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SUMMARY:ONLINE: Understanding Branding
DESCRIPTION:HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND \n\n\n\nBranding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages\, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested\, willing to spend money\, and happy to spread the word.  \n\n\n\nIn this down-to-earth workshop\, participants will learn about:+ The basic concepts of branding\, and why it’s so important;+ Personal and professional branding\, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.  \n\n\n\nIdeal For: Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision. Lillie has been the Marketing Manager of Creative Plus Business since 2018\, and is invaluable in helping build our social enterprise to a national scale! \n\n\n\nWhat is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-understanding-branding-4/
CATEGORIES:Workshops
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DTSTART;TZID=Australia/Sydney:20220518T180000
DTEND;TZID=Australia/Sydney:20220518T200000
DTSTAMP:20260404T093534
CREATED:20220331T224157Z
LAST-MODIFIED:20220331T224200Z
UID:10000113-1652896800-1652904000@creativeplusbusiness.com
SUMMARY:ONLINE: Selling Online for Creatives
DESCRIPTION:THE BASICS OF STARTING AN ONLINE STORE \n\n\n\nSelling online and using e-commerce can be overwhelming at first\, especially for creatives – where to begin? This beginner’s course is ideal for any creatives who have products or services ready to sell\, but no idea how to get their online sales set up. \n\n\n\nWith a focus on the arts and creative industries\, this workshop will cover:+ The pros and cons of selling online+ Preparing for the basics – bank accounts\, cloud accounting and stock management+ Choosing an eCommerce model+ Understanding the Customer Experience+ The legal checklist+ Marketing your Online Store… and more! \n\n\n\nAt the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A One-Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist. \n\n\n\nAll questions are welcome in this relaxed\, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting? Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start\, run\, adapt or grow. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.This workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-selling-online-for-creatives-2/
CATEGORIES:Workshops
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BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220516T180000
DTEND;TZID=Australia/Sydney:20220516T200000
DTSTAMP:20260404T093534
CREATED:20220404T045007Z
LAST-MODIFIED:20220404T045204Z
UID:10000121-1652724000-1652731200@creativeplusbusiness.com
SUMMARY:WEBINAR: Hiring and Retaining Freelancers
DESCRIPTION:In uncertain times\, hiring freelancers can be the solution to challenging projects and business uncertainty\, especially in creative business. Freelancers are independent contractors and experts in their field\, but how do you find the good ones? More importantly\, how to retain them when you can’t offer them stable employment? \n\n\n\nThis fun and informative webinar covers the marketing challenge of finding good people\, the legal and financial aspects of hiring freelancers\, and offers tips on how to keep excellent freelancers happy and loyal. \n\n\n\nWhat’s included?A 90 minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources on our website containing more resources to support your learning. \n\n\n\nWho should sign up?Creative and arts practitioners\, freelancers\, start-ups\,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. \n\n\n\nWho’s hosting?  Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer who “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You will receive the Crowdcast link in an email from Creative Plus Business prior to the webinar. This webinar is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/webinar-hiring-and-retaining-freelancers/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2022/04/Copy-of-Email-Header-PH-Jan-2022-2.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220512T180000
DTEND;TZID=Australia/Sydney:20220512T200000
DTSTAMP:20260404T093534
CREATED:20220404T003926Z
LAST-MODIFIED:20220404T003929Z
UID:10000120-1652378400-1652385600@creativeplusbusiness.com
SUMMARY:ONLINE: How to Start a Creative Business
DESCRIPTION:LET’S GET READY TO RUMBLE! \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho’s presenting?Ann Niddrie balances creativity with a love for data and strategy. From early beginnings as a photographer she expanded her skills into online marketing and producing and directing public art projects. More recently she has worked in creative industry development and is a passionate advocate for investment in creative industries. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nAttending this event will consolidate your thinking about starting a creative business in NSW. You’ll then be eligible to book an advisory session to test your business idea.
