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DTSTART;TZID=Australia/Sydney:20250902T123000
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SUMMARY:ONLINE (NSW): Creative's Guide to Websites
DESCRIPTION:Creatives\, arts organisations and small businesses all need a website\, but where to begin when there are so many tech and design hurdles to navigate? \n\n\n\nA website is an essential part of any marketing strategy\, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services\, a marketing tool to share stories and case studies\, and an educational platform to help clients and customers understand everything they need to know about your craft\, your purpose and the offerings you have that meet their wants and needs. \n\n\n\n‘Creative’s Guide To Websites’ is a FREE practical online workshop for beginners that examines best practice for creatives to present their websites\, with examples and helpful resources for DIY design.   \n\n\n\nSOLD OUT \n\n\n\nWith a specific focus on the arts and creative industries\, this online workshop will cover:+ Starting with the Why – outlining the goals for your website and why they matter. + The importance of planning\, making a site map and organising the content.+ Designing a website that focuses on proactive sales as well as a passive portfolio. + Do it yourself or hire a designer? The pros and cons of design options\, with suggestions. + Choosing the best platform for a DIY website.+ Planning for maintenance and keeping a website up to date.  \n\n\n\n‘Creative’s Guide To Websites’ is a collaborative online workshop and participants will be encouraged to ask questions\, share experiences and ideas\, make connections and foster peer relationships.  \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A workbook to assist with the practical elements of the workshop.+ Access to additional free webinars to supplement the material covered in the workshop. \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nAccessibility: if you have any access requirements\, please email education@creativeplusbusiness.com.  \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Download our handy Zoom users guide here. \n\n\n\nSOLD OUT \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until 30 September 2025.
URL:https://creativeplusbusiness.com/workshop/online-nsw-creatives-guide-to-websites-3/
CATEGORIES:Webinars
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DTSTART;TZID=Australia/Sydney:20250910T100000
DTEND;TZID=Australia/Sydney:20250910T120000
DTSTAMP:20260405T023501
CREATED:20250811T022426Z
LAST-MODIFIED:20250901T001419Z
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SUMMARY:WEBINAR: ATDW Masterclass for Arts and Cultural Tourism Experiences
DESCRIPTION:Visitors to regional NSW are looking for experiences that provide genuine connection with local communities. Arts and culture is ideally placed to provide this type of engagement\, but how do they connect with visitors? A first step is to register on the nation-wide database used by the tourism sector – the Australian Tourism Data Warehouse (ATDW). \n\n\n\nBOOK NOW (Via Crowdcast) \n\n\n\nAbout the MasterclassThe ATDW Masterclass Webinar will guide arts and cultural experiences through the process of optimising their profile content to enhance visibility online. Participants will learn how to craft a key-word rich description\, create compelling deals and offers\, enhance visual content\, and link their Google Business Profile\, plus much more. \n\n\n\nWhether you’re a small or large business\, arts organisation or cultural venue\, a new user\, or have years of ATDW experience\, this masterclass will equip you with the tools and insights needed to stand out online\, taking your arts and cultural offerings to new heights. \n\n\n\nThe masterclass is presented by Regional Futures\, with the support of Creative Plus Business. \n\n\n\nWho’s Presenting? This masterclass will be led by Nicole Thomas\, Customer Success Lead for ATDW \n\n\n\nWhat’s ATDWATDW is Australia’s central digital platform for tourism. They connect the tourism community so every business is visible\, every traveller can find the best Australian experiences\, and the whole industry grows stronger together. \n\n\n\nThis webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. \n\n\n\nClick the Book Now link below to reserve your place now. \n\n\n\nBOOK NOW (via Crowdcast) \n\n\n\nNew to CROWDCAST? Check out our handy ‘How to register and use Crowdcast’ Guide here. \n\n\n\nInterested in learning more about Creative Cultural Tourism? CREATIVE PLUS BUSINESS offers full-day events designed for cultural organisations that are ready to move beyond the basics of cultural tourism to delve into strategies for engagement\, collaboration\, and sustainable growth. \n\n\n\nDownload information brochure here.
URL:https://creativeplusbusiness.com/workshop/webinar-atdw-masterclass-for-arts-and-cultural-tourism-experiences/
CATEGORIES:Webinars
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DTSTART;TZID=Australia/Sydney:20250924T180000
DTEND;TZID=Australia/Sydney:20250924T190000
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CREATED:20250826T071751Z
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SUMMARY:WEBINAR: Unicorns and Workhorses
DESCRIPTION:As creative professionals\, sometimes we have to make hard choices about where we put our precious resources. Do we focus only on the work that makes the money? What about our personal projects that also demand our attention? We have a solution – and metaphor to help you understand this unique creative business experience.In our free webinar\, we’ll explore how to nurture your ‘unicorns’\, the creative work that nourishes you and feeds your soul; and how to care for your ‘workhorses’\, the less-shiny creative work that brings in your income and keeps your business afloat. \n\n\n\nWe’ll be looking at:+ Debunking the ‘sell out’ myth+ How to make time to nourish your unicorns+Taking care of your workhorses and diversifying your income streams \n\n\n\nPart of our Evening Education series! \n\n\n\nBOOK NOW (Via Crowdcast) \n\n\n\nWhat’s Included?A 60 minute webinar with our creative industries expert (which you can access later if you want) plus lifetime access to additional resources. \n\n\n\nWho’s it for?Creative and arts practitioners\, freelancers\, start-ups\, small arts organisations\, and arts entrepreneurs from beginners to established (international sign-ups welcome!). \n\n\n\nWho is the Host?Monica Davidson – Monica is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist\, performer\, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS\, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business\, an organisation dedicated to educating creatives about business skills\, financial literacy\, wellbeing\, and marketing. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email education@creativeplusbusiness.com. \n\n\n\nThis webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. \n\n\n\nClick the Book Now link below to reserve your place now. \n\n\n\nBOOK NOW (via Crowdcast) \n\n\n\nNew to CROWDCAST? Check out our handy ‘How to register and use Crowdcast’ Guide here.
URL:https://creativeplusbusiness.com/workshop/webinar-unicorns-and-workhorses/
CATEGORIES:Webinars
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