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DTSTART;TZID=Australia/Sydney:20241015T180000
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DTSTAMP:20260405T173854
CREATED:20240911T005019Z
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SUMMARY:ONLINE (NSW): Pricing for Creatives
DESCRIPTION:What should I charge? This question plagues creative practitioners and arts no matter what industry. There are answers\, but they are fascinating and complicated. \n\n\n\nWorking out what to charge for creative products and services can be a colossal challenge. Where to even start? ‘Pricing for Creatives’ is a practical online workshop that covers the basics of figuring out the price point for creative work\, including calculating costs and understanding what the market can bear. ‘Pricing for Creatives’ is vital for anyone struggling to understand the value of their own work\, and how to share that value with others.   \n\n\n\nBOOK NOW \n\n\n\nWith a specific focus on the arts and creative industries\, this workshop covers: \n\n\n\n+ The beginnings of the process and working out how much everything costs. + Working out the unit cost measurement\, and its place in the costing process. + The value of time\, and how to measure effectively.+ Choosing the right pricing method for your products and services. + Understanding how to evaluate the marketplace with the right kind of research. + The Psychology of Pricing\, and how it impacts on what you can charge for your work.  \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a dedicated Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nWho is it for? Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting? Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance\, theatre\, tours\, and festivals. She has worked at major theatre companies across Australia\, Europe\, and the US and founded a theatre company in 2011\, producing many shows under this banner for mainstage companies\, festivals\, and large-scale national tours. Cat has also worked as a creative consultant\, story producer\, screen development producer\, educator and mentor. \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email fiona@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop.  \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect.
URL:https://creativeplusbusiness.com/workshop/online-nsw-pricing-for-creatives-2/
CATEGORIES:Webinars,Workshops
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DTSTART;TZID=Australia/Sydney:20241029T120000
DTEND;TZID=Australia/Sydney:20241029T140000
DTSTAMP:20260405T173854
CREATED:20240911T011258Z
LAST-MODIFIED:20240911T011301Z
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SUMMARY:ONLINE (NSW): Creative's Guide to Marketing
DESCRIPTION:Many creatives hate the idea of selling\, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However\, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘Creative’s Guide to Marketing’ online workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. \n\n\n\nBOOK NOW \n\n\n\nParticipants will learn all the following\, with a focus on arts practice and creative industries: \n\n\n\n+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.+ Getting the foundational elements of “YOU” marketing right\, without the terror of a deadline.+ Understating the breadth of our ‘customers’\, from clients to funding bodies to audience.+ Knowing and learning from our peers\, and from word-of-mouth.+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. \n\n\n\nMore resources and templates will also be provided to help create a marketing action plan.This workshop has been designed by creatives for creatives and includes ideas for ‘homework’. \n\n\n\nWhat do I get? All participants of this online workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links\,+ A Marketing Plan Template and Action Plan Template to assist with future marketing\,+ Access to additional free webinars to supplement the material covered in the workshop\,+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nAccessibility: if you have any access requirements\, please email fiona@creativeplusbusiness.com. \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop.  \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect.
URL:https://creativeplusbusiness.com/workshop/online-nsw-creatives-guide-to-marketing-2/
CATEGORIES:Webinars,Workshops
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DTSTART;TZID=Australia/Sydney:20241030T180000
DTEND;TZID=Australia/Sydney:20241030T190000
DTSTAMP:20260405T173854
CREATED:20240925T043242Z
LAST-MODIFIED:20241023T005007Z
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SUMMARY:ONLINE (National): Creative Sustainability
DESCRIPTION:Creativity and planet saving can go hand in hand\, but can those of us running small creative businesses or independent arts organisations really make that much of a difference? Does a creative freelancer really make a positive impact? \n\n\n\nThe answer is yes. \n\n\n\nIn this relaxed and informative FREE webinar we’ll be chatting with experts from different areas of creative work about practical tips and strategies for incorporating sustainability into a small business\, independent arts organisation or freelance practice. You’ll learn how to reduce your environmental footprint\, conserve resources\, and create a more sustainable future for the arts. \n\n\n\nPart of our Evening Education Series! \n\n\n\nBOOK NOW \n\n\n\nWhat’s Included?A 60 minute webinar with our creative industries experts (which you can access later if you want) plus lifetime access to additional resources. \n\n\n\nWho’s it for?Creative and arts practitioners\, freelancers\, start-ups\, and arts entrepreneurs from beginners to established (international sign-ups welcome!). This webinar will also be helpful for those managing small to medium arts organisations who would like more insight into neurodiversity in practice. \n\n\n\nWho are the Hosts?  Wendi Lanham – Wendi Lanham is an actor\, presenter\, model\, and the Head of Operations of Creative Plus Business. She has a wealth of experience combining business and creative practice\, and loves teaching individuals and businesses how to expand their networks\, unlock new opportunities\, and foster collaborations for mutual growth. \n\n\n\nWendi will be being joined by: \n\n\n\nZachary Lurje – Zachary is a producer and sustainability consultant based in Meanjin/Brisbane. He is passionate about reducing our carbon footprint and environmental impact at every stage of production across stage\, screen and live events. His recent sustainability credits include: Rock Island Mysteries Seasons two and three\, Some Kind of Blue (short)\, and Mortal Kombat 2 (feature). His company Cosmo Creative provides sustainable consultation services to film and television production\, including his current roles with Amazon Prime/Amazon MGM Studios.  \n\n\n\nJulian Dibley-Hall – Julian is the co-Artistic Director of Melbourne-based theatre company VIMH (The Voice in My Hands) and works as a director\, dramaturg\, performer and producer. His professional practice focuses on creating and presenting new theatrical productions and developing spaces for other independent artists to create new work. Julian co-founded Sustainable Theatres Australia in 2019 with a group of fellow theatre artists with the urgent mission to make the Australian theatre industry more sustainable\, across both the independent and professional sectors. \n\n\n\nMaria Pia Mosquera – Maria is a designer and artist\, director of Maria Mosquera Design + Illustration. With over 20 years’ experience in graphicdesign\, Maria Pia has developed bold and vibrant exhibition graphics and collateral design for prominent cultural institutions in Australia andoverseas. With a strong commitment to sustainable design\, she implements sustainable principles in her design practice wherever possible and encourages her clients to pursue sustainable production. She has been invited to speak on the importance of sustainability in design invarious institutions and government departments.Some of her clients include Botanic Gardens of Sydney\, Chau Chak WingMuseum\, National Museum of Australia (NMA)\, National Portrait Gallery\, Australian National Maritime Museum\, Australian Design Centre and City of Sydney . \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email fiona@creativeplusbusiness.com. \n\n\n\nThis webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. Click the Book Now link below to reserve your place now. BOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-national-creative-sustainability/
CATEGORIES:Webinars,Workshops
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