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DTSTART;TZID=Australia/Sydney:20250805T123000
DTEND;TZID=Australia/Sydney:20250805T143000
DTSTAMP:20260405T012207
CREATED:20250626T010238Z
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SUMMARY:ONLINE (NSW): Creative's Guide To Marketing
DESCRIPTION:Many creatives hate the idea of selling\, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?  \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling.  However\, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘Creative’s Guide To Marketing’ FREE online workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.   \n\n\n\nBOOK NOW \n\n\n\nYou will learn the following\, with a special focus on arts practice and creative industries: \n\n\n\n+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.+ Getting the foundational elements of “YOU” marketing right\, without the terror of a deadline. + Understating the breadth of our ‘customers’\, from clients to funding bodies to audience.+ Knowing and learning from our peers\, and from word-of-mouth.+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.  \n\n\n\nMore resources and templates will also be provided to help create a marketing action plan. This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.  \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A practical workbook to assist with the interactive elements of the workshops.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any access requirements\, please email fiona@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Download our handy Zoom users guide here.  \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until 30 September 2025.
URL:https://creativeplusbusiness.com/workshop/online-nsw-creatives-guide-to-marketing-5/
CATEGORIES:Webinars,Workshops
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BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250811T183000
DTEND;TZID=Australia/Sydney:20250811T203000
DTSTAMP:20260405T012207
CREATED:20250720T233105Z
LAST-MODIFIED:20250811T011247Z
UID:10000478-1754937000-1754944200@creativeplusbusiness.com
SUMMARY:ONLINE (NSW): Creative's Guide to Pitching Your Work
DESCRIPTION:No matter your work as a creative professional\, someday you’ll have to present your ideas to others\, with courage\, and the power of persuasion. But how? \n\n\n\nPitching is a necessary part of creative practice\, whether it’s discussing an idea for a work\, talking to funding bodies about a project\, or persuading a client to accept a proposal. It’s fraught with legal and marketing challenges and needs to be approached in a thoughtful and strategic way. ‘Creative’s Guide to Pitching Your Work’ is a free\, relaxed online workshop that provides practical advice on how to tell your best story while protecting your ideas and shares simple tips and tricks to build lasting relationships with the people who can help bring your ideas to life.  \n\n\n\nBOOK NOW \n\n\n\nParticipants will learn the following with a special focus on arts practice and creative industries:+ Preparing for the pitch – making sure you\, and your idea\, are both ready for the process.+ How to put an idea together in a practical\, shareable form for a pitch\, including assets.+ Tips for presenting live and in person\, online and in writing.+ Understanding the vulnerabilities of pitching and how to protect yourself legally.+ The all-important follow-up\, and how to make sure the pitch is just the beginning.   \n\n\n\nThis is not a workshop where participants will be expected to practice their own pitch\, but they are most welcome to share their own experiences and ask all the questions they like.  \n\n\n\nWhat do I get?  All participants of this online workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A workbook to assist with the practical elements of the workshop.+ Access to additional free webinars to supplement the material covered in the workshop.Who is presenting?Wendi Lanham – Wendi is an actor\, presenter\, model\, and Head of Operations at Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any access requirements\, please email fiona@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Download our handy Zoom users guide here. \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until 30 September 2025.
URL:https://creativeplusbusiness.com/workshop/online-nsw-creatives-guide-to-pitching-your-work-2/
CATEGORIES:Webinars,Workshops
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DTSTART;TZID=Australia/Sydney:20250820T100000
DTEND;TZID=Australia/Sydney:20250820T120000
DTSTAMP:20260405T012207
CREATED:20250811T021855Z
LAST-MODIFIED:20250811T022030Z
UID:10000491-1755684000-1755691200@creativeplusbusiness.com
SUMMARY:WEBINAR: An Introduction to ATDW for Arts and Cultural Tourism Experiences
DESCRIPTION:Visitors to regional NSW are looking for experiences that provide genuine connection with local communities. Arts and culture is ideally placed to provide this type of engagement\, but how do they connect with visitors? A first step is to register on the nation-wide database used by the tourism sector – the Australian Tourism Data Warehouse (ATDW). \n\n\n\nBOOK NOW (Via Crowdcast) \n\n\n\nAbout the Webinar: The webinar will help you establish your online presence and unlock new opportunities utilising the ATDW platform. This session will ensure you have the knowledge and skills to create and manage your profile\, plus 5 steps to enhance visibility using the ATDW platform \n\n\n\nGet cutting-edge insights and practical strategies to enhance your visibility across ATDW’s extensive distribution network\, including visitnsw.com \n\n\n\nThe masterclass is presented by Regional Futures\, with the support of Creative Plus Business. \n\n\n\nWho’s Presenting? This masterclass will be led by Nicole Thomas\, Customer Success Lead for ATDW \n\n\n\nWhat’s ATDW \n\n\n\nATDW is Australia’s central digital platform for tourism. They connect the tourism community so every business is visible\, every traveller can find the best Australian experiences\, and the whole industry grows stronger together. \n\n\n\nThis webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. \n\n\n\nClick the Book Now link below to reserve your place now. \n\n\n\nBOOK NOW (via Crowdcast) \n\n\n\nNew to CROWDCAST? Check out our handy ‘How to register and use Crowdcast’ Guide here.
