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DTSTART;TZID=Australia/Sydney:20240521T140000
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SUMMARY:WOLLONGONG: Creative's Guide to Marketing
DESCRIPTION:Please note this event has now reached capacity and registrations are closed. If you’re keen to know when we’ll be back in Wollongong with a great workshop scroll down and join our mail list or follow us on socials. There’s lots more to come! \n\n\n\n\n\n\n\nIn partnership with MerrigongX. \n\n\n\nMany creatives hate the idea of selling\, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However\, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. \n\n\n\n \n\n\n\nParticipants will learn all the following\, with a focus on arts practice and creative industries: \n\n\n\n+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts. \n\n\n\n+ Getting the foundational elements of “YOU” marketing right\, without the terror of a deadline. \n\n\n\n+ Understating the breadth of our ‘customers’\, from clients to funding bodies to audience. \n\n\n\n+ Knowing and learning from our peers\, and from word-of-mouth. \n\n\n\n+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. \n\n\n\nMore resources and templates will also be provided to help create a marketing action plan. \n\n\n\nThis workshop has been designed by creatives for creatives and includes ideas for ‘homework’. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links\, \n\n\n\n+ A Marketing Plan Template and Action Plan Template to assist with future marketing\, \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop\, \n\n\n\n+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.Who is presenting?Nick Bolton – Nick is a filmmaker and business owner based on the South Coast of NSW\, working across film\, documentary and commercial. He has provided strategic thinking\, content production and distribution for clients in the government\, corporate and enterprise sectors. As the Chair of Screen Illawarra\, Nick is passionate about growing the screen community in a regional area\, and was recognised in the City of Wollongong Awards 2024 for Services to Arts and Culture. \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.comVenue: The Music Lounge\, Wollongong Town Hall\, Corner of Crown & Kembla Streets\, Wollongong 2500 \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.
URL:https://creativeplusbusiness.com/workshop/wollongong-creatives-guide-to-marketing/
CATEGORIES:Workshops
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DTSTART;TZID=Australia/Sydney:20240521T170000
DTEND;TZID=Australia/Sydney:20240521T190000
DTSTAMP:20260405T054209
CREATED:20240315T032041Z
LAST-MODIFIED:20240508T060008Z
UID:10000319-1716310800-1716318000@creativeplusbusiness.com
SUMMARY:ONLINE (NSW): Creative's Guide to Selling Online
DESCRIPTION:You’ve poured your passion into your craft\, art or products\, and the time has come to share with the world. What are the basics to building an online business? \n\n\n\nSelling online and using e-commerce can be overwhelming at first\, especially for creatives – but where to begin? Creative’s Guide to Selling Online is a beginner’s course ideal for any creatives with little or no experience\, who have products or services ready to sell\, and no idea how to get their online sales set up. The webinar covers the easiest path to digital commerce\, and the best ways to untangle the mess of legal jargon\, platform choices\, and marketing mysteries. \n\n\n\nBOOK NOW \n\n\n\nWith a focus on people selling in the arts and creative industries\, you will learn: \n\n\n\n+ Understanding the process of selling online\, including the pros and cons to watch for. \n\n\n\n+ Preparing for the basics of an online business – registration\, banking\, accounting\, stock management\, legal requirements\, consumer regulations and more. \n\n\n\n+ Understanding eCommerce model and choosing the best one for your business. \n\n\n\n+ Dropshipping and the elements of using external parties to help with sales and productions. \n\n\n\n+ The Customer Journey\, and how to craft an experience to remember (including unboxing). \n\n\n\n+ The Basics of marketing\, how to build an audience and connect with customers. \n\n\n\nCreative’s Guide to Selling Online is a collaborative online workshop and participants will be encouraged to share experiences and ideas\, make connections and foster peer relationships. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links. \n\n\n\n+ A One-Page Marketing Plan template to assist with the practical elements of the workshop. \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop. \n\n\n\n+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025. \n\n\n\nBOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-selling-online/
CATEGORIES:Workshops
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