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DTSTART;TZID=Australia/Sydney:20230711T140000
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SUMMARY:ONLINE: Creative’s Guide to Marketing
DESCRIPTION:Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell\, and would rather be making than hustling. \n\n\n\nThere is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic\, specifically for creative professionals. \n\n\n\nWe’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients\, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! \n\n\n\nOur Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed\, from students and start-ups to experienced freelancers and arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOWhttps://bit.ly/3IVAngg
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-marketing-9/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/06/BEGINNER-GUIDE-MARKETING-2021.jpg
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DTSTART;TZID=Australia/Sydney:20230719T180000
DTEND;TZID=Australia/Sydney:20230719T200000
DTSTAMP:20230602T005433Z
CREATED:20230602T003932Z
LAST-MODIFIED:20230602T005433Z
UID:10000247-1689789600-1689796800@creativeplusbusiness.com
SUMMARY:ONLINE: How to Start a Creative Business
DESCRIPTION:LET’S GET READY TO RUMBLE! \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting?Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is funded by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOW:https://bit.ly/438xIqV
URL:https://creativeplusbusiness.com/workshop/online-how-to-start-a-creative-business-11/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/07/brooke-lark-nMffL1zjbw4-unsplash-scaled.jpg
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DTSTART;TZID=Australia/Sydney:20230725T120000
DTEND;TZID=Australia/Sydney:20230725T130000
DTSTAMP:20230621T001929Z
CREATED:20230621T001805Z
LAST-MODIFIED:20230621T001929Z
UID:10000258-1690286400-1690290000@creativeplusbusiness.com
SUMMARY:WEBINAR: How to Raise Your Rate
DESCRIPTION:With cost of living pressures increasing\, it’s time to raise your rate. Many people feel deeply uncomfortable talking about the financial aspect of their business and this has a ripple effect on what we charge for our creative work and how we communicate this to clients. The prospect of raising rates seems daunting—will current clients leave? Will potential clients be turned off by my pricing?  \n\n\n\nIn this webinar\, we’ll explore how to work out what you cost\, how to set rates in alignment with your experience and financial goals\, and how to raise your rates with current clients. \n\n\n\nWhat’s Included? A 60-minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources on our website containing more resources to support your learning. \n\n\n\nWho should sign up? Creative and arts practitioners\, freelancers\, start-ups\, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. \n\n\n\nWho’s hosting?  Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nJess Brady is a licensed financial adviser and has over sixteen years of experience in the financial services industry working with some of the biggest names in finance including\, Macquarie Bank\, CBA and Zurich. In 2017 after realising that young people were more interested in planning their meals and holidays than their financial futures\, she co-founded the award-winning practice Fox and Hare Financial Advice (B-Corp). In 2020\, she co-founded Ladies Talk Money\, a free online resource for women to learn and to tackle some of the issues around financial inequality that currently exist. Jess has provided advice to hundreds of clients focusing on young professionals\, females and LGBTQIA+ as well as small business owners. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business? We’re an educational organisation dedicated to educating creative people and arts organisations about entrepreneurial skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business.  \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You can sign up to the webinar via the link below. \n\n\n\nThis webinar is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOWhttps://www.crowdcast.io/e/webinar-raise-your-rate
URL:https://creativeplusbusiness.com/workshop/webinar-how-to-raise-your-rate/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2023/06/Crowdcast-Raise-Your-Rate-with-Jess-Brady.png
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DTSTART;TZID=Australia/Sydney:20230726T180000
DTEND;TZID=Australia/Sydney:20230726T190000
DTSTAMP:20230627T051434Z
CREATED:20230614T031206Z
LAST-MODIFIED:20230627T051434Z
UID:10000256-1690394400-1690398000@creativeplusbusiness.com
SUMMARY:WEBINAR: Imposterism
DESCRIPTION:In 1978\,  psychologists Pauline Rose Clance and Suzanne Imes wrote for the first time about the Impostor Phenomenon. They had both experienced it\, the feeling that their success was due to luck\, or some mysterious coincidence\, rather than their own hard work\, intelligence and talent. Despite all external evidence to support the idea that their success was the result of ability and competence\, they just didn’t feel that it was deserved. If this all sounds familiar\, welcome to the Imposters Club.  \n\n\n\nIt seems that nobody is actually deserving of their success. Somehow we’ve accomplished what we have through a combination of good fortune\, the hand of fate\, timing\, and an excellent ability to fool the whole world. Designed to tackle the creative mind’s nemesis\, imposter syndrome\, this engaging session will provide practical hints and tips to overcome self-doubt. Discover how to unlock your true potential\, embrace confidence\, and silence that inner critic! \n\n\n\nWhat’s Included?A 60 min panel webinar with our creative industries experts\, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. \n\n\n\nWho should sign up?Creative industries professionals and business people from start-up to established (Australia only\, sorry!). We also welcome creative freelancers\, soloists\, students\, start-ups and curious hobbyists. \n\n\n\nWho’s the host? Monica Davidson\, director and doyenne of Creative Plus Business\, an occasional sufferer of imposter syndrome\, and Shredded Wheat connoisseur.  \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You can sign up to the webinar via the link below. \n\n\n\nBOOK NOWhttps://www.crowdcast.io/e/webinar-imposterism
URL:https://creativeplusbusiness.com/workshop/webinar-tax-time-for-creatives-3/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2023/06/Imposterism-Template-Crowdcast-Header-Webinar.png
