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DTSTART;TZID=Australia/Sydney:20210803T180000
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DTSTAMP:20260409T111859
CREATED:20210623T053546Z
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SUMMARY:ONLINE: Diversify Your Creative Income
DESCRIPTION:HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? \n\n\n\nCreative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services\, goods and passive income)\, and includes practical exercises to help brainstorm those ideas. \n\n\n\nThis workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with time\, work and creativity. It’s also relevant no matter what your profession – filmmakers\, writers\, designers\, visual artists\, musicians\, composers\, dancers\, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals. \n\n\n\nWho is presenting?Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.This workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-diversify-your-creative-income-2/
CATEGORIES:Workshops
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DTSTART;TZID=Australia/Sydney:20210805T180000
DTEND;TZID=Australia/Sydney:20210805T193000
DTSTAMP:20260409T111859
CREATED:20210723T012429Z
LAST-MODIFIED:20210723T014311Z
UID:10000062-1628186400-1628191800@creativeplusbusiness.com
SUMMARY:WEBINAR: I Will Survive (Again)
DESCRIPTION:HERE WE GO AGAIN – a FREE webinar to help creative professionals work through the steps to financial\, business and creative survival in the redux of trying times 2021. Yeehaw! \n\n\n\nJust as we started creeping out of the house\, the doors have slammed shut yet again. Most of us are feeling worse than last time – it’s the shittiest Groundhog Day ever\, and we’re over it.  \n\n\n\nIn this  FREE webinar our doyenne Monica  Davidson will share ideas collected from our team of creative business experts for making it through the next passage of time\, as best you can. She’ll also offer free resources and tools to help you along the way.  \n\n\n\nWe’ll talk about (and get your thoughts on):+ Getting your finances in order;+ Managing your mental health;+ Marketing to stay afloat;+ Making new work;+ Diversifying income streams;+ Staying connected\, and more! \n\n\n\nWhat’s included? A 90 minute webinar that you can interact with\, ask questions of the host\, and access later if you want to watch the recording. You also get access to additional resources on our website  to support you during this shitty time. \n\n\n\nWho should sign up? Any creative and arts practitioners\, freelancers\, start-ups\,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!) who are affected by the recent pandemic. We also welcome curious hobbyists and people from outside the arts.  \n\n\n\nWho’s the host?  Monica Davidson\, director of Creative Plus Business\, industry business advisor and trainer\, lifelong creative professional and survivor of  the 1991 recession\, the 2008 GFC\, and last year.  \n\n\n\nWhat’s Creative Plus Business? We’re an educational organisation dedicated to helping creative practitioners and arts bodies develop their entrepreneurial skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business.
URL:https://creativeplusbusiness.com/workshop/webinar-i-will-survive-again/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2021/07/Crowdcast-Header-I-Will-Survive-Again.png
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DTSTART;TZID=Australia/Sydney:20210810T180000
DTEND;TZID=Australia/Sydney:20210810T200000
DTSTAMP:20260409T111859
CREATED:20210623T054142Z
LAST-MODIFIED:20210623T054145Z
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SUMMARY:ONLINE: Beginner's Guide to Marketing
DESCRIPTION:HATE SELLING? TRY STRATEGY INSTEAD. \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell\, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic\, specifically for creative professionals. \n\n\n\nWe’ll also examine:+ the key elements of a successful marketing campaign;+ how to understand clients\, customer and competitors;+ the deeper meaning of word-of-mouth marketing;+ the importance of social media;+ how to make a website with impact … and much more! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Beginners Guide to Marketing Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-beginners-guide-to-marketing/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/06/BEGINNER-GUIDE-MARKETING-2021.jpg
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DTSTART;TZID=Australia/Sydney:20210812T180000
DTEND;TZID=Australia/Sydney:20210812T200000
DTSTAMP:20260409T111859
CREATED:20210611T001307Z
LAST-MODIFIED:20210611T001310Z
UID:10000049-1628791200-1628798400@creativeplusbusiness.com
SUMMARY:ONLINE: LinkedIn for Creatives