URL:https://creativeplusbusiness.com/workshop/online-how-to-start-a-creative-business-4/
CATEGORIES:Workshops
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220511T180000
DTEND;TZID=Australia/Sydney:20220511T190000
DTSTAMP:20260404T093535
CREATED:20220407T021424Z
LAST-MODIFIED:20220426T055026Z
UID:10000122-1652292000-1652295600@creativeplusbusiness.com
SUMMARY:WEBINAR: How to Craft a Killer Marketing Campaign
DESCRIPTION:Thoughtful marketing campaigns create a seamless brand experience across all of your touch points—aka your website\, social platforms\, and beyond. They make your clients actually *feel* something and foster a genuine connection with your brand. \n\n\n\nWe’re bringing back Campaign Queen Mia Fileman to explore the key ingredients of a great marketing campaign and how you can craft a powerful campaign with limited resources. Mia brings a wealth of no-bs marketing expertise to the table and focuses on tactics that will genuinely improve the bottom line of your business. \n\n\n\nIn this webinar\, we’ll explore:+ The advantages of campaign marketing+ What an integrated marketing campaign is and how to do it well+ How to create a powerful campaign with limited resources+ How to come up with a great campaign concept \n\n\n\nWhat’s Included? A 90 minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources on our website containing more resources to support your learning.Who should sign up? Creative and arts practitioners\, freelancers\, start-ups\,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.Who’s hosting?  Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nMia Fileman is a professional marketer with 21 years of experience as a Brand Manager\, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar\, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner\, Mumbrella and Smart Company\, among many others. \n\n\n\nWhat’s Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You will receive the Crowdcast link in an email from Creative Plus Business prior to the webinar. This webinar is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/webinar-how-to-craft-a-killer-marketing-campaign/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2022/04/Copy-of-Crowdcast-Header-HYB-Feb-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220504T180000
DTEND;TZID=Australia/Sydney:20220504T200000
DTSTAMP:20260404T093535
CREATED:20220331T025056Z
LAST-MODIFIED:20220426T062612Z
UID:10000112-1651687200-1651694400@creativeplusbusiness.com
SUMMARY:ONLINE: Social Media for Creatives
DESCRIPTION:DOES SOCIAL MEDIA HURT YOUR BRAIN? \n\n\n\nSocial media is a complex and challenging marketing tool for a lot of creatives\, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media\, with a focus on the main tools at your disposal and the strategy behind the socials. \n\n\n\nWe’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the business aspects of their creativity. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision. Lillie has been the Marketing Manager of Creative Plus Business since 2018\, and is invaluable in helping build our social enterprise to a national scale! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-social-media-for-creatives-6/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/rawpixel-1054575-unsplash.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220504T180000
DTEND;TZID=Australia/Sydney:20220504T200000
DTSTAMP:20260404T093535
CREATED:20220304T013033Z
LAST-MODIFIED:20220313T233216Z
UID:10000105-1651687200-1651694400@creativeplusbusiness.com
SUMMARY:ONLINE: LinkedIn for Creatives
DESCRIPTION:LINKEDIN IS NOT FOR CREATIVES… \n\n\n\nActually\, that’s where you’re wrong. LinkedIn is a fantastic tool for creatives but it does take a little bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this interactive online workshop\, creative practitioners can learn as a group about how to make the most of LinkedIn for their career. \n\n\n\nWe’ll work together to:+ Finish your summary and experiences;+ Add media and info to your categories;+ Learn what makes a great photo and banner;+ Use a format for previous work that’s ideal for creative workers and freelancers;+ Discuss the strategy: posting\, blogging and more. \n\n\n\nCome and join us for some light learning\, a virtual glass of wine and the opportunity to work together get to know each other. You’ll also get to work together in a practical way on your own LinkedIn profile with the help of a professional! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Hands-on help with their LinkedIn profile;+ Additional resources\, including a free webinar to remind them of key pointsYou also get free advice! All NSW participants are entitled to 4 x 1-hour CHAT sessions\, with a creative industries business advisor\, 100% subsidised by Business Connect and therefore at no cost to you (no\, there’s no catch!). \n\n\n\nWho should enrol?This workshop is ideal for creative professionals who know they need to be ‘better;’ at LinkedIn\, but have no idea how to start. \n\n\n\nWho is presenting?Award-winning creative industries expert Monica Davidson\, a writer and filmmaker by trade who founded the Creative Plus Business Group in 2016. Monica is a skilled facilitator who has helped literally thousands of creative practitioners through the process of starting and building their creative businesses. \n\n\n\nWhat is Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-linkedin-for-creatives-5/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/LINKED-CREATIVES-humanitix-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220426T183000
DTEND;TZID=Australia/Sydney:20220426T193000
DTSTAMP:20260404T093535
CREATED:20220321T044437Z
LAST-MODIFIED:20220413T051004Z
UID:10000107-1650997800-1651001400@creativeplusbusiness.com
SUMMARY:WEBINAR: Super for Freelancers (Auslan)
DESCRIPTION:Most freelancers working in the creative industries ARE entitled to superannuation\, even when they work with an ABN. That’s been the case for some time\, but the majority of creatives are unaware of this rule.  \n\n\n\nThis FREE webinar will go through the rules around the super that you’re entitled to\, how to check\, and what to do if you think you should have been paid and you haven’t been.  \n\n\n\nOne more time\, for the people in the back — if you are creative\, and work under your ABN\, it’s likely you’re entitled to super.  \n\n\n\nNOTE: This workshop will be Auslan-interpreted.   \n\n\n\nWhat’s included?A 60 min webinar with our creative industries experts\, plus lifetime access to additional resources — yeehaw!  \n\n\n\nWho should sign up? Creative industries professionals and business people from start-up to established (Australia only\, sorry!). We also welcome creative freelancers\, soloists\, students\, start-ups\, and curious hobbyists.  \n\n\n\nWho’s the host with le most? Monica Davidson\, director of Creative Plus Business\, and well-known sparkly woman on a crusade to see that creatives get the super they’re entitled to.  \n\n\n\nWhat’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast\, and it will be recorded.
