart of our Evening Education Series!BOOK NOW \n\n\n\nWhat’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources. \n\n\n\nWho’s it for? Creative and arts practitioners\, freelancers\, start-ups\, students and arts entrepreneurs from beginners to established (international sign-ups welcome!). We also welcome curious hobbyists and people from outside the creative industries.  \n\n\n\nWho are the Hosts?   \n\n\n\nMonica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nRobbi James is Creative Plus Business’ Head of Marketing. He’s a producer\, theatre maker\, and marketing whizz who has built a portfolio career across media\, business and brand development\, public relations\, and project management. Over the years he’s helped dozens of creative projects and companies market their work across Australia. Before joining Creative Plus Business he led national touring company Critical Stages first as its Marketing Manager and later as its CEO\, and co-founded the highly successful Rogue Projects theatre company. He is currently also the producer of Salon\, the NSW arts market and conference for live performance in NSW/ACT. \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com   \n\n\n\nVenue: This webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. Click the Book Now link below to reserve your place now. BOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-national-multi-hat-marketing/
CATEGORIES:Webinars,Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/07/CROWDCAST-Muli-Hat-Marketing-2024.png
END:VEVENT
END:VCALENDAR