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DTSTART;TZID=Australia/Sydney:20250315T100000
DTEND;TZID=Australia/Sydney:20250315T121500
DTSTAMP:20260409T063707
CREATED:20250206T013643Z
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SUMMARY:LAKE MACQUARIE: Creative's Guide to Branding
DESCRIPTION:This is a CREATIVE PLUS BUSINESS event in partnership with Lake Macquarie City Council as part of their LIVE and LOCAL professional development day. \n\n\n\nPersonal and professional branding is an essential marketing tool for creative practitioners\, but understanding and creating branding can be a challenge. \n\n\n\nBranding can be a tricky concept to comprehend\, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages\, a compelling personal and professional brand can help a creative practitioner\, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience\, clients and customers that are engaged and interested\, willing to spend money\, and happy to spread the word. \n\n\n\nBOOK NOW \n\n\n\nWith a specific focus on the arts and creative industries\, this workshop covers: \n\n\n\n+ The definitions of branding\, and how it applies to people working in the creative industry.+ How to understand branding as it applies on a personal and professional level.+ Your Core Values\, how to define them as they make all the difference.+ Discussion of your personal brand\, and how it applies to creative practitioners.+ An introduction to Colour Theory and why it helps to communicate your brand.+ Extending from the personal into a Business\, Organisational and/or Creative Brand.+ ‘Brand Pillars’\, the practical steps to help participants bring their branding A-Game \n\n\n\n‘Creative’s Guide to Branding’ is a collaborative workshop and participants will be encouraged to ask questions\, share experiences and ideas\, make connections and foster peer relationships.  \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A practical workbook to assist with the interactive elements of the workshops.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nJoin us for the day! Join us for lunch (included when you book both workshops) and to meet fellow creatives! \n\n\n\n+ 10:00am ‘Creative’s Guide to Branding’ workshop with Creative Plus Business+ 12:00pm Enjoy a light lunch and join us to hear a short presentation by Alex Wisser from Cementa Festival + 1:45pm ‘Networking Tips for Creatives‘ short workshop with Creative Plus Business+ 2:45pm Workshops conclude \n\n\n\nWho is presenting? Cat Dibley – Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance\, theatre\, tours\, and festivals. She has worked at major theatre companies across Australia\, Europe\, and the US and founded a theatre company in 2011\, producing many shows under this banner for mainstage companies\, festivals\, and large-scale national tours. Cat has worked as a creative consultant\, story producer\, screen development producer\, educator and mentor. \n\n\n\nWhat is CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any access requirements\, please email fiona@creativeplusbusiness.com \n\n\n\nVenue: Warners Bay Theatre\, Lake Street\, Warners Bay \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect. \n\n\n\nThis professional development event is delivered as part of the Live and Local program. Live and Local is presented by Lake Macquarie City Council in partnership with the Live Music Office\, OneMusic Australia and APRA AMCOS. This project has been assisted by the Australian Government through Music Australia. 
URL:https://creativeplusbusiness.com/workshop/lake-macquarie-creatives-guide-to-branding/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/06/Website-HeroBrandingBC.png
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DTSTART;TZID=Australia/Sydney:20250315T130000
DTEND;TZID=Australia/Sydney:20250315T150000
DTSTAMP:20260409T063707
CREATED:20250206T013736Z
LAST-MODIFIED:20250220T040715Z
UID:10000418-1742043600-1742050800@creativeplusbusiness.com
SUMMARY:LAKE MACQUARIE: Networking Tips for Creatives
DESCRIPTION:This is a CREATIVE PLUS BUSINESS event in partnership with Lake Macquarie City Council as part of their LIVE and LOCAL professional development day. \n\n\n\nNetworking\, meeting new people\, developing relationships –all terrifying stuff. Entering the world of networking without a plan or strategy – even scarier! \n\n\n\nNetworking is a necessity in the creative industries\, but many practitioners consider it to be the stuff of nightmares. ‘Networking Tips for Creatives’ is an entertaining hybrid between traditional workshop and social event designed to encourage creative people to get to know each other\, while acknowledging the horror\, and sharing a few tips at the same time. The first half is dedicated to learning the most effective strategy for effective networking\, including preparation and follow up. The second half is a practical opportunity to rehearse some of these tips in a safe and friendly environment\, while embracing the discomfort of the whole process and having a laugh. \n\n\n\nBOOK NOW \n\n\n\nParticipants will discuss the following tips and share their thoughts about: \n\n\n\n+ Preparing for the event\, and getting the basics right – introductions\, branding\, and cards.+ Preparing your conversation in advance and learning how to read the room.+ Tips and tricks for dealing with difficult people. + How to make the networking event a success. + The all-important (and often-ignored) follow-up process. \n\n\n\nThis is a practical workshop and participants will have the opportunity to meet each other\, practice their introductions\, and try out some of the conversation tips discussed. Please be aware that this workshop starts with a light lunch and then a a short presentation by Alex Wisser from Cementa Festival. The Networking Tips for Creatives short workshop will start at 1:45pm.  \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A practical workbook to assist with the interactive elements of the workshops.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help! \n\n\n\nWho is presenting?Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance\, theatre\, tours\, and festivals. She has worked at major theatre companies across Australia\, Europe\, and the US and founded a theatre company in 2011\, producing many shows under this banner for mainstage companies\, festivals\, and large-scale national tours. Cat has worked as a creative consultant\, story producer\, screen development producer\, educator and mentor. \n\n\n\nJoin us for the day!Join us for lunch (included when you book both workshops) and to meet fellow creatives! \n\n\n\n+ 10:00am Creative’s Guide to Branding workshop with Creative Plus Business+ 12:00pm Enjoy a light lunch and join us to hear a short presentation by Alex Wisser from Cementa Festival + 1:45pm Networking Tips for Creatives short workshop with Creative Plus Business+ 2:45pm Workshops conclude \n\n\n\nWhat is CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any access requirements\, please email fiona@creativeplusbusiness.com \n\n\n\nVenue: Warners Bay Theatre\, Lake Street\, Warners Bay \n\n\n\nBOOK NOW \n\n\n\nWhat is Service NSW Business Connect? Service NSW Business Connect provides free\, independent\, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. \n\n\n\nCreative Plus Business is an approved independent provider for Service NSW Business Connect. \n\n\n\nThis professional development event is delivered as part of the Live and Local program. Live and Local is presented by Lake Macquarie City Council in partnership with the Live Music Office\, OneMusic Australia and APRA AMCOS. This project has been assisted by the Australian Government through Music Australia. 
URL:https://creativeplusbusiness.com/workshop/lake-macquarie-networking-tips-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2024/08/Website-HeroNetworkingCr.png
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