URL:https://creativeplusbusiness.com/workshop/webinar-super-for-freelancers/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2022/03/Copy-of-Crowdcast-Header-From-Little-Things-September-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220413T180000
DTEND;TZID=Australia/Sydney:20220413T200000
DTSTAMP:20260404T093535
CREATED:20220331T023750Z
LAST-MODIFIED:20220331T023753Z
UID:10000111-1649872800-1649880000@creativeplusbusiness.com
SUMMARY:ONLINE: Diversify Your Creative Income
DESCRIPTION:HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? \n\n\n\nCreative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services\, goods and passive income)\, and includes practical exercises to help brainstorm those ideas. \n\n\n\nThis workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with time\, work and creativity. It’s also relevant no matter what your profession – filmmakers\, writers\, designers\, visual artists\, musicians\, composers\, dancers\, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals. \n\n\n\nWho is presenting?Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-diversify-your-creative-income-5/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/03/DIVERSIFY-banner-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220412T180000
DTEND;TZID=Australia/Sydney:20220412T200000
DTSTAMP:20260404T093535
CREATED:20220331T023550Z
LAST-MODIFIED:20220331T023839Z
UID:10000110-1649786400-1649793600@creativeplusbusiness.com
SUMMARY:ONLINE: Creative’s Guide to Marketing
DESCRIPTION:HATE SELLING? TRY STRATEGY INSTEAD. \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell\, and would rather be making than hustling. \n\n\n\nThere is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic\, specifically for creative professionals. \n\n\n\nWe’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients\, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! \n\n\n\nOur Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed\, from students and start-ups to experienced freelancers and arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-marketing%ef%bf%bc/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/06/BEGINNER-GUIDE-MARKETING-2021.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220329T133000
DTEND;TZID=Australia/Sydney:20220329T153000
DTSTAMP:20260404T093535
CREATED:20220117T001250Z
LAST-MODIFIED:20220323T005600Z
UID:10000099-1648560600-1648567800@creativeplusbusiness.com
SUMMARY:ONLINE: How to Start a Creative Business
DESCRIPTION:LET’S GET READY TO RUMBLE! \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting?Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/sydney-how-to-start-a-creative-business/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/07/brooke-lark-nMffL1zjbw4-unsplash-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220323T180000
DTEND;TZID=Australia/Sydney:20220323T193000
DTSTAMP:20260404T093535
CREATED:20220310T064837Z
LAST-MODIFIED:20220316T045204Z
UID:10000106-1648058400-1648063800@creativeplusbusiness.com
SUMMARY:WEBINAR: What I Wish I Knew
DESCRIPTION:Getting started in a creative business is exciting\, a little terrifying\, and sometimes confusing. \n\n\n\nIn this panel webinar\, we’re chatting with some kickass creatives who have turned their creative practice into a flourishing profession. The focus of the webinar is — you guessed it — ‘what I wish I knew’\, as the panellists share their journey\, learnings\, and wisdom about creative self-employment with the new\, young\, and young-at-heart. \n\n\n\nThe panel features visual artist Bianca Beers\, actor Moreblessing Maturure and actor and writer Nicholas Brown. They will share helpful hints\, insights\, and words of wisdom to help you find your feet as a creative business. \n\n\n\nWhat’s Included?A 90-minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources on our website containing more resources to support your learning. \n\n\n\nWho should sign up?Creative and arts practitioners\, freelancers\, start-ups\, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. \n\n\n\nWho are our hosts with the most?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nBianca Beers is an artist\, designer and creator from Western Sydney specialising in digital illustration and creative direction. Having launched her career in late 2017\, Bianca has since gained a strong momentum and dedicated following with her first solo exhibit supported by Microsoft in 2019\, whilst catching the attention of major on-going clients such as Nike\, Adobe\, Sony and Puma. A buoyant amalgamation of fashion\, botanicals\, graffiti and portraiture\, Bianca’s work aims to create community & uplift others by bringing colour\, joy & meaning to the spaces she and her works occupy. \n\n\n\nMoreblessing Maturure is a Zimbabwean/Australian interdisciplinary artist\, TEDx Speaker and the Creative Director of FOLK Magazine. The award-nominated actor has appeared in a suite of projects pre-Rona\, most recently ‘THE RETREAT’ (Victoria Zerbst) and CH 9’s ‘SEACHANGE: REBOOT’ (Wayne Blair) as well as on various stages across Sydney. Moreblessing also works with various theatre companies as dramaturg\, outreach producer and cultural advisor\, which supports the advocacy practice Moreblessing carries out within the arts for accurate and diverse representation. She’s an Equity Member and sits as Co-Chair of MEAA’s Equity Diversity Committee. Most recently she appeared in the SELL OUT season of seven methods of killing kylie jenner at Darlinghurst Theatre Company and Yana Taylor’s sold out season of LEADING IS FOLLOWING IS LEADING for Liveworks 2020. \n\n\n\nNicholas Brown is an Australian actor\, writer\, Play School presenter and NIDA graduate that has worked extensively in TV\, theatre\, film and Bollywood. His latest credits include Upright Season 2\, After the Verdict for Channel 9\, Carol VS Joe\, Christmas On The Farm and Channel 9’s Amazing Grace. His latest theatre credits include Taming Of The Shrew at QTC\, Come From Away\, Counting And Cracking at Belvoir/Sydney Festival\, The Long Forgotten Dream and Still Point Turning for STC. Writing credits include Lighten up for Griffin\, The Unlisted for ABC/Netflix\, Play School and The Wonder Gang for ABC Kids. \n\n\n\nWhat’s Creative Plus Business?We’re an educational organisation dedicated to educating creative people and arts organisations about entrepreneurial skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nWhat’s Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. Click BOOK NOW to register and to receive the webinar link. \n\n\n\nThis event has a capacity to host up to 500 people. \n\n\n\nFor more information\, please check out www.creativeplusbusiness.com \n\n\n\nAbout Business Connect:Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/webinar-what-i-wish-i-knew/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2022/03/Email-Header-WIWIK-March-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220311T100000
