BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Creative Plus Business - ECPv6.17.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Creative Plus Business
X-ORIGINAL-URL:https://creativeplusbusiness.com
X-WR-CALDESC:Events for Creative Plus Business
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Sydney
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20231005T180000
DTEND;TZID=Australia/Sydney:20231005T200000
DTSTAMP:20230921T023641Z
CREATED:20230921T023638Z
LAST-MODIFIED:20230921T023641Z
UID:10000276-1696528800-1696536000@creativeplusbusiness.com
SUMMARY:NORTH RYDE: Social Media for Creatives
DESCRIPTION:IN PARTNERSHIP WITH CITY OF RYDE \n\n\n\nSocial media is a complex and challenging marketing tool for a lot of creatives\, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media\, with a focus on the main tools at your disposal and the strategy behind the socials. \n\n\n\nWe’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the business aspects of their creativity. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Lachlan’s Line Auditorium – Jarvis Circuit (Entry via Halifax St) North Ryde NSW 2113 \n\n\n\nBOOK NOW:www.ryde.nsw.gov.au/Events/Listing/Eventbrite/Pro-Skills-Workshop-Social-Media-for-Creatives
URL:https://creativeplusbusiness.com/workshop/north-ryde-social-media-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/rawpixel-1054575-unsplash.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20231017T100000
DTEND;TZID=Australia/Sydney:20231017T120000
DTSTAMP:20230922T010807Z
CREATED:20230922T010802Z
LAST-MODIFIED:20230922T010807Z
UID:10000277-1697536800-1697544000@creativeplusbusiness.com
SUMMARY:ONLINE: Creative's Guide to Marketing
DESCRIPTION:Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell\, and would rather be making than hustling. \n\n\n\nThere is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic\, specifically for creative professionals. \n\n\n\nWe’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients\, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! \n\n\n\nOur Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed\, from students and start-ups to experienced freelancers and arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nBOOK NOWhttps://bit.ly/48CNJJB
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-marketing-10/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/06/BEGINNER-GUIDE-MARKETING-2021.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20231018T180000
DTEND;TZID=Australia/Sydney:20231018T190000
DTSTAMP:20230929T061753Z
CREATED:20230929T061751Z
LAST-MODIFIED:20230929T061753Z
UID:10000282-1697652000-1697655600@creativeplusbusiness.com
SUMMARY:WEBINAR: The Ripple Effect of Rest
DESCRIPTION:In a world where being busy is worn as a badge of honour\, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’\, choosing rest is a radical act. Rest is a vital practice—for our wellbeing\, creativity\, and performance—but many of us find it challenging to escape the shackles of urgency culture and allow ourselves to slow down and simply be. \n\n\n\nTo play the devil’s advocate here\, how productive are you when you’re exhausted\, overextended\, and uninspired? As a freelancer or small business owner\, you are uniquely placed to rewrite the harmful paradigms that keep us exhausted and uninspired and craft a new way of working that is holistic\, sustainable\, and centres your health and wellbeing. \n\n\n\nIn this conversation-style webinar\, Lillie Brown will be joined by facilitator and somatics practitioner Emmie Rae to unpack the habits and beliefs that influence our complicated relationship with rest before exploring the generative nature of rest and how we can build it into our lives and businesses. \n\n\n\nAnd one final thing: rest is not something you need to earn. It’s your birthright. \n\n\n\nPart of our Evening Education series! \n\n\n\nWhat’s Included?A 60 min panel webinar with our creative industries experts\, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. \n\n\n\nWho should sign up?Creative industries professionals and business people from start-up to established (Australia only\, sorry!). We also welcome creative freelancers\, soloists\, students\, start-ups and curious hobbyists. \n\n\n\nWho’s the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nEmmie Rae is the founder of The Daily Rest Studio\, a Soft Business mentor and an over-enthusiastic writer\, forever falling in love with life and holding tight to the belief that it’s not only okay\, but essential\, to practice living and working gently in a fast paced world. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You can sign up to the webinar via the link below. \n\n\n\nBOOK NOWhttps://www.crowdcast.io/c/-ripple-effect-of-rest
URL:https://creativeplusbusiness.com/workshop/webinar-the-ripple-effect-of-rest/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2023/09/Crowdcast-Ripple-Effect-of-Rest.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20231024T120000