DESCRIPTION:LINKEDIN IS NOT FOR CREATIVES… \n\n\n\nActually\, that’s where you’re wrong. LinkedIn is a fantastic tool for creatives but it does take a little bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this interactive online workshop\, creative practitioners can learn as a group about how to make the most of LinkedIn for their career. \n\n\n\nWe’ll work together to:+ Finish your summary and experiences;+ Add media and info to your categories;+ Learn what makes a great photo and banner;+ Use a format for previous work that’s ideal for creative workers and freelancers;+ Discuss the strategy: posting\, blogging and more. \n\n\n\nCome and join us for some light learning\, a virtual glass of wine and the opportunity to work together get to know each other. You’ll also get to work together in a practical way on your own LinkedIn profile with the help of a professional! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Hands-on help with their LinkedIn profile;+ Additional resources\, including a free webinar to remind them of key pointsYou also get free advice! All NSW participants are entitled to 4 x 1-hour CHAT sessions\, with a creative industries business advisor\, 100% subsidised by Business Connect and therefore at no cost to you (no\, there’s no catch!). \n\n\n\nWho should enrol?This workshop is ideal for creative professionals who know they need to be ‘better;’ at LinkedIn\, but have no idea how to start. \n\n\n\nWho is presenting?Award-winning creative industries expert Monica Davidson\, a writer and filmmaker by trade who founded the Creative Plus Business Group in 2016. Monica is a skilled facilitator who has helped literally thousands of creative practitioners through the process of starting and building their creative businesses. \n\n\n\nWhat is Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-linkedin-for-creatives-2/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/LINKED-CREATIVES-humanitix-image.jpg
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DTSTART;TZID=Australia/Sydney:20210818T180000
DTEND;TZID=Australia/Sydney:20210818T200000
DTSTAMP:20260409T111859
CREATED:20210611T003451Z
LAST-MODIFIED:20210611T003456Z
UID:10000050-1629309600-1629316800@creativeplusbusiness.com
SUMMARY:ONLINE: Understanding Branding
DESCRIPTION:HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND \n\n\n\nBranding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages\, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested\, willing to spend money\, and happy to spread the word.  \n\n\n\nIn this down-to-earth workshop\, participants will learn about:+ The basic concepts of branding\, and why it’s so important;+ Personal and professional branding\, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.  \n\n\n\nIdeal For: Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision. Lillie has been the Marketing Manager of Creative Plus Business since 2018\, and is invaluable in helping build our social enterprise to a national scale! \n\n\n\nWhat is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-understanding-branding-2/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg
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DTSTART;TZID=Australia/Sydney:20210824T180000
DTEND;TZID=Australia/Sydney:20210824T193000
DTSTAMP:20260409T111859
CREATED:20210804T035256Z
LAST-MODIFIED:20210813T034134Z
UID:10000064-1629828000-1629833400@creativeplusbusiness.com
SUMMARY:WEBINAR: Creating Marketing Personas
DESCRIPTION:Figuring out who your target market is can be a finicky business. The secret to any effective marketing campaign for a creative business is marketing personas. Creating these compelling caricatures that combine real data about your existing clients and market research can help guide your content creation\, craft targeted marketing campaigns\, and assist you in developing new products and services. \n\n\n\nIn this free webinar\, we’ll explore:+ Why customer or buyer personas are so important+ Why you may need more than one+ A step-by-step guide to creating effective personas+ How to make your Personas useful everyday\, and+ How they can help your business thrive. \n\n\n\nCreating Marketing Personas is tailored specifically to creative people who are (or want to be) self-employed\, from students and start-ups to experienced freelancers and arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated dropbox folder full of additional resources and help;+ Free access to additional webinars that are permanently available to support this learning;+ A dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for creative businesses\, arts practitioners\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.This workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/webinar-creating-marketing-personas/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/08/windows-w79mIrYKcK4-unsplash.jpg
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