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DTSTART;TZID=Australia/Sydney:20240820T120000
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DTSTAMP:20260407T203639
CREATED:20240701T000038Z
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SUMMARY:ONLINE (NSW): Creative's Guide to Social Media
DESCRIPTION:Social media is everywhere\, as are tips and tricks to use it for business. What are the best ways for creative and arts professional to use this powerful marketing tool? \n\n\n\nSocial media is a complex and challenging marketing tool for a lot of creatives\, as it can be very difficult to find a balance between constantly updating the world just about themselves\, and ignoring the platforms entirely! Creative’s Guide to Social Media is a friendly\, up-to-date and interactive online workshop for beginners that covers the basics of how to kickstart marketing using social media\, with a focus on the main tools at your disposal and the strategy behind the socials. \n\n\n\nBOOK NOW \n\n\n\nWith a focus on people selling in the arts and creative industries\, you will learn: \n\n\n\n+ A new and different definition of social media to consider for the arts and creative marketing. \n\n\n\n+ The basics of social media marketing\, regardless of which platform you choose. \n\n\n\n+ The strategic process behind using social media for marketing\, including R.O.I. \n\n\n\n+ Understanding audience\, and finding out what your followers and fans want and need. \n\n\n\n+ Choosing the right social media\, from the most used and popular platforms right now. \n\n\n\n+ Content creation tips and ideas for all the most popular platforms. \n\n\n\n+ Using other methods\, and staying up to date. \n\n\n\nResources and templates will also be provided to create a social media marketing action plan. \n\n\n\nCreative’s Guide to Social Media is a collaborative online workshop and participants will be encouraged to share experiences and ideas\, make connections and foster peer relationships. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links. \n\n\n\n+ A One-Page Marketing Plan template to assist with the practical elements of the workshop. \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop. \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop.  \n\n\n\nBOOK NOW \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.
URL:https://creativeplusbusiness.com/workshop/online-nsw-creatives-guide-to-social-media/
CATEGORIES:Webinars,Workshops
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DTSTART;TZID=Australia/Sydney:20240823T173000
DTEND;TZID=Australia/Sydney:20240823T200000
DTSTAMP:20260407T203639
CREATED:20240703T020714Z
LAST-MODIFIED:20240723T000751Z
UID:10000342-1724434200-1724443200@creativeplusbusiness.com
SUMMARY:CESSNOCK: Pricing for Creatives
DESCRIPTION:THIS IS A CREATIVE PLUS BUSINESS EVENT IN PARTNERSHIP WITH WILD LEARNING.  \n\n\n\nWhat should I charge? This question plagues creative practitioners and arts no matter what industry. There are answers\, but they are fascinating and complicated. \n\n\n\nWorking out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth? is a practical workshop that covers the basics of figuring out the price point for creative work\, including calculating costs and understanding the marketplace what to charge for creative products and services. \n\n\n\nBOOK NOW \n\n\n\nWith a specific focus on the arts and creative industries\, this workshop covers: \n\n\n\n+ The beginnings of the process and working out how much everything costs. \n\n\n\n+ Working out the Unit Cost measurement\, and its place to the costing process.  \n\n\n\n+ The value of time\, and how to measure effectively.  \n\n\n\n+ Choosing the right pricing method for your products and services.  \n\n\n\n+ Understanding how to evaluate the marketplace with the right kind of research.  \n\n\n\n+ The Psychology of Pricing\, and how it impacts on what you can charge for your work. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed full of additional resources and helpful links \n\n\n\n+ A Workbook to assist with the practical elements of the workshop. \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop. \n\n\n\n+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nAll questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.  \n\n\n\nWho is it for? Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting? Emmie Hallett has one foot planted firmly in each world – the arts and small business – and loves helping people turn their creative work into a business reality. She has been an educator for 15+ years and is focused on delivering practical\, actionable training where you walk away knowing how to do things\, not just why you should. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Wild Learning\, 111 Wollombi Road\, CessnockWhile the workshop commences at 6:00pm\, we encourage people to arrive at 5:30pm for tea and coffee and to meet fellow creatives. \n\n\n\nBOOK NOW \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.
URL:https://creativeplusbusiness.com/workshop/cessnock-pricing-for-creatives/
CATEGORIES:Webinars,Workshops
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DTSTART;TZID=Australia/Sydney:20240828T180000
DTEND;TZID=Australia/Sydney:20240828T190000
DTSTAMP:20260407T203639
CREATED:20240729T022601Z
LAST-MODIFIED:20240801T010240Z
UID:10000355-1724868000-1724871600@creativeplusbusiness.com
SUMMARY:ONLINE (National): Value of Values
DESCRIPTION:Your values are the bedrock of your creative business and practice. They are based on your personal beliefs about what’s important and your expectations and preferences in the way you live your life and interact with others. From a business perspective\, your values represent your philosophy and approach to your profession and your craft and give your clients an insight into what you stand for and what’s important to you. As a solo creative in your own business\, your values will help to guide you to the kind of work and clients that support your principles and align with your ideology. As a larger business\, your values can help steer your plans and your people in the right direction. \n\n\n\nBOOK NOW \n\n\n\nThis FREE webinar will take you through a reflective and practical three-step process that can help you to identify your core values\, see how they can guide and inform your business goals\, and work toward turning your values into actions. \n\n\n\n+We’ll be looking at: \n\n\n\n+ STEP ONE – Find and map your personal principles\, beliefs\, and values.+ STEP TWO – Writing a Values Statement.+ STEP THREE – Implementing your creative business values. \n\n\n\nPart of our Evening Education Series! \n\n\n\nWhat’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources. \n\n\n\nWho’s it for? Creative and arts practitioners\, freelancers\, start-ups\, and arts entrepreneurs from beginners to established (international sign-ups welcome!). The Value of Values is suitable for businesses large and small.  \n\n\n\nWho are the Hosts?   \n\n\n\n \n\n\n\nKB Heylen has had a varied career spanning arts management\, economic development and communications. They founded Platform Gallery\, a successful commercial feminist art gallery in the Blue Mountains. Prior to that KB was Australia’s first Creative Industries Cluster Manager. In their own practice\, KB is a producer\, dancer and burlesque performer\, as well as a writer and visual arts curator. They particularly love helping clients to face their fears and tackle their financial issues. KB has recently completed a PhD in Media Studies (Master of Research)\, and is Creative Plus Business’ Head of Strategy.  \n\n\n\nKylie Burke’s first career was in media\, and she held leadership roles in both private and public organisations focused on strategy\, policy and governance. Kylie’s role as the Head of Governance and Policy at AFTRS heightened her interest in coaching and professional development opportunities in the creative industries\, and in 2013 she established Red Bullet to provide executive coaching and workshops in leadership development and change management. She is passionate about bringing creativity and business practice together.What’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: This webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. Click the Book Now link below to reserve your place now. BOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-national-value-of-values/
CATEGORIES:Webinars,Workshops
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