BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Creative Plus Business - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Creative Plus Business
X-ORIGINAL-URL:https://creativeplusbusiness.com
X-WR-CALDESC:Events for Creative Plus Business
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Sydney
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240725T180000
DTEND;TZID=Australia/Sydney:20240725T190000
DTSTAMP:20260405T170209
CREATED:20240701T062200Z
LAST-MODIFIED:20240724T023259Z
UID:10000344-1721930400-1721934000@creativeplusbusiness.com
SUMMARY:ONLINE (National): Multi-Hat Marketing
DESCRIPTION:DO YOU WEAR MANY PROFESSIONAL HATS? \n\n\n\nCreatives are very often ‘slashies’ — working in multiple professions at the same time\, like the actor/designer/director. This is a great strategy\, as it maximises your ability to make money\, but it can be super tricky to get the marketing right.  \n\n\n\nThis FREE webinar covers the tips we’ve learned from our own ‘slashie’ lives and the experiences of our creative clients to help you get the balance right.  We’ll be looking at: \n\n\n\n+ How to follow the money \n\n\n\n+ Understanding the clients. \n\n\n\n+ Figuring out your ‘enterprise’ vs your ‘entity’. \n\n\n\n+ Having multiple digital profiles. \n\n\n\n+ Juggling the time. \n\n\n\n+ More helpful resources and tips. \n\n\n\nPart of our Evening Education Series!BOOK NOW \n\n\n\nWhat’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources. \n\n\n\nWho’s it for? Creative and arts practitioners\, freelancers\, start-ups\, students and arts entrepreneurs from beginners to established (international sign-ups welcome!). We also welcome curious hobbyists and people from outside the creative industries.  \n\n\n\nWho are the Hosts?   \n\n\n\nMonica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nRobbi James is Creative Plus Business’ Head of Marketing. He’s a producer\, theatre maker\, and marketing whizz who has built a portfolio career across media\, business and brand development\, public relations\, and project management. Over the years he’s helped dozens of creative projects and companies market their work across Australia. Before joining Creative Plus Business he led national touring company Critical Stages first as its Marketing Manager and later as its CEO\, and co-founded the highly successful Rogue Projects theatre company. He is currently also the producer of Salon\, the NSW arts market and conference for live performance in NSW/ACT. \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com   \n\n\n\nVenue: This webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. Click the Book Now link below to reserve your place now. BOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-national-multi-hat-marketing/
CATEGORIES:Webinars,Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/07/CROWDCAST-Muli-Hat-Marketing-2024.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240725T180000
DTEND;TZID=Australia/Sydney:20240725T200000
DTSTAMP:20260405T170209
CREATED:20240711T044926Z
LAST-MODIFIED:20240711T044929Z
UID:10000345-1721930400-1721937600@creativeplusbusiness.com
SUMMARY:ONLINE (NSW): Diversify Your Creative Income
DESCRIPTION:Surviving and thriving financially as a creative practitioner usually means doing more than one thing to make a living – but where to start\, and what to do?  \n\n\n\nCreative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services\, goods and passive income)\, and includes practical exercises to help brainstorm those ideas. \n\n\n\nBOOK NOW \n\n\n\nThis workshop examines:+ Defining your Core\, Complementary and Supplementary offerings;+ Using a Skills Audit to help inspire new ideas and ways of thinking about making money;+ The ‘Cheat Sheet’ – a collection of tried-and-true ideas including online sales\, passive income\, productifying a service\, selling experiences\, education\, mentoring and more;+ The Testing Process\, and how to identify whether or not these ideas are actually “good”. \n\n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ A practical Workbook to assist with the interactive elements of the workshops;+ Access to additional free webinars to supplement the material covered in the workshop; \n\n\n\n+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with time\, work and creativity. It’s also relevant no matter what your profession—filmmakers\, writers\, designers\, visual artists\, musicians\, composers\, dancers\, performers—everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals. \n\n\n\nWho is presenting?Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance\, theatre\, tours\, and festivals. She has worked at major theatre companies across Australia\, Europe\, and the US and founded a theatre company in 2011\, producing many shows under this banner for mainstage companies\, festivals\, and large-scale national tours. Cat has also worked as a creative consultant\, story producer\, screen development producer\, educator and mentor. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop.  \n\n\n\nBOOK NOW \n\n\n\nCreative Plus is an approved independent provider for Service NSW Business Connect until June 2025.
URL:https://creativeplusbusiness.com/workshop/online-nsw-diversify-your-creative-income/
CATEGORIES:Online Courses,Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/04/Website-HeroDiversifyIWC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240725T180000
DTEND;TZID=Australia/Sydney:20240725T200000
DTSTAMP:20260405T170209
CREATED:20240717T070330Z
LAST-MODIFIED:20240717T070333Z
UID:10000352-1721930400-1721937600@creativeplusbusiness.com
SUMMARY:GOSFORD: Creative's Guide to Branding
DESCRIPTION:IN PARTNERSHIP WITH CENTRAL COAST COUNCIL’S CREATIVE+LABS \n\n\n\nPersonal and professional branding is an essential marketing tool for creative practitioners\, but understanding and creating branding can be a challenge. \n\n\n\nBranding can be a tricky concept to comprehend\, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages\, a compelling personal and professional brand can help a creative practitioner\, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience\, clients and customers that are engaged and interested\, willing to spend money\, and happy to spread the word. \n\n\n\nBOOK NOW via TryBooking \n\n\n\nWith a specific focus on the arts and creative industries\, this FREE workshop covers: \n\n\n\n+ The definitions of branding\, and how it applies to people working in the creative industry. \n\n\n\n+ How to understand branding as it applies on a personal and professional level. \n\n\n\n+ Your Core Values\, how to define them as they make all the difference. \n\n\n\n+ Discussion of your Personal Brand\, and how it applies to creative practitioners. \n\n\n\n+ An introduction to Colour Theory and why it helps to communicate your brand. \n\n\n\n+ Extending from the personal into a Business\, Organisational and/or Creative Brand. \n\n\n\n+ ‘Brand Pillars’\, the practical steps to help participants bring their branding A-Game \n\n\n\nCreative’s Guide to Branding is a collaborative workshop and participants will be encouraged to ask questions\, share experiences and ideas\, make connections and foster peer relationships. \n\n\n\nWhat do I get?  All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources helpful links. \n\n\n\n+ Access to additional free webinars to supplement the material covered in the workshop.  \n\n\n\n+ A Workbook to assist with the practical elements of the workshop. \n\n\n\nWho is presenting?Brooke Scobie – Brooke Scobie lives on Darkinjung land as a queer First Nations single mum\, writer\, podcaster\, business mentor\, and dedicated artist manager. With over 15 years working in the community services sector and a half-decade within the arts\, Brooke seamlessly marries their passion for creative expression with a profound understanding of the needs of community. They have been published widely as a poet and writer\, clinching 2nd place in the 2020 Judith Wright Poetry Prize. \n\n\n\nWhat’s CREATIVE PLUS BUSINESS? \n\n\n\nWe’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Gosford Regional Gallery\, 36 Webb St\, East Gosford NSW 2250 \n\n\n\nBOOK NOW via TryBooking
URL:https://creativeplusbusiness.com/workshop/gosford-creatives-guide-to-branding/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/07/Gosford-Creatives-Guide-to-Branding.png
END:VEVENT
END:VCALENDAR