DTEND;TZID=Australia/Sydney:20220311T120000
DTSTAMP:20260404T093535
CREATED:20220117T000731Z
LAST-MODIFIED:20220117T001331Z
UID:10000098-1646992800-1647000000@creativeplusbusiness.com
SUMMARY:WOLLONGONG: How to Start a Creative Business
DESCRIPTION:LET’S GET READY TO RUMBLE! \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting?Business advisor and creative industries expert Jess Milne from the Creative Plus Business Group. Jess is the co-founder and Artistic Director of content production company TEN ALPHAS. She has extensive media\, strategy and hands-on filmmaking experience. She has held key creative positions with Cutting Edge\, Defence\, Mazda Australia and The Australian Communications and Media Authority and lectured in design/animation at The Queensland College of Art. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Innovation Campus — University of Wollongong\, Squires Way\, North Wollongong NSW 2500 \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/wollongong-how-to-start-a-creative-business/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/07/brooke-lark-nMffL1zjbw4-unsplash-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220310T180000
DTEND;TZID=Australia/Sydney:20220310T200000
DTSTAMP:20260404T093535
CREATED:20220116T235552Z
LAST-MODIFIED:20220302T023501Z
UID:10000096-1646935200-1646942400@creativeplusbusiness.com
SUMMARY:ONLINE: Five Tips for Freelance Creatives
DESCRIPTION:FREELANCING IS TRICKY – AND INEVITABLE \n\n\n\nFreelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Five Tips for Freelance Creatives is a fast\, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills\, to help them get the five most important elements of creative freelancing just right. \n\n\n\nParticipants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing\, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax\, superannuation\, and business registration. All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nIdeal For: Creative practitioners at every level\, from students to professionals. \n\n\n\nWho is presenting?Business advisor and creative industries expert Andrew Gray from Creative Plus Business. Andrew has decades of experience in the creative and cultural industries\, including as the Executive Director for regional arts development organisation South East Arts. Prior to that\, Andrew worked in education and public programs for institutions such as the National Film and Sound Archive. Andrew has a broad understanding of a range of creative industry practices\, and is an occasional musician\, performing with The Jonathan Richman Experience and The Novellas. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-five-tips-for-freelance-creatives-2/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/Freelance-Five-2020-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220309T100000
DTEND;TZID=Australia/Sydney:20220309T120000
DTSTAMP:20260404T093535
CREATED:20220117T000138Z
LAST-MODIFIED:20220201T225440Z
UID:10000097-1646820000-1646827200@creativeplusbusiness.com
SUMMARY:ONLINE: What's It Worth?
DESCRIPTION:CREATIVE COSTING\, PRICING AND SHARING YOUR WORTH \n\n\n\nWorking out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth is a practical workshop that covers the basics of figuring out the price point for creative work\, including calculating costs and understanding what the market can bear. What’s It Worth is vital for anyone struggling to understand the value of their own work\, and how to share that value with others.   \n\n\n\nParticipants will also discuss the larger issues of:+ Understanding budgets\, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated What’s it Worth? Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.  \n\n\n\nIdeal For: Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting? Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s Creative Plus Business? We’re a  social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-whats-it-worth-2/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/03/WHATS-IT-WORTH-2020.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220307T180000
DTEND;TZID=Australia/Sydney:20220307T193000
DTSTAMP:20260404T093535
CREATED:20220116T231631Z
LAST-MODIFIED:20220215T234240Z
UID:10000093-1646676000-1646681400@creativeplusbusiness.com
SUMMARY:WEBINAR: Expert Panel — Work Smarter\, Not Harder
DESCRIPTION:Finding ways to work ON your business\, as well as IN your business can be hard. In this expert webinar\, we talk to Debbie Englin of “The Productivity Hub” to discuss the importance of implementing efficient systems and processes into your business\, effective business management\, and attaining growth.Debbie loves systems and processes\, but she also understands how difficult it can be to implement the right methods. What apps should we choose and why? What is going to give you the best ROI? Debbie will share insights\, strategies\, and free and low-cost resources\, to transform your creative business into a smooth-running operation.What’s Included?A 90-minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources on our website containing more resources to support your learning. \n\n\n\nWho should sign up? Creative and arts practitioners\, freelancers\, start-ups\,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.  \n\n\n\nWho are our hosts with the most? Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice\, and she loves a good process! \n\n\n\nDebbie Englin is the mastermind behind the Productivity Hub. Her passion is teaching small businesses how to run their day-to-day tasks in the most efficient way possible\, thereby allowing them more time to become their most brilliant selves!  \n\n\n\nWhat’s Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You will receive the Crowdcast link in an email from Creative Plus Business prior to the webinar. This webinar is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/webinar-expert-panel-work-smarter-not-harder/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2022/01/Crowdcast-Header-PH-Jan-2022-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220303T180000
DTEND;TZID=Australia/Sydney:20220303T200000
DTSTAMP:20260404T093535
CREATED:20211221T004444Z
LAST-MODIFIED:20220224T013100Z
UID:10000091-1646330400-1646337600@creativeplusbusiness.com
SUMMARY:ONLINE: Understanding Branding
