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DTSTART;TZID=Australia/Sydney:20240403T180000
DTEND;TZID=Australia/Sydney:20240403T200000
DTSTAMP:20260405T012402
CREATED:20240228T223448Z
LAST-MODIFIED:20240228T223450Z
UID:10000313-1712167200-1712174400@creativeplusbusiness.com
SUMMARY:RYDE: Cultural Tourism
DESCRIPTION:PRESENTED IN PARTNERSHIP WITH CITY OF RYDE \n\n\n\nThe Cultural Tourist is a traveller who wants to learn\, experience and get involvedin local offerings. How can your arts centre encourage this kind of visitor? \n\n\n\nCultural tourism is when people travel “for essentially cultural motivations” such as study\, artisticexperiences\, festivals\, and pilgrimages. For small-to-medium creative and arts organisations\,cultural tourism can also be an effective way to generate revenue\, connect with community\,enliven the local tourism economy and help to define a place as a cultural and artistic destination. \n\n\n\nCultural Tourism is a practical workshop in which participants will learn how to maximise thespecial attributes that set their organisation apart from others\, including their history\, traditions\,arts and culture. This includes:+ Understanding the cultural tourist—what interests\, motivates\, or inspires the traveller?+ Your story—finding the story that needs to be told and an engaging way to share this with visitors+ Projects and Activities—what can your organisation or region offer to the cultural traveller?+ Outcomes—setting up systems to measure the data about the impacts of cultural tourism+ Marketing—sharing the story and projects with your potential market+ Resources—where to get help\, resources\, worksheets\, and more! \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A practical Workbook to assist with the interactive elements of the workshops.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nIdeal for: Come along if you are a creative of any level\, from recent graduate or curious hobbyist to a freelancer or an established arts practitioner. This workshop is open to anyone who lives\, works\, studies or plays in the City of Ryde. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nBOOK NOW
URL:https://creativeplusbusiness.com/workshop/ryde-cultural-tourism/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2024/02/CPB-Cultural-Tourism-1080x720-1.jpg
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DTSTART;TZID=Australia/Sydney:20240409T100000
DTEND;TZID=Australia/Sydney:20240409T120000
DTSTAMP:20260405T012402
CREATED:20240315T024308Z
LAST-MODIFIED:20240321T224619Z
UID:10000317-1712656800-1712664000@creativeplusbusiness.com
SUMMARY:ONLINE: Creative's Guide to Social Media
DESCRIPTION:Social media is everywhere\, as are tips and tricks to use it for business. What are the best ways for creative and arts professional to use this powerful marketing tool? \n\n\n\nSocial media is a complex and challenging marketing tool for a lot of creatives\, as it can be very difficult to find a balance between constantly updating the world just about themselves\, and ignoring the platforms entirely! Creative’s Guide to Social Media is a friendly\, up-to-date and interactive online workshop for beginners that covers the basics of how to kickstart marketing using social media\, with a focus on the main tools at your disposal and the strategy behind the socials. \n\n\n\nWith a focus on people selling in the arts and creative industries\, you will learn: \n\n\n\n+ A new and different definition of social media to consider for the arts and creative marketing. \n\n\n\n+ The basics of social media marketing\, regardless of which platform you choose. \n\n\n\n+ The strategic process behind using social media for marketing\, including R.O.I. \n\n\n\n+ Understanding audience\, and finding out what your followers and fans want and need. \n\n\n\n+ Choosing the right social media\, from the most used and popular platforms right now. \n\n\n\n+ Content creation tips and ideas for all the most popular platforms. \n\n\n\n+ Using other methods\, and staying up to date. \n\n\n\nResources and templates will also be provided to create a social media marketing action plan. \n\n\n\nCreative’s Guide to Social Media is a collaborative online workshop and participants will be encouraged to share experiences and ideas\, make connections and foster peer relationships. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links. \n\n\n\n+ A One-Page Marketing Plan template to assist with the practical elements of the workshop. \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop. \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025. \n\n\n\nBOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-social-media/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/10/event-cover-2750.jpeg
