Creative Plus Business

PENRITH: Creative's Guide to Websites
2024-03-06 17:00 - 20:00 (Australia/Sydney)
WE KNOW WE NEED ONE – BUT WHERE TO START?

A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Creative’s Guide to Websites is a practical and comprehensive workshop that examines the best ways for creatives to present their websites, with real-life examples of best practice, and helpful resources for DIY design.

Tips that will be shared include:+ Why? Outlining the goals for your website;+ Making a Site Map and organising the content;+ Do It Yourself or Hire a Designer? The pros and cons of each;+ Choosing the best platform for a DIY website;+ Thinking SHOP not GALLERY.Resources and links will be shared throughout the workshop to help guide participants.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Websites Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Creative freelancers and businesses, arts professionals, creative organisations.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Borland Lounge, Joan Sutherland Performing Arts Centre, 597 High St, Penrith NSW 2750

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW

RYDE: Deal or No Deal
2024-03-05 18:00 - 20:00
PRESENTED IN PARTNERSHIP WITH CITY OF RYDE

Although we’d love art to ‘speak for itself’, sometimes we need to communicate,negotiate and manage the conflict that comes with creative professionalism.

Working professionally in the arts and creative sector means communicating with a diverserange of people across an array of complicated circumstances. Any ordinary day could includemanaging a new professional relationship, negotiating your fees, umpiring an argument orsetting better boundaries for the work. Sometimes with no clues or tools to help us at all!

Deal or No Deal is a practical workshop packed with real-life activities and fun challenges tohelp creatives learn the basics of communication, negotiation and conflict resolution all in thesafety of a friendly workshop space.

Participants will learn the following, with a focus on arts practice and creative industries:+ The basic elements of effective communication, both in person and in writing+ Managing negotiations with a focus on how to create a win-win scenario+ Understanding how to minimise the idea of a ‘zero sum game’+ Tips and tricks on better ways to say no+ A visual aid to assist with mapping conflicts to achieve the best resolutions for allPractical exercises and homework will be provided for all the discussed strategies.

What do I get? All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ A practical Workbook to assist with the interactive elements of the workshops.+ Access to additional free webinars to supplement the material covered in the workshop.+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

Ideal for: Come along if you are a creative of any level, from recent graduate or curious hobbyist to a freelancer or an established arts practitioner. This workshop is open to anyone who lives, works, studies or plays in the City of Ryde.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Macquarie University Incubator, 8 Hadenfeld Avenue, Macquarie Park, NSW 2113

BOOK NOW

ONLINE: Diversify Your Creative Income
2024-02-21 18:00 - 20:00
HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY?

Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas.

This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more!

What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals.

Who is presenting?Wendi Lanham is an actor, presenter, model, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW

ONLINE: Creative's Guide to Marketing
2024-02-20 17:00 - 19:00
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling.

There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals.

We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more!

Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.

What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice.

Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW

PARRAMATTA: Funding Guidelines for Creatives
2024-01-31 18:00 - 20:00
IN PARTNERSHIP WITH ACE PARRAMATTA

Government funding, grants, awards and procurement are often held up as the holy grail of a successful arts business, but this revenue stream also takes hard work and patience. After all, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing, winning, and acquitting any kind of funding, as well as making plans and preparing for your funding future.

In this down-to-earth workshop, participants will learn more about:

+ The different kinds of funding available;+ Creating a Funding Folder and Grant Calendar;+ Researching funding and considering applications;+ Writing the Proposal – and avoiding the common errors;+ The Acquittal Process – and how to recover from setbacks;+ The five main ways to ‘fail’ at funding.

Resources, examples and templates will also be provided for a variety of funding applications.

This workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other.

Ideal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates, freelancers and small arts organisations.

