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DTSTART;TZID=Australia/Sydney:20240925T123000
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SUMMARY:SYDNEY: Creative's Guide to Marketing
DESCRIPTION:This is a CREATIVE PLUS BUSINESS event in partnership with the Old Fitz Theatre’s New Work Festival. \n\n\n\nMany creatives hate the idea of selling\, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However\, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘Creative’s Guide to Marketing’ workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. \n\n\n\nBOOK NOW \n\n\n\nParticipants will learn all the following\, with a focus on arts practice and creative industries: \n\n\n\n+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.+ Getting the foundational elements of “YOU” marketing right\, without the terror of a deadline.+ Understating the breadth of our ‘customers’\, from clients to funding bodies to audience.+ Knowing and learning from our peers\, and from word-of-mouth.+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. \n\n\n\nMore resources and templates will also be provided to help create a marketing action plan. \n\n\n\nThis workshop has been designed by creatives for creatives and includes ideas for ‘homework’. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links\,+ A Marketing Plan Template and Action Plan Template to assist with future marketing\,+ Access to additional free webinars to supplement the material covered in the workshop\,+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nWho is presenting?Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance\, theatre\, tours\, and festivals. She has worked at major theatre companies across Australia\, Europe\, and the US and founded a theatre company in 2011\, producing many shows under this banner for mainstage companies\, festivals\, and large-scale national tours. Cat has worked as a creative consultant\, story producer\, screen development producer\, educator and mentor. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: The Old Fitz Theatre\, 129 Dowling Street Woolloomooloo \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect?Service NSW Business Connect provides free independent\, tailored business advice from experienced advisors in one-on-one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.
URL:https://creativeplusbusiness.com/workshop/creatives-guide-to-marketing-old-fitz/
CATEGORIES:Workshops
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DTSTART;TZID=Australia/Sydney:20240925T180000
DTEND;TZID=Australia/Sydney:20240925T190000
DTSTAMP:20260406T130417
CREATED:20240813T062535Z
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SUMMARY:ONLINE (National): NEURO-SPICY NEURO-SPARKLY
DESCRIPTION:Neurodiverse.Neurosparkly.Neurospicy. \n\n\n\nNo matter what we call it\, living life with an extraordinary brain can be interesting\, especially when also trying to build a professional life as a creative practitioner.  \n\n\n\nThis FREE webinar is a thought-provoking conversation with four creatives sharing their personal experience of navigating the complexities of the creative industry. With open minds and vulnerable hearts our panelists will discuss their unique perspectives and offer a platform for conversation\, questions\, and the sharing of lived experience to foster a deeper understanding of neurodiversity and its impact on living and working as a creative professional.  \n\n\n\nPart of our Evening Education Series! \n\n\n\nBOOK NOW \n\n\n\nWhat’s Included?A 60 minute webinar with our creative industries experts (which you can access later if you want) plus lifetime access to additional resources. \n\n\n\nWho’s it for?Creative and arts practitioners\, freelancers\, start-ups\, and arts entrepreneurs from beginners to established (international sign-ups welcome!). This webinar will also be helpful for those managing small to medium arts organisations who would like more insight into neurodiversity in practice. \n\n\n\nWho are the Hosts?  Wendi Lanham – Wendi Lanham is an actor\, presenter\, model\, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice\, and loves teaching individuals and businesses how to expand their networks\, unlock new opportunities\, and foster collaborations for mutual growth. \n\n\n\nEmmie Hallett – Emmie Hallett has one foot planted firmly in each world – the arts and small business – and loves helping people turn their creative work into a business reality. She has been an educator for 15+ years and is focused on delivering practical\, actionable training where you walk away knowing how to do things\, not just why you should. \n\n\n\nBrooke Scobie – Brooke Scobie lives on Darkinjung land as a queer First Nations single mum\, writer\, podcaster\, business mentor\, and dedicated artist manager. With over 15 years working in the community services sector and a half-decade within the arts\, Brooke seamlessly marries their passion for creative expression with a profound understanding of the needs of community. They have been published widely as a poet and writer\, clinching 2nd place in the 2020 Judith Wright Poetry Prize. \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL. Click the Book Now link below to reserve your place now. BOOK NOW
URL:https://creativeplusbusiness.com/workshop/online-national-neuro-spicy-neuro-sparkly/
CATEGORIES:Webinars,Workshops
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