URL:https://creativeplusbusiness.com/workshop/webinar-an-introduction-to-atdw-for-arts-and-cultural-tourism-experiences/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2025/08/ATDW-Introduction.png
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DTSTART;TZID=Australia/Sydney:20250826T180000
DTEND;TZID=Australia/Sydney:20250826T190000
DTSTAMP:20260405T012207
CREATED:20250730T035258Z
LAST-MODIFIED:20250730T035300Z
UID:10000490-1756231200-1756234800@creativeplusbusiness.com
SUMMARY:WEBINAR: Creative Workplaces
DESCRIPTION:The new Creative Workplaces website has launched\, and this month we’re joined by Patrick McCarthy to introduce us to the organisation’s purpose\, walk us through the resources and materials on the website\, and explain to us how Creative Workplaces will be helping arts workers now and in the future.Part of our Evening Education series! \n\n\n\nBOOK NOW (Via Crowdcast) \n\n\n\nWhat’s Included?A 60 minute webinar with our creative industries expert (which you can access later if you want) plus lifetime access to additional resources. \n\n\n\nWho’s it for?Creative and arts practitioners\, freelancers\, start-ups\, small arts organisations\, and arts entrepreneurs from beginners to established (international sign-ups welcome!). \n\n\n\nWhat’s Creative Workplaces? Creative Workplaces supports fair\, safe and respectful workplaces for artists\, arts workers and arts organisations in Australia.They provide information and resources for people working across all art forms\, independently\, as employees and employers\, in paid and unpaid work\, and in businesses and organisations large and small. \n\n\n\nCreative Workplaces is part of Creative Australia\, the Australian Government’s principal arts investment and advisory body and Patrick McCarthy is the Manager Strategic Initiatives and Engagement at Creative Workplaces.    \n\n\n\nWho are the Hosts?Monica Davidson – Monica is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist\, performer\, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS\, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business\, an organisation dedicated to educating creatives about business skills\, financial literacy\, wellbeing\, and marketing. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email education@creativeplusbusiness.com. \n\n\n\nThis webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. \n\n\n\nClick the Book Now link below to reserve your place now. \n\n\n\nBOOK NOW (via Crowdcast) \n\n\n\nNew to CROWDCAST? Check out our handy ‘How to register and use Crowdcast’ Guide here.
URL:https://creativeplusbusiness.com/workshop/webinar-creative-workplaces/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2025/07/Webinar-August-2025-Creative-Workplaces.jpg
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BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250827T180000
DTEND;TZID=Australia/Sydney:20250827T200000
DTSTAMP:20260405T012207
CREATED:20250626T010608Z
LAST-MODIFIED:20250821T052052Z
UID:10000474-1756317600-1756324800@creativeplusbusiness.com
SUMMARY:ONLINE (NSW): Creative's Guide to Social Media
DESCRIPTION:Social media is everywhere\, as are tips and tricks to use it for business. What are the best ways for creative and arts professional to use this powerful marketing tool? \n\n\n\nSocial media is a complex and challenging marketing tool for a lot of creatives\, as it can be very difficult to find a balance between constantly updating the world just about themselves\, and ignoring the platforms entirely! ‘Creative’s Guide to Social Media’ is a friendly\, up-to-date and interactive online workshop for beginners that covers the basics of how to kickstart marketing using social media\, with a focus on the main tools at your disposal and the strategy behind the socials. \n\n\n\nSOLD OUT \n\n\n\nWith a focus on people selling in the arts and creative industries\, you will learn:+ A new and different definition of social media to consider for the arts and creative marketing.+ The basics of social media marketing\, regardless of which platform you choose.+ The strategic process behind using social media for marketing\, including R.O.I.+ Understanding audience\, and finding out what your followers and fans want and need.+ Choosing the right social media\, from the most used and popular platforms right now.+ Content creation tips and ideas for all the most popular platforms.+ Using other methods\, and staying up to date. \n\n\n\nResources and templates will also be provided to create a social media marketing action plan. \n\n\n\n‘Creative’s Guide to Social Media’ is a collaborative online workshop and participants will be encouraged to share experiences and ideas\, make connections and foster peer relationships. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A One-Page Marketing Plan template to assist with the practical elements of the workshop.+ Access to additional free webinars to supplement the material covered in the workshop.What’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nAccessibility: if you have any access requirements\, please email education@creativeplusbusiness.com.  \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Download our handy Zoom users guide here. \n\n\n\nSOLD OUT \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.  \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until 30 September 2025.
URL:https://creativeplusbusiness.com/workshop/online-nsw-creatives-guide-to-social-media-4/
CATEGORIES:Webinars,Workshops
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