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DTSTART;TZID=Australia/Sydney:20250728T123000
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DTSTAMP:20260409T142715
CREATED:20250618T014457Z
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SUMMARY:Made in Mac - Marketing Mastery for Creatives
DESCRIPTION:A CREATIVE PLUS BUSINESS event in partnership with Lake Macquarie City Council Made in Mac event series.  \n\n\n\nPersonal and professional branding is an essential marketing tool for creative practitioners\, but understanding and creating branding can be a challenge. \n\n\n\nBranding can be a tricky concept to comprehend\, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages\, a compelling personal and professional brand can help a creative practitioner\, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience\, clients and customers that are engaged and interested\, willing to spend money\, and happy to spread the word.BOOK HERE (via Eventbrite) \n\n\n\nWith a specific focus on the arts and creative industries\, this workshop covers:+ The definitions of branding\, and how it applies to people working in the creative industry.+ How to understand branding as it applies on a personal and professional level.+ Your Core Values\, how to define them as they make all the difference.+ Discussion of your Personal Brand\, and how it applies to creative practitioners.+ An introduction to Colour Theory and why it helps to communicate your brand.+ Extending from the personal into a Business\, Organisational and/or Creative Brand.+ ‘Brand Pillars’\, the practical steps to help participants bring their branding A-Game \n\n\n\nMarketing Mastery: Creative’s Guide to Branding is a collaborative workshop and participants will be encouraged to ask questions\, share experiences and ideas\, make connections and foster peer relationships \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links+ A marketing plan template and action plan template to assist with future marketing+ Access to additional free webinars to supplement the material covered in the workshop+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email: education@creativeplusbusiness.com \n\n\n\nVenue: MAC (Musuem of Art and Culture Lake Macquarie)\, 1A First Street Booragul\, NSW 2284 \n\n\n\nBOOK HERE (via Eventbrite)
URL:https://creativeplusbusiness.com/workshop/made-in-mac-marketing-mastery-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2025/04/CPB-Creatives-Guide-to-Marketing-1080x720--e1745370927220.jpg
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DTSTART;TZID=Australia/Sydney:20250728T170000
DTEND;TZID=Australia/Sydney:20250728T190000
DTSTAMP:20260409T142715
CREATED:20250618T013751Z
LAST-MODIFIED:20250626T043415Z
UID:10000470-1753722000-1753729200@creativeplusbusiness.com
SUMMARY:Made in Mac - Creative's Guide to Business\, Marketing and Funding
DESCRIPTION:A CREATIVE PLUS BUSINESS event in partnership with Lake Macquarie City Council Made in Mac event series.  \n\n\n\nAre you a creative who wants to build a thriving career but finds the “business” side of things—like marketing your work or securing vital funding —a bit daunting?  \n\n\n\nYou’re not alone. Many artists and creative professionals prefer to focus on their craft\, but navigating these essential areas is key to building a sustainable and successful practice. \n\n\n\nThis comprehensive workshop is designed specifically for you! We believe that truly successful creatives understand how to strategically present their work\, secure necessary resources\, and build lasting connections within the industry. By demystifying these crucial elements\, we’ll help you gain confidence and control over your creative future.BOOK HERE (via Eventbrite) \n\n\n\nWhat You’ll Learn: \n\n\n\nSmart Marketing & Storytelling:+ Getting the foundational elements of “YOU” marketing right+ Craft compelling bios\, artist statements\, CVs\, and resumes+ Understand who your audience is and how to reach them \n\n\n\nFunding & Financial Success:+ Navigate different funding types (grants\, procurement\, etc.)+ Write winning applications and manage budgets + Understand the acquittal process and avoid common funding pitfalls \n\n\n\nUnderstanding Auspicing:+ Discover how auspicing can help you access funding and support \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links+ A marketing plan template and action plan template to assist with future marketing+ Access to additional free webinars to supplement the material covered in the workshop+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. \n\n\n\nAccessibility: if you have any queries or access requirements\, please email: education@creativeplusbusiness.com \n\n\n\nVenue: Windale Hub\, bilyabayi\, 20 Lake Street Windale\, NSW 2306 \n\n\n\nBOOK HERE (via Eventbrite)
URL:https://creativeplusbusiness.com/workshop/made-in-mac-creatives-guide-to-marketing-and-funding/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2025/04/CPB-Creatives-Guide-to-Marketing-1080x720--e1745370927220.jpg
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