What do I get?All participants of this workshop also receive:+ Printed materials to help during the workshop;+ Lifetime access to a dedicated FUNDING dropbox folder full of additional resources and help;+ Access to a web page full of links and resources to help you get ahead in their creative business.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.comVenue: Arts & Cultural Exchange, 8 Victoria Rd, Parramatta NSW 2150

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOWhttps://mybusiness.service.nsw.gov.au/business-connect/event/tx9v4yvu5x

PENRITH: Creative's Guide to Marketing
2023-11-30 17:30 - 19:30
IN PARTNERSHIP WITH PENRITH CITY COUNCIL

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling.

There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals.

We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more!

Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.

What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Borland Lounge, Joan Sutherland Performing Arts Centre, 597 High St, Penrith NSW 2750

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/45t9clo

ONLINE: Funding Guidelines for Creatives
2023-11-30 13:00 - 15:00
Government funding, grants, awards and procurement are often held up as the holy grail of a successful arts business, but this revenue stream also takes hard work and patience. After all, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing, winning, and acquitting any kind of funding, as well as making plans and preparing for your funding future.

In this down-to-earth workshop, participants will learn more about:

+ The different kinds of funding available;+ Creating a Funding Folder and Grant Calendar;+ Researching funding and considering applications;+ Writing the Proposal – and avoiding the common errors;+ The Acquittal Process – and how to recover from setbacks;+ The five main ways to ‘fail’ at funding.

Resources, examples and templates will also be provided for a variety of funding applications.

This workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other.

Ideal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates, freelancers and small arts organisations.

What do I get?All participants of this workshop also receive:+ Printed materials to help during the workshop;+ Lifetime access to a dedicated FUNDING dropbox folder full of additional resources and help;+ Access to a web page full of links and resources to help you get ahead in their creative business.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/46krbLt

ONLINE: Diversify Your Creative Income
2023-11-22 18:00 - 20:00
HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY?

Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas.

This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more!

What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals.

Who is presenting?Wendi Lanham is an actor, presenter, model, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/3EM0OCz

GRAFTON: Pitching for Creatives
2023-11-17 10:30 - 12:30
IN PARTNERSHIP WITH ARTS NORTHERN RIVERS

Pitching is a necessary part of professional creative practice, whether it’s discussing an idea for a work, talking to funding bodies about a project, or participating in a competitive pitch process or competition. It’s fraught with legal and marketing challenges, and needs to be approached in a thoughtful and strategic way. PITCHFACE is a relaxed workshop that provides practical advice on how to tell your best story, how to protect your ideas, and simple tips and tricks to avoid the ‘elevator pitch’ and build lasting relationships with the people who can help bring your ideas to life.

The workshop takes a practical and professional look at:+ Preparing for the Pitch – script, presentation, and you;+ Putting together a ‘live pitch’;+ Presenting online and in writing;+ Protecting yourself legally;+ The all-important Follow-Up.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated PITCHFACE Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Who should enrol?This workshop is ideal for creative freelancers, established practitioners, and arts organisations.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Grafton Regional Gallery, 158 Fitzroy St, Grafton NSW 2460This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOWhttps://bit.ly/46zdvgg

MULLUMBIMBY: Diversify Your Creative Income
2023-11-16 18:00 - 20:00
IN PARTNERSHIP WITH ARTS NORTHERN RIVERS

Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas.

This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more!

What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Byron School of Art, 112 Dalley St, Mullumbimby NSW 2482

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/3QckaHk

ONLINE: Social Media for Creatives
2023-11-16 14:00 - 16:00
DOES SOCIAL MEDIA HURT YOUR BRAIN?

Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.

We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more!

What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity.

Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision. Lillie has been the Marketing Manager of Creative Plus Business since 2018, and is invaluable in helping build our social enterprise to a national scale!

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOWhttps://bit.ly/46SPQHy

BYRON BAY: Future Planning for Creatives
2023-11-16 14:00 - 16:00
IN PARTNERSHIP WITH ARTS NORTHERN RIVERS

A business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a document to make bank managers and funding bodies happy. A useful plan can make the difference between creative business success and heading back to the drawing board. This workshop reframes the planning process specifically for creative practitioners, and helps participants create a business and/or strategic plan that will actually help them progress and grow their creative profession.