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DTSTART;TZID=Australia/Sydney:20230727T180000
DTEND;TZID=Australia/Sydney:20230727T200000
DTSTAMP:20230619T022519Z
CREATED:20230614T051826Z
LAST-MODIFIED:20230619T022519Z
UID:10000257-1690480800-1690488000@creativeplusbusiness.com
SUMMARY:MUDGEE: Funding Guidelines for Creatives
DESCRIPTION:IN PARTNERSHIP WITH ARTS OUT WEST \n\n\n\nGovernment funding\, grants\, awards and procurement are often held up as the holy grail of a successful arts business\, but this revenue stream also takes hard work and patience. After all\, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing\, winning\, and acquitting any kind of funding\, as well as making plans and preparing for your funding future. \n\n\n\nIn this down-to-earth workshop\, participants will learn more about: \n\n\n\n+ The different kinds of funding available;+ Creating a Funding Folder and Grant Calendar;+ Researching funding and considering applications;+ Writing the Proposal – and avoiding the common errors;+ The Acquittal Process – and how to recover from setbacks;+ The five main ways to ‘fail’ at funding. \n\n\n\nResources\, examples and templates will also be provided for a variety of funding applications. \n\n\n\nThis workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. \n\n\n\nIdeal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates\, freelancers and small arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Printed materials to help during the workshop;+ Lifetime access to a dedicated FUNDING dropbox folder full of additional resources and help;+ Access to a web page full of links and resources to help you get ahead in their creative business. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.comVenue: Seminar Room\, Mudgee Arts Precinct\, 90 Market Street\, Mudgee \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOWhttps://bit.ly/3qGzTUO
URL:https://creativeplusbusiness.com/workshop/mudgee-funding-guidelines-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2023/06/thought-catalog-Xeo_7HSwYsA-unsplash.jpg
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DTSTART;TZID=Australia/Sydney:20230728T103000
DTEND;TZID=Australia/Sydney:20230728T123000
DTSTAMP:20230711T005639Z
CREATED:20230711T005636Z
LAST-MODIFIED:20230711T005639Z
UID:10000264-1690540200-1690547400@creativeplusbusiness.com
SUMMARY:PORTLAND: Freelance Skills for Creatives
DESCRIPTION:IN PARTNERSHIP WITH ARTS OUT WESTFreelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Freelance Skills for Creatives is a fast\, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills\, to help them get the five most important elements of creative freelancing just right. \n\n\n\nParticipants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing\, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax\, superannuation\, and business registration. All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nIdeal for: Creative practitioners at every level\, from students to professionals. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: The Annexe\, intersection of Williwa and Wolgan Streets\, Portland NSW 2847This workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.BOOK NOW:https://business-connect-register.industry.nsw.gov.au/pages/Event3.html?id=44130a8c-6119-ee11-b41a-6045bd3f338d&type=undefined
URL:https://creativeplusbusiness.com/workshop/portland-freelance-skills-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2022/09/FREELANCE-FIVE-2021.jpg
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DTSTART;TZID=Australia/Sydney:20230729T090000
DTEND;TZID=Australia/Sydney:20230729T170000
DTSTAMP:20230418T000544Z
CREATED:20230418T000541Z
LAST-MODIFIED:20230418T000544Z
UID:10000236-1690621200-1690650000@creativeplusbusiness.com
SUMMARY:DARLINGHURST: Artselerate Cohort 2
DESCRIPTION:Artselerate is a unique combination of business incubator\, start-up accelerator\, creative collaboration\, and networking opportunity that creates a fast and practical approach to business and strategic planning specifically for creative practitioners and arts organisations. \n\n\n\nArtselerate helps participants complete their strategic business and marketing plans\, with practical actions ready to be implemented\, and creates a continued connection with other creative professionals through a guided peer mentoring program and ongoing connection to experts. \n\n\n\nArtselerate is a program designed for creative practitioners at any stage of their professional development — it’s a melting pot of experiences\, attitudes\, and ideas to get your planning done! \n\n\n\nYou could be… \n\n\n\n\nAn individual artist or maker from any area of the creative industry\n\n\n\nA recent graduate or fledgling freelancer just getting started\n\n\n\nSomeone representing a small creative organisation or arts not-for-profit\n\n\n\nA leader from a mid-sized arts or screen organisation who doesn’t have the financial resources to hire a consultant or participate in a more expensive program.\n\n\n\n\nPlus you must be over 18\, and live and/or work in the City of Sydney LGA. \n\n\n\nWe welcome keen beans from any area of practice\, including screen\, music\, performing arts\, design\, fashion\, visuals arts\, writing\, and multi-arts. \n\n\n\nIdeally\, you are committed to improving your professional and creative capacity and developing your business and marketing skills in an accelerated way\, through a practical approach. \n\n\n\nYou also need to be engaged\, enthusiastic\, and willing to commit to participating in the whole program. That means BOTH weekends and in-between meetings. It’s compulsory! \n\n\n\nWe actively encourage applications from people of culturally and linguistically diverse backgrounds\, people with disabilities\, people who identify as LGBTQIA+\, and people of Aboriginal and Torres Strait Islander descent. We also welcome people of all genders. \n\n\n\nVenue: East Sydney Community and Arts Centre\, 34–40 Burton Street\, Darlinghurst 2010 \n\n\n\nArtselerate takes place over two weekends (Saturday the 29th and Sunday the 30th July from 9am—5pm\, and Saturday the 16th and Sunday the 17th September from 9am—5pm). If you have any questions\, please email tess@creativeplusbusiness.com \n\n\n\nBOOK NOW:https://whatson.cityofsydney.nsw.gov.au/events/artselerate-cohort-2-2023
URL:https://creativeplusbusiness.com/workshop/darlinghurst-artselerate-cohort-2/
CATEGORIES:Business Incubator
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2023/01/Artselerate.png
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