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SUMMARY:DARLINGHURST: Artselerate Cohort 3
DESCRIPTION:Artselerate is a unique combination of business incubator\, start-up accelerator\, creative collaboration\, and networking opportunity that creates a fast and practical approach to business and strategic planning specifically for creative practitioners and arts organisations. \n\n\n\nArtselerate helps participants complete their strategic business and marketing plans\, with practical actions ready to be implemented\, and creates a continued connection with other creative professionals through a guided peer mentoring program and ongoing connection to experts. \n\n\n\nArtselerate is a program designed for creative practitioners at any stage of their professional development — it’s a melting pot of experiences\, attitudes\, and ideas to get your planning done! \n\n\n\nYou could be… \n\n\n\nAn individual artist or maker from any area of the creative industryA recent graduate or fledgling freelancer just getting startedSomeone representing a small creative organisation or arts not-for-profitA leader from a mid-sized arts or screen organisation who doesn’t have the financial resources to hire a consultant or participate in a more expensive program.\n\n\n\nPlus you must be over 18\, and live and/or work in the City of Sydney LGA. \n\n\n\nWe welcome keen beans from any area of practice\, including screen\, music\, performing arts\, design\, fashion\, visuals arts\, writing\, and multi-arts. \n\n\n\nIdeally\, you are committed to improving your professional and creative capacity and developing your business and marketing skills in an accelerated way\, through a practical approach. \n\n\n\nYou also need to be engaged\, enthusiastic\, and willing to commit to participating in the whole program. That means BOTH weekends and in-between meetings. It’s compulsory! \n\n\n\nWe actively encourage applications from people of culturally and linguistically diverse backgrounds\, people with disabilities\, people who identify as LGBTQIA+\, and people of Aboriginal and Torres Strait Islander descent. We also welcome people of all genders. \n\n\n\nVenue: East Sydney Community and Arts Centre\, 34–40 Burton Street\, Darlinghurst 2010 \n\n\n\nArtselerate takes place over two weekends (Saturday the 6th and Sunday the 7th August from 9am—5pm\, and Saturday the 24th and Sunday the 25th September from 9am—5pm). If you have any questions\, please email tess@creativeplusbusiness.com
URL:https://creativeplusbusiness.com/workshop/darlinghurst-artselerate-cohort-3/
CATEGORIES:Business Incubator
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DTSTART;TZID=Australia/Sydney:20220818T180000
DTEND;TZID=Australia/Sydney:20220818T200000
DTSTAMP:20220725T030306Z
CREATED:20220725T030304Z
LAST-MODIFIED:20220725T030306Z
UID:10000137-1660845600-1660852800@creativeplusbusiness.com
SUMMARY:ONLINE: Selling Online for Creatives
DESCRIPTION:THE BASICS OF STARTING AN ONLINE STORE \n\n\n\nSelling online and using e-commerce can be overwhelming at first\, especially for creatives – where to begin? This beginner’s course is ideal for any creatives who have products or services ready to sell\, but no idea how to get their online sales set up. \n\n\n\nWith a focus on the arts and creative industries\, this workshop will cover:+ The pros and cons of selling online+ Preparing for the basics – bank accounts\, cloud accounting and stock management+ Choosing an eCommerce model+ Understanding the Customer Experience+ The legal checklist+ Marketing your Online Store… and more! \n\n\n\nAt the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A One-Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist. \n\n\n\nAll questions are welcome in this relaxed\, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start\, run\, adapt or grow. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.This workshop is funded by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-selling-online-for-creatives-3/
CATEGORIES:Workshops
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DTSTART;TZID=Australia/Sydney:20220824T180000
DTEND;TZID=Australia/Sydney:20220824T190000
DTSTAMP:20220715T041539Z
CREATED:20220715T041536Z
LAST-MODIFIED:20220715T041539Z
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SUMMARY:ONLINE: Brand Storytelling
DESCRIPTION:Compelling copy can make or break your brand. With more and more brands popping up in the digital space on the daily\, it is more important than ever to do something that stops the scroll and connects the soul. Enter: killer copy.Writing with personality\, pizazz and purpose doesn’t come easily to every Jenny on the block\, so we’ve enlisted the puntastic and professional support of Carmen Hawker from CARMEN GET IT! to share her tricks of the trade to help you craft copy that makes people feel\, fall in love and keep comin’ back for more. Carmen will join Lillie Brown in a conversation-style webinar to explore how creative types can better tell their story through copy and campaigns\, and how they can refine their unique brand voice to stand out like a zesty zebra in a pack of mules.Together they will dive headfirst into understanding your target market and how to hook ’em in\, before splashing around in the deep end of despair that is About pages. You will strut away with more courage and confidence to unleash your inner stripey horse and three things to action right away to zhuzh up your website and social media copy. *Run\, don’t walk*What’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources on our website containing more resources to support your learning.Who should sign up? Creative and arts practitioners\, freelancers\, start-ups\,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.Who’s hosting?  Lillie Brown — marketing expert (and Marketing Manager at Creative Plus Business)\, brilliant at branding\, resident fabulous copywriter\, and lover of peppermint tea. \n\n\n\nCarmen Hawker — writer of words\, wearer of big earrings\, teller of stories\, and giver of pep talks. She’s a ‘wear your heart on your earlobes‘ kinda gal who worships at the altar of Beyoncé\, Jacinda and Roxane. With a chronic book-buying habit and love of all things bright and colourful\, Carmen is here to embolden you to be your most colourful and courageous self – because that’s exactly what the world needs right now.  \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast\, and it will be recorded.
URL:https://creativeplusbusiness.com/workshop/online-brand-storytelling/
CATEGORIES:Webinars
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DTSTART;TZID=Australia/Sydney:20220825T180000
DTEND;TZID=Australia/Sydney:20220825T200000
DTSTAMP:20220630T020927Z
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SUMMARY:ONLINE: Being Well
DESCRIPTION:Working in the creative industries is both rewarding and strenuous\, physically and mentally. How can practitioners maintain a relative balance between flourishing and falling\, particularly when artistic output is built with emotion? BEING WELL explores ways that creative professionals can purposely bring well-being practice into their everyday lives. Led by a creative industries and wellbeing specialist\, this interactive workshop is a tonic to help practitioners remain creative for the long term. \n\n\n\nThis online workshop focuses on the following topics: \n\n\n\n+ The physical\, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome\, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world\, including managing blocks. \n\n\n\nWhat do I get? All participants of this workshop also receive: \n\n\n\n+ Lifetime access to a dedicated BEING WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nAll questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nIdeal for: Hobbyists\, creative freelancers\, established practitioners\, arts organisations. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple-to-understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-being-well-2/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/03/Being-Well-2021-1.jpg
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DTSTART;TZID=Australia/Sydney:20220829T140000
DTEND;TZID=Australia/Sydney:20220829T160000
DTSTAMP:20220823T225613Z
CREATED:20220810T015803Z
LAST-MODIFIED:20220823T225613Z
UID:10000140-1661781600-1661788800@creativeplusbusiness.com
SUMMARY:ONLINE: Pricing for Creatives
DESCRIPTION:CREATIVE COSTING\, PRICING AND SHARING YOUR WORTH \n\n\n\nWorking out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work\, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work\, and how to share that value with others.   \n\n\n\nParticipants will also discuss the larger issues of:+ Understanding budgets\, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.  \n\n\n\nIdeal For: Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting? Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business? We’re a  social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is funded by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-pricing-for-creatives/
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