DESCRIPTION:HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND \n\n\n\nBranding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages\, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested\, willing to spend money\, and happy to spread the word.  \n\n\n\nIn this down-to-earth workshop\, participants will learn about:+ The basic concepts of branding\, and why it’s so important;+ Personal and professional branding\, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.  \n\n\n\nIdeal For: Creative freelancers\, established practitioners\, arts organisations.  \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision. Lillie has been the Marketing Manager of Creative Plus Business since 2018\, and is invaluable in helping build our social enterprise to a national scale! \n\n\n\nWhat is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-understanding-branding-3/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/12/balazs-ketyi-LPWl2pEVGKc-unsplash.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220301T180000
DTEND;TZID=Australia/Sydney:20220301T200000
DTSTAMP:20260404T093535
CREATED:20220117T011755Z
LAST-MODIFIED:20220117T011758Z
UID:10000100-1646157600-1646164800@creativeplusbusiness.com
SUMMARY:ONLINE: Talking About... Your Website!
DESCRIPTION:WE KNOW WE NEED ONE – BUT WHERE TO START? \n\n\n\nA website is so much more than a passive online portfolio display. It can be a centralised place to showcase services\, a marketing tool to share stories\, and an educational platform to help clients understand your craft. Talking About.. Your Website is a practical and comprehensive workshop that examines the best ways for creatives to present their websites\, with real-life examples of best practice\, and helpful resources for DIY design. \n\n\n\nTips that will be shared include:+ Why? Outlining the goals for your website;+ Making a Site Map and organising the content;+ Do It Yourself or Hire a Designer? The pros and cons of each;+ Choosing the best platform for a DIY website;+ Thinking SHOP not GALLERY.Resources and links will be shared throughout the workshop to help guide participants. \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Talking About.. Your Website Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nIdeal For: Creative freelancers and businesses\, arts professionals\, creative organisations. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-talking-about-your-website-3/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/03/Talking-About-Your-Website.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220224T180000
DTEND;TZID=Australia/Sydney:20220224T200000
DTSTAMP:20260404T093535
CREATED:20220130T232724Z
LAST-MODIFIED:20220130T232727Z
UID:10000103-1645725600-1645732800@creativeplusbusiness.com
SUMMARY:ONLINE: How to Start a Creative Business
DESCRIPTION:LET’S GET READY TO RUMBLE! \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho’s presenting?Ann Niddrie balances creativity with a love for data and strategy. From early beginnings as a photographer she expanded her skills into online marketing and producing and directing public art projects. More recently she has worked in creative industry development and is a passionate advocate for investment in creative industries. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business. \n\n\n\nAttending this event will consolidate your thinking about starting a creative business in NSW. You’ll then be eligible to book an advisory session to test your business idea.
URL:https://creativeplusbusiness.com/workshop/online-how-to-start-a-creative-business-3/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/07/brooke-lark-nMffL1zjbw4-unsplash-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220222T183000
DTEND;TZID=Australia/Sydney:20220222T200000
DTSTAMP:20260404T093535
CREATED:20210916T023257Z
LAST-MODIFIED:20220216T041803Z
UID:10000073-1645554600-1645560000@creativeplusbusiness.com
SUMMARY:WEBINAR: From Little Things
DESCRIPTION:Loads of arts and creative not-for-profit organisations are volunteer run and led\, especially in the regions. This webinar is a practical panel discussion and a real-world look at a few volunteer NFPs and how they have grown in terms of funding\, diversification of income\, and management. We’ll discuss the nitty gritty of how to: \n\n\n\n+ Find and motivate volunteers;+ Diversify income and survive beyond funding;+ Build a succession plan for the future;+ Work with the board.We’ve teamed up with  C+B Advisor and NFP expert Andrew Gray\, who also happens to be the Executive Director of South East Arts\, as well as David Hewitt from Stonewave Taiko and Donna Ballard from Wingham Acoustic Music Festival. \n\n\n\nIdeal for: Anyone working with or for an arts and creative not-for-profit\, and keen beans hoping to get one started. \n\n\n\nWho’s hosting?Business advisor and creative industries expert Monica Davidson (director and doyenne of Creative Plus Business) is a writer and filmmaker by trade who learned how to run a successful creative business and now shares that knowledge with others. In her workshops Monica discusses her own experiences\, and shares examples from the 900-plus people she has mentored through the process of starting and building their creative businesses. \n\n\n\nAndrew Gray has decades of experience in the creative and cultural industries\, including as the Executive Director for regional arts development organisation South East Arts. Prior to that\, Andrew worked in education and public programs for institutions such as the National Film and Sound Archive. Andrew has a broad understanding of a range of creative industry practices\, and is an occasional musician\, performing with The Jonathan Richman Experience and The Novellas. \n\n\n\nDavid Hewitt  is an internationally renowned percussionist\, vocalist\, composer improviser\, educator and a multi-disciplinary performer who received his training in Australia\, Japan\, and the USA. David has composed for concert\, film\, theatre\, TV\, and radio broadcast\, and is a co-creator of the category-defying outfit ‘The Spaghetti Western Orchestra.’ He has taught at Victorian College of the Arts\, Macquarie University Queensland and Newcastle Conservatoriums\, and the University of Western Sydney. Based in the Bega Valley\, David is currently director of Create and Inspire: Four Winds and the artistic director of Stonewave Taiko. \n\n\n\nDonna Ballard was born and raised in the MidCoast area of NSW\, and she kicked off her creative career working with Edstein Creative Stone. Donna has managed a disability support organisation\, About Inclusion\, and was appointed CEO of Taree Universities Campus in 2020. In the community part of her life\, Donna volunteers in a number of community groups\, the highlight being the Wingham Akoostik Music Festival. Every year since then\, she has been strongly committed to growing\, not only her audience\, but the sustainability and capacity of the event\, and developing the volunteer organisation that bring it to life. \n\n\n\nWhat’s Creative Plus Business? We’re a certified social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business.