DTEND;TZID=Australia/Sydney:20231024T130000
DTSTAMP:20230921T024149Z
CREATED:20230921T024147Z
LAST-MODIFIED:20230921T024149Z
UID:10000275-1698148800-1698152400@creativeplusbusiness.com
SUMMARY:WEBINAR: The Psychology of Social Proof
DESCRIPTION:Humans are inherently social creatures—our desire for connection\, community\, and belonging are hardwired into us on a physiological level. Through a marketing lens\, it’s important to understand that this psychological phenomenon influences our purchasing decisions. If we’re weighing up whether to buy a product or service\, we naturally want to hear about other people’s experiences—did it meet and exceed their needs? Was it worth the investment? Do they recommend it? \n\n\n\nWe could harp on all day long about how wonderful our offering is\, but this only gets us so far. Enter: social proof. In a marketing context\, social proof is evidence that other people have purchased and found value in a product or service offered by a business. And it can take many forms—case studies\, testimonials\, user generated content\, PR and so much more. It’s a powerful (and underrated!) tactic to boost your brand reputation\, legitimise your offerings\, and demonstrate the value you provide. \n\n\n\nIn this webinar\, Lillie Brown will sit down with Mia Fileman to explore how small businesses and freelancers can harness the power of social proof to supercharge their credibility and stand out in a sea of competition. \n\n\n\nPart of our Lunchtime Learning series! \n\n\n\nWhat’s Included?A 60 min panel webinar with our creative industries experts\, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. \n\n\n\nWho should sign up?Creative industries professionals and business people from start-up to established (Australia only\, sorry!). We also welcome creative freelancers\, soloists\, students\, start-ups and curious hobbyists. \n\n\n\nWho’s the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nMia Fileman is a professional marketer with 21 years of experience as a Brand Manager\, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar\, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner\, Mumbrella and Smart Company\, among many others. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You can sign up to the webinar via the link below. \n\n\n\nBOOK NOWhttps://www.crowdcast.io/c/social-proof
URL:https://creativeplusbusiness.com/workshop/webinar-the-psychology-of-social-proof/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2023/09/Crowdcast-Bullet-Proof-Social-Proof.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20231025T173000
DTEND;TZID=Australia/Sydney:20231025T193000
DTSTAMP:20230731T064050Z
CREATED:20230731T064046Z
LAST-MODIFIED:20230731T064050Z
UID:10000272-1698255000-1698262200@creativeplusbusiness.com
SUMMARY:MORNINGTON: Social Media for Creatives
DESCRIPTION:IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE \n\n\n\nSocial media is a complex and challenging marketing tool for a lot of creatives\, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media\, with a focus on the main tools at your disposal and the strategy behind the socials. \n\n\n\nWe’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the business aspects of their creativity. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Mornington Council Chambers – 2 Queen St\, Mornington\, VIC 3931 \n\n\n\nBOOK NOW:https://creatorsnetworkmarketing3.eventbrite.com.au
URL:https://creativeplusbusiness.com/workshop/mornington-social-media-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/rawpixel-1054575-unsplash.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20231026T180000
DTEND;TZID=Australia/Sydney:20231026T200000
DTSTAMP:20230922T013312Z
CREATED:20230922T011953Z
LAST-MODIFIED:20230922T013312Z
UID:10000278-1698343200-1698350400@creativeplusbusiness.com
SUMMARY:PARRAMATTA: Diversify Your Creative Income
DESCRIPTION:IN PARTNERSHIP WITH ACE PARRAMATTA \n\n\n\nCreative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive workshop that allows participants to discuss the various general ways that creatives can make money (including services\, goods and passive income)\, and includes practical exercises to help brainstorm those ideas. \n\n\n\nThis workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with time\, work and creativity. It’s also relevant no matter what your profession – filmmakers\, writers\, designers\, visual artists\, musicians\, composers\, dancers\, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals. \n\n\n\nWho is presenting?Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Arts & Cultural Exchange\, 8 Victoria Rd\, Parramatta NSW 2150 \n\n\n\nBOOK NOW:https://bit.ly/3ZtwF4l
URL:https://creativeplusbusiness.com/workshop/parramatta-diversify-your-creative-income/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/DIVERSIFY-banner-image.jpg
END:VEVENT
END:VCALENDAR