Participants will dig into the deeper issues of:+ The planning process in general, and making it useful both internally and externally;+ Choosing the right template, and adding an Action Plan;+ The four main sections: admin, finances, marketing and goals;+ The Personal/Private and Professional Plans.

Resources and templates will also be provided for a variety of both business and strategic plans, including the preferred options for the Australia Council and other kinds of financing.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Curious hobbyists, creative freelancers and businesses, arts organisations.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.comVenue: Byron Community Centre, 69 Jonson St, Byron Bay NSW 2481

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/3Ql2ycy

ONLINE: Pricing for Creatives
2023-11-15 18:00 - 20:00
CREATIVE COSTING, PRICING AND SHARING YOUR WORTH

Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.

Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Creative freelancers, established practitioners, arts organisations.

Who is presenting? Wendi Lanham is an actor, presenter, model, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is funded by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/491L503

PARRAMATTA: Funding Guidelines for Creatives
2023-11-15 18:00 - 20:00
IN PARTNERSHIP WITH ACE PARRAMATTA

Government funding, grants, awards and procurement are often held up as the holy grail of a successful arts business, but this revenue stream also takes hard work and patience. After all, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing, winning, and acquitting any kind of funding, as well as making plans and preparing for your funding future.

In this down-to-earth workshop, participants will learn more about:

+ The different kinds of funding available;+ Creating a Funding Folder and Grant Calendar;+ Researching funding and considering applications;+ Writing the Proposal – and avoiding the common errors;+ The Acquittal Process – and how to recover from setbacks;+ The five main ways to ‘fail’ at funding.

Resources, examples and templates will also be provided for a variety of funding applications.

This workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other.

Ideal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates, freelancers and small arts organisations.

What do I get?All participants of this workshop also receive:+ Printed materials to help during the workshop;+ Lifetime access to a dedicated FUNDING dropbox folder full of additional resources and help;+ Access to a web page full of links and resources to help you get ahead in their creative business.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.comVenue: Arts & Cultural Exchange, 8 Victoria Rd, Parramatta NSW 2150

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOWhttps://bit.ly/48NYNDF

ARMIDALE: Pricing for Creatives
2023-11-11 13:30 - 15:30
IN PARTNERSHIP WITH ARTS NORTH WEST

Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.

Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Creative freelancers, established practitioners, arts organisations.

Who is presenting? Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: UNE SMART Region Incubator – Nova Centre, 122 Faulkner St, Armidale NSW 2350

This workshop is funded by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/3PXgyb7

ARMIDALE: Freelance Skills for Creatives
2023-11-11 10:30 - 12:30
IN PARTNERSHIP WITH ARTS NORTH WESTFreelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Freelance Skills for Creatives is a fast, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills, to help them get the five most important elements of creative freelancing just right.

Participants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax, superannuation, and business registration. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

Ideal for: Creative practitioners at every level, from students to professionals.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: UNE SMART Region Incubator – Nova Centre, 122 Faulkner St, Armidale NSW 2350This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.BOOK NOW:https://bit.ly/46F3Lko

WEBINAR: Managing Client Relationships
2023-11-09 12:00 - 13:00
In today’s business landscape, managing client relationships has never been more important. Small businesses often rely on repeat business, referrals, and word-of-mouth marketing, all of which hinge on maintaining strong, positive connections with clients. If you want learn how to maintain a strong relationship with customers, or how to navigate your relationship with a particularly tricky client, here’s a great place to learn!

In this webinar, Wendi Lanham, Bettina Kaiser and Nick Bolton will talk you through the intricacies of maintaining lasting connections with your clients, and will explore the impact that this often underrated skill can have on the success of your business endeavours!

Part of our Lunchtime Learning series!

What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.