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DTSTART;TZID=Australia/Sydney:20240417T180000
DTEND;TZID=Australia/Sydney:20240417T200000
DTSTAMP:20260405T012402
CREATED:20240315T022542Z
LAST-MODIFIED:20240321T224745Z
UID:10000316-1713376800-1713384000@creativeplusbusiness.com
SUMMARY:ONLINE: Cashflow for Creatives
DESCRIPTION:Making a living from your craft means learning\, understanding and embracing the flow of money in and out of your practice. \n\n\n\nFinancial literacy and concepts like ‘cashflow’ are necessities for creative practitioners and arts workers who want to take their passion to a professional level. Cashflow for Creatives is a short online workshop designed by creative practitioners to help other artists understand and embrace the rollercoaster of income and expenses that comes with working in the arts. It’s a safe space where every question is welcome\, and the mysteries of money will become a little clearer. \n\n\n\nParticipants will learn all the following\, with a focus on arts practice and creative industries: \n\n\n\n+ The Famine and the Feast – weathering the ups and downs of creative income \n\n\n\n+ The Flow of Money Out – Understanding and making realistic budgets \n\n\n\n+ The Basics of Forecasting\, and how to develop a ‘crystal ball’ for income \n\n\n\n+ The Flow of Money In – Understanding income and how to create regularity \n\n\n\n+ Practical steps to getting financially organised \n\n\n\n+ More resources and places to go for help \n\n\n\nCashflow for Creatives is a relaxed and interactive online workshop that guides participants with practical tools and steps tailor made for the arts (not mysterious accounting formulas). \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links\, \n\n\n\n+ Templates for budgets and other accounting requirements\, \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop\, \n\n\n\n+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025. \n\n\n\n \n\n\n\nBook Now
URL:https://creativeplusbusiness.com/workshop/online-cashflow-for-creatives-3/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/10/carlos-muza-hpjSkU2UYSU-unsplash-1.jpg
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DTSTART;TZID=Australia/Sydney:20240430T100000
DTEND;TZID=Australia/Sydney:20240430T120000
DTSTAMP:20260405T012402
CREATED:20240315T025704Z
LAST-MODIFIED:20240415T073546Z
UID:10000318-1714471200-1714478400@creativeplusbusiness.com
SUMMARY:ONLINE: Creative's Guide to Websites
DESCRIPTION:Creatives\, arts organisations and small businesses all need a website\, but where to begin when there are so many tech and design hurdles to navigate? \n\n\n\nA website is an essential part of any marketing strategy\, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services\, a marketing tool to share stories and case studies\, and an educational platform to help clients and customers understand everything they need to know about your craft\, your purpose and the offerings you have that meet their wants and needs. \n\n\n\nCreative’s Guide to Websites is a practical online workshop for beginners that examines best practice for creatives to present their websites\, with examples and helpful resources for DIY design. \n\n\n\nWith a specific focus on the arts and creative industries\, this workshop will cover: \n\n\n\n+ Starting with the Why – Outlining the goals for your website and why they matter. \n\n\n\n+ The importance of planning\, making a Site Map and organising the content. \n\n\n\n+ Designing a website that focuses on proactive sales as well as a passive portfolio. \n\n\n\n+ Do It Yourself or Hire a Designer? The pros and cons of design options\, with suggestions. \n\n\n\n+ Choosing the best platform for a DIY website. \n\n\n\n+ Planning for maintenance and keeping a website up to date. \n\n\n\nCreative’s Guide to Websites is a collaborative online workshop and participants will be encouraged to ask questions\, share experiences and ideas\, make connections and foster peer relationships. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links. \n\n\n\n+ A Workbook to assist with the practical elements of the workshop. \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop. \n\n\n\n+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025. \n\n\n\nBOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-websites/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/03/Website-HeroGuidetoWebsi.png
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