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SUMMARY:ORANGE: Creative's Guide To Marketing
DESCRIPTION:This is a CREATIVE PLUS BUSINESS event in partnership with Orange Regional Gallery and Arts Out West. \n\n\n\nMany creatives hate the idea of selling\, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?  \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling.  However\, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘‘Creative’s Guide To Marketing’ workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.   \n\n\n\nBOOK NOW \n\n\n\nYou will learn all the following\, with a special focus on arts practice and creative industries: \n\n\n\n+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.+ Getting the foundational elements of “YOU” marketing right\, without the terror of a deadline. + Understating the breadth of our ‘customers’\, from clients to funding bodies to audience.+ Knowing and learning from our peers\, and from word-of-mouth.+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.  \n\n\n\nMore resources and templates will also be provided to help create a marketing action plan. This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.  \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A practical Workbook to assist with the interactive elements of the workshops.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWho is presenting?Monica Davidson – Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist\, performer\, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS\, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business\, an organisation dedicated to educating creatives about small business skills\, financial literacy and marketing. \n\n\n\nWhat is CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any access requirements\, please email fiona@creativeplusbusiness.com \n\n\n\nVenue: Orange Regional Gallery\, 149 Byng St\, Orange NSW 2800 \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect.
URL:https://creativeplusbusiness.com/workshop/orange-creatives-guide-to-marketing/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/09/Website-HeroMarketingSut.png
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DTSTART;TZID=Australia/Sydney:20241031T130000
DTEND;TZID=Australia/Sydney:20241031T150000
DTSTAMP:20260406T114417
CREATED:20240930T061241Z
LAST-MODIFIED:20241002T034434Z
UID:10000384-1730379600-1730386800@creativeplusbusiness.com
SUMMARY:ORANGE: Networking Tips for Creatives
DESCRIPTION:This is a CREATIVE PLUS BUSINESS event in partnership with Orange Regional Gallery and Arts Out West. \n\n\n\nNetworking\, meeting new people\, developing relationships –all terrifying stuff. Entering the world of networking without a plan or strategy – even scarier! \n\n\n\nNetworking is a necessity in the creative industries\, but many practitioners consider it to be the stuff of nightmares. ‘Networking Tips for Creatives’ is an entertaining hybrid between traditional workshop and social event designed to encourage creative people to get to know each other\, while acknowledging the horror\, and sharing a few tips at the same time. The first half is dedicated to learning the most effective strategy for effective networking\, including preparation and follow up. The second half is a practical opportunity to rehearse some of these tips in a safe and friendly environment\, while embracing the discomfort of the whole process and having a laugh. \n\n\n\nBOOK NOW \n\n\n\nParticipants will discuss the following tips and share their thoughts about: \n\n\n\n+ Preparing for the event\, and getting the basics right – introductions\, branding\, and cards.+ Preparing your conversation in advance and learning how to read the room.+ Tips and tricks for dealing with difficult people. + How to make the networking event a success. + The all-important (and often-ignored) follow-up process. \n\n\n\nThis is a practical workshop and participants will have the opportunity to meet each other\, practice their introductions\, and try out some of the conversation tips discussed.  \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A practical Workbook to assist with the interactive elements of the workshops.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWho is presenting?Monica Davidson – Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist\, performer\, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS\, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business\, an organisation dedicated to educating creatives about small business skills\, financial literacy and marketing. \n\n\n\nWhat is CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any access requirements\, please email fiona@creativeplusbusiness.com \n\n\n\nVenue: Orange Regional Gallery\, 149 Byng St\, Orange NSW 2800 \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect.
URL:https://creativeplusbusiness.com/workshop/orange-networking-tips-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/08/Website-HeroNetworkingCr.png
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