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SUMMARY:ONLINE: Creative's Guide to Marketing
DESCRIPTION:Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell\, and would rather be making than hustling. \n\n\n\nThere is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic\, specifically for creative professionals. \n\n\n\nWe’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients\, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! \n\n\n\nOur Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed\, from students and start-ups to experienced freelancers and arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOWhttps://bit.ly/3QhaidV
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-marketing-7/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/06/BEGINNER-GUIDE-MARKETING-2021.jpg
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DTSTART;TZID=Australia/Sydney:20230323T173000
DTEND;TZID=Australia/Sydney:20230323T193000
DTSTAMP:20260405T052030
CREATED:20230227T045125Z
LAST-MODIFIED:20230227T045711Z
UID:10000201-1679592600-1679599800@creativeplusbusiness.com
SUMMARY:LITHGOW: Business Planning for Creatives
DESCRIPTION:IN PARTNERSHIP WITH ARTS OUT WEST \n\n\n\nA business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a document to make bank managers and funding bodies happy. A useful plan can make the difference between creative business success and heading back to the drawing board. This workshop reframes the planning process specifically for creative practitioners\, and helps participants create a business and/or strategic plan that will actually help them progress and grow their creative profession. \n\n\n\nParticipants will dig into the deeper issues of:+ The planning process in general\, and making it useful both internally and externally;+ Choosing the right template\, and adding an Action Plan;+ The four main sections: admin\, finances\, marketing and goals;+ The Personal/Private and Professional Plans. \n\n\n\nResources and templates will also be provided for a variety of both business and strategic plans\, including the preferred options for the Australia Council and other kinds of financing. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nAll questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nIdeal For: Curious hobbyists\, creative freelancers and businesses\, arts organisations. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.comVenue: Lithgow Transformation Hub\, Mort St &\, Bridge St\, Lithgow NSW 2790 \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOW:http://bit.ly/3IYEjgI
URL:https://creativeplusbusiness.com/workshop/lithgow-business-planning-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2023/02/Business-Planning-101-2021-1.jpeg
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DTSTART;TZID=Australia/Sydney:20230323T180000
DTEND;TZID=Australia/Sydney:20230323T200000
DTSTAMP:20260405T052030
CREATED:20230111T010542Z
LAST-MODIFIED:20230111T010547Z
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SUMMARY:ONLINE: How to Start a Creative Business
DESCRIPTION:LET’S GET READY TO RUMBLE! \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting?Rhiannon Hopley is an award-winning photographer\, designer\, multidisciplinary artist\, and curator. She is an Artistic Associate\, and Digital Initiatives Lead for the global arts initiative\, Micro Galleries and founder and director of RH Photography & Design. Over a 17 year career\, Rhiannon has worked with a diverse range of creative practitioners\, NFP’s and businesses spanning various industries\, from the underground Sydney arts and music scene to contemporary galleries and high-end stage productions. Her approach combines knowledge and empathetic understanding to the unique challenges within our industry. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is funded by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOW:https://bit.ly/3QzxZym
URL:https://creativeplusbusiness.com/workshop/online-how-to-start-a-creative-business-9/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/07/brooke-lark-nMffL1zjbw4-unsplash-1.jpg
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