URL:https://creativeplusbusiness.com/workshop/webinar-from-little-things/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2021/09/Crowdcast-Header-From-Little-Things-September-2021-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220217T180000
DTEND;TZID=Australia/Sydney:20220217T200000
DTSTAMP:20260404T093535
CREATED:20220116T234012Z
LAST-MODIFIED:20220116T234015Z
UID:10000095-1645120800-1645128000@creativeplusbusiness.com
SUMMARY:ONLINE: Social Media for Creatives
DESCRIPTION:DOES SOCIAL MEDIA HURT YOUR BRAIN? \n\n\n\nSocial media is a complex and challenging marketing tool for a lot of creatives\, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media\, with a focus on the main tools at your disposal and the strategy behind the socials. \n\n\n\nWe’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! \n\n\n\nWhat do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the business aspects of their creativity. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision. Lillie has been the Marketing Manager of Creative Plus Business since 2018\, and is invaluable in helping build our social enterprise to a national scale! \n\n\n\nWhat is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-social-media-for-creatives-5/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/rawpixel-1054575-unsplash.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220216T180000
DTEND;TZID=Australia/Sydney:20220216T193000
DTSTAMP:20260404T093535
CREATED:20220202T230515Z
LAST-MODIFIED:20220202T230518Z
UID:10000104-1645034400-1645039800@creativeplusbusiness.com
SUMMARY:WEBINAR: Expert Panel — Humanise Your Brand
DESCRIPTION:Branding is one of the most powerful assets your business has\, but gone are the days of impersonal content and messaging. To build an engaged and loyal audience\, you must humanise your brand. To put it simply\, humanising your brand means being personable and relatable across your marketing messaging and cultivating memorable and meaningful connections with your target audience\, rather than going for the hard sell. AKA\, acting like a human. At the end of the day\, people do business with brands they trust and the simplest way to do this is to communicate with your audience like they’re right in front of you.In this conversation-style webinar\, Marketing Manager Lillie Brown will be joined by Mia Fileman of Campaign Del Mar to explore ideas and strategies for small businesses and freelancers to humanise their marketing and craft a standout brand personality.What’s Included?A 90-minute webinar with our creative industries experts (which you can access later if you want)\, plus lifetime access to additional resources on our website containing more resources to support your learning. \n\n\n\nWho should sign up? Creative and arts practitioners\, freelancers\, start-ups\,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.  \n\n\n\nWho are our hosts with the most? Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nMia Fileman is a professional marketer with 21 years of experience as a Brand Manager\, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar\, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner\, Mumbrella and Smart Company\, among many others. \n\n\n\nWhat’s Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast. You will receive the Crowdcast link in an email from Creative Plus Business prior to the webinar. This webinar is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/webinar-expert-panel-humanise-your-brand/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2022/02/Crowdcast-Header-HYB-Feb-2022-1-e1643842284623.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220215T100000
DTEND;TZID=Australia/Sydney:20220215T120000
DTSTAMP:20260404T093535
CREATED:20220116T232243Z
LAST-MODIFIED:20220116T232245Z
UID:10000094-1644919200-1644926400@creativeplusbusiness.com
SUMMARY:ONLINE: Diversify Your Creative Income
DESCRIPTION:HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? \n\n\n\nCreative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services\, goods and passive income)\, and includes practical exercises to help brainstorm those ideas. \n\n\n\nThis workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with time\, work and creativity. It’s also relevant no matter what your profession – filmmakers\, writers\, designers\, visual artists\, musicians\, composers\, dancers\, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals. \n\n\n\nWho is presenting?Wendi Lanham is an actor\, presenter\, model\, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-diversify-your-creative-income-4/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/DIVERSIFY-banner-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220209T130000
DTEND;TZID=Australia/Sydney:20220209T150000
DTSTAMP:20260404T093535
CREATED:20220118T224853Z
LAST-MODIFIED:20220118T224856Z
UID:10000102-1644411600-1644418800@creativeplusbusiness.com
SUMMARY:MORUYA: How to Start a Creative Business
DESCRIPTION:PRESENTED IN PARTNERSHIP WITH SOUTH EAST ARTS \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nVenue: Basil Sellers Exhibition Centre\, Corner of Vulcan St and\, Campbell St\, Moruya NSW 2537 \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/moruya-how-to-start-a-creative-business/
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/07/brooke-lark-nMffL1zjbw4-unsplash-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220208T173000
DTEND;TZID=Australia/Sydney:20220208T200000
DTSTAMP:20260404T093535
CREATED:20220118T224412Z
LAST-MODIFIED:20220118T225001Z
UID:10000101-1644341400-1644350400@creativeplusbusiness.com
SUMMARY:MORUYA: I Hate Networking
DESCRIPTION:PRESENTED IN PARTNERSHIP WITH SOUTH EAST ARTS \n\n\n\nI Hate Networking is a surprisingly fun event designed to encourage creative people to get to know each other while acknowledging the horror of networking and sharing a few tips at the same time. While it’s a vital skill in the creative industries\, many practitioners consider networking to be the stuff of nightmares. I Hate Networking combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. \n\n\n\nTips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness\, awkwardness and the urge to run away;+ Dealing with wankers and other difficult people;+ Getting the all-important follow-up right. \n\n\n\nYou’ll learn how to network in the first half of the session\, and practice your skills in the second half. \n\n\n\nWhat do I get? All participants in this workshop also receive:+ Lifetime access to a dedicated I Hate Networking Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice\, mentoring and support from one of our creative industries business specialist advisors. \n\n\n\nWho should enrol?This workshop is ideal for curious hobbyists\, creative freelancers and businesses\, and arts organisations. \n\n\n\nWho is presenting?Business advisor and creative industries expert Monica Davidson from the Creative Plus Business Group. Monica is a writer and filmmaker by trade who learned how to run a successful creative business and now shares that knowledge with others. In her workshops\, Monica discusses her own experiences and shares examples from the 900-plus people she has mentored through the process of starting and building their creative businesses. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.comVenue: Basil Sellers Exhibition Centre\, Corner of Vulcan St and\, Campbell St\, Moruya NSW 2537 \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/moruya-i-hate-networking/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/03/I-Hate-Networking-2021.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220127T183000
DTEND;TZID=Australia/Sydney:20220127T193000
DTSTAMP:20260404T093535
CREATED:20211220T235602Z
LAST-MODIFIED:20211220T235948Z
UID:10000089-1643308200-1643311800@creativeplusbusiness.com
SUMMARY:WEBINAR: The Goal Matrix
DESCRIPTION:The start of a new year is the perfect time to re-evaluate your goals – but how can you create a plan for your goals that’s more effective than a few empty New Year’s Resolutions? \n\n\n\nThis FREE webinar helps you think about your goals\, and then make a practical plan to actually implement them\, using the super-exciting method we call The Goal Matrix (which makes it sounds much more scientific than it really is\, but whatever). \n\n\n\nYou’ll get: \n\n\n\n+ A guided tour of how to set goals\, focussing on your ‘insides’;+ Templates to help you create your own matrix;+ The chance to Draw Along With Monica (grab your markers and paper!). \n\n\n\nIdeal for: Creative practitioners at all stages of practice who are struggling to keep all the juggling balls in the air and manage pandemic-related stress. \n\n\n\nWho’s hosting? Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat’s Creative Plus Business? We’re a certified social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis webinar will take place on Crowdcast.
URL:https://creativeplusbusiness.com/workshop/webinar-the-goal-matrix/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://creativeplusbusiness.com/wp-content/uploads/2021/12/Crowdcast-Header-The-Goal-Matrix-Jan-2022-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220127T180000
DTEND;TZID=Australia/Sydney:20220127T200000
DTSTAMP:20260404T093535
CREATED:20220116T231046Z
LAST-MODIFIED:20220116T231049Z
UID:10000092-1643306400-1643313600@creativeplusbusiness.com
SUMMARY:ONLINE: Creative's Guide to Marketing
DESCRIPTION:HATE SELLING? TRY STRATEGY INSTEAD. \n\n\n\nMarketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell\, and would rather be making than hustling. \n\n\n\nThere is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic\, specifically for creative professionals. \n\n\n\nWe’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients\, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! \n\n\n\nOur Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed\, from students and start-ups to experienced freelancers and arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. \n\n\n\nWho should enrol?This workshop is ideal for recent graduates\, freelancers and anyone struggling with the marketing of their creative practice. \n\n\n\nWho is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business! \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-creatives-guide-to-marketing-3/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/06/BEGINNER-GUIDE-MARKETING-2021.jpg
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BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20220119T180000
DTEND;TZID=Australia/Sydney:20220119T200000
DTSTAMP:20260404T093535
CREATED:20211221T003844Z
LAST-MODIFIED:20211221T003847Z
UID:10000090-1642615200-1642622400@creativeplusbusiness.com
SUMMARY:ONLINE: LinkedIn for Creatives
DESCRIPTION:LINKEDIN IS NOT FOR CREATIVES… \n\n\n\nActually\, that’s where you’re wrong. LinkedIn is a fantastic tool for creatives but it does take a little bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this interactive online workshop\, creative practitioners can learn as a group about how to make the most of LinkedIn for their career. \n\n\n\nWe’ll work together to:+ Finish your summary and experiences;+ Add media and info to your categories;+ Learn what makes a great photo and banner;+ Use a format for previous work that’s ideal for creative workers and freelancers;+ Discuss the strategy: posting\, blogging and more. \n\n\n\nCome and join us for some light learning\, a virtual glass of wine and the opportunity to work together get to know each other. You’ll also get to work together in a practical way on your own LinkedIn profile with the help of a professional! \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Hands-on help with their LinkedIn profile;+ Additional resources\, including a free webinar to remind them of key pointsYou also get free advice! All NSW participants are entitled to 4 x 1-hour CHAT sessions\, with a creative industries business advisor\, 100% subsidised by Business Connect and therefore at no cost to you (no\, there’s no catch!). \n\n\n\nWho should enrol?This workshop is ideal for creative professionals who know they need to be ‘better;’ at LinkedIn\, but have no idea how to start. \n\n\n\nWho is presenting?Award-winning creative industries expert Monica Davidson\, a writer and filmmaker by trade who founded the Creative Plus Business Group in 2016. Monica is a skilled facilitator who has helped literally thousands of creative practitioners through the process of starting and building their creative businesses. \n\n\n\nWhat is Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
URL:https://creativeplusbusiness.com/workshop/online-linkedin-for-creatives-4/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2020/12/LINKED-CREATIVES-humanitix-image.jpg
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BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20211130T100000
DTEND;TZID=Australia/Sydney:20211130T120000
DTSTAMP:20260404T093535
CREATED:20211029T054024Z
LAST-MODIFIED:20211029T054028Z
UID:10000086-1638266400-1638273600@creativeplusbusiness.com
SUMMARY:ONLINE: How to Start a Creative Business
DESCRIPTION:LET’S GET READY TO RUMBLE! \n\n\n\nCurious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  \n\n\n\nYou will learn all the following\, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs\, structures\, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. \n\n\n\nWhat do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed\, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. \n\n\n\nWho is presenting?Monica Davidson is an award-winning expert on the creative industries\, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS\, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business\, which is dedicated to educating creative people about small business and marketing skills. In 2019\, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates\, mentors\, donates\, educates and advises within Australia’s creative economy”. Monica continues to work as a writer\, filmmaker and occasional performer. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.This workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-how-to-start-a-creative-business-2/
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DTSTART;TZID=Australia/Sydney:20211125T180000
DTEND;TZID=Australia/Sydney:20211125T200000
DTSTAMP:20260404T093535
CREATED:20211110T033426Z
LAST-MODIFIED:20211110T033430Z
UID:10000088-1637863200-1637870400@creativeplusbusiness.com
SUMMARY:ONLINE: Funding Guidelines for Creatives
DESCRIPTION:Government funding\, grants\, awards and procurement are often held up as the holy grail of a successful arts business\, but this revenue stream also takes hard work and patience. After all\, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing\, winning\, and acquitting any kind of funding\, as well as making plans and preparing for your funding future. \n\n\n\nIn this down-to-earth workshop\, participants will learn more about: \n\n\n\n+ The different kinds of funding available;+ Creating a Funding Folder and Grant Calendar;+ Researching funding and considering applications;+ Writing the Proposal – and avoiding the common errors;+ The Acquittal Process – and how to recover from setbacks;+ The five main ways to ‘fail’ at funding. \n\n\n\nResources\, examples and templates will also be provided for a variety of funding applications. \n\n\n\nThis online workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. \n\n\n\nIdeal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates\, freelancers and small arts organisations. \n\n\n\nWhat do I get?All participants of this workshop also receive:+ Printed materials to help during the workshop;+ Lifetime access to a dedicated FUNDING dropbox folder full of additional resources and help;+ Access to a web page full of links and resources to help you get ahead in their creative business. \n\n\n\nWhat is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small business. Creative Plus Business provides confidential\, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program. \n\n\n\nWhat’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way\, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness\, tempered with a kind heart and a big dose of professionalism\, is the key to helping creative people understand the boring basics of business. \n\n\n\nAccessibility: if you have any access requirements\, please email hello@creativeplusbusiness.com \n\n\n\nThis workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded. \n\n\n\nThis workshop is sponsored by NSW Business Connect\, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start\, run\, adapt or grow your small business.
URL:https://creativeplusbusiness.com/workshop/online-funding-guidelines-for-creatives/
CATEGORIES:Workshops
ATTACH;FMTTYPE=image/jpeg:https://creativeplusbusiness.com/wp-content/uploads/2021/11/andre-taissin-5OUMf1Mr5pU-unsplash.jpg
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