Who’s hosting?Wendi Lanham is an actor, presenter, model, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively.

Bettina Kaiser is a graphic designer and visual artist. Design work at her studio, BKA+D, ranges from book design to print and digital designs for small to medium businesses or larger NFPs and organisations. Focus areas are the social justice, community, creative, and environment sectors. Bettina is a solopreneur, collaborating with her network of designers, writers, and developers according to the needs of each project. Aside from the bread and butter design work, Bettina works on her art projects in a small studio in Marrickville. Her drawings, paintings, and installations often revolve around environmental concerns. She has had several solo shows in Sydney, Wollongong, and the Gold Coast, as well as numerous selected works exhibited in group shows. Bettina is also a director of the Sydney-based all-volunteer risograph printing co-op, The Rizzeria.

Nick Bolton is an award winning producer, director and strategic thinker in the digital and online video space, consulting for corporate and government organisations, with an entrepreneurial nature and proven business management experience. Whether its running his own production company for over a decade, or producing a feature film, month long theatre shows, or film festivals to sending a huge team to Barcelona for three weeks for Microsoft, or producing the first live stream ever from the Vatican or winning a multi million dollar tender for a Whole of Victorian Government contract, that resulted in him moving to Melbourne for 18-months one constant has remained. Nick has dealt with hundreds of clients in a 20-year career, and looks forward to sharing some of his tips and techniques for a healthy client relationship that doesn’t water down the product and delivers on the objectives.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.

BOOK NOWhttps://www.crowdcast.io/c/managing-client-relationships

BONDI BEACH: Networking Tips for Creatives
2023-11-07 18:00 - 20:00
IN PARTNERSHIP WITH WAVERLEY COUNCIL

Networking Tips for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh.

Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right.

You’ll learn how to network in the first half of the session, and practice your skills in the second half.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated I HATE NETWORKING Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Curious hobbyists, creative freelancers and businesses, arts organisations.

Who is presenting?Wendi Lanham is an actor, presenter, model, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice, and loves teaching individuals and businesses how to expand their networks, unlock new opportunities, and foster collaborations for mutual growth.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.comVenue: Yalagang Room, Bondi Pavilion, Queen Elizabeth Dr, Bondi Beach NSW 2026

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/3ZVVAOr

PARRAMATTA: Diversify Your Creative Income
2023-10-26 18:00 - 20:00
IN PARTNERSHIP WITH ACE PARRAMATTA

Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas.

This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more!

What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals.

Who is presenting?Wendi Lanham is an actor, presenter, model, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Arts & Cultural Exchange, 8 Victoria Rd, Parramatta NSW 2150

BOOK NOW:https://bit.ly/3ZtwF4l

MORNINGTON: Social Media for Creatives
2023-10-25 17:30 - 19:30
IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE

Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.

We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more!

What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Mornington Council Chambers – 2 Queen St, Mornington, VIC 3931

BOOK NOW:https://creatorsnetworkmarketing3.eventbrite.com.au

WEBINAR: The Psychology of Social Proof
2023-10-24 12:00 - 13:00
Humans are inherently social creatures—our desire for connection, community, and belonging are hardwired into us on a physiological level. Through a marketing lens, it’s important to understand that this psychological phenomenon influences our purchasing decisions. If we’re weighing up whether to buy a product or service, we naturally want to hear about other people’s experiences—did it meet and exceed their needs? Was it worth the investment? Do they recommend it?

We could harp on all day long about how wonderful our offering is, but this only gets us so far. Enter: social proof. In a marketing context, social proof is evidence that other people have purchased and found value in a product or service offered by a business. And it can take many forms—case studies, testimonials, user generated content, PR and so much more. It’s a powerful (and underrated!) tactic to boost your brand reputation, legitimise your offerings, and demonstrate the value you provide.

In this webinar, Lillie Brown will sit down with Mia Fileman to explore how small businesses and freelancers can harness the power of social proof to supercharge their credibility and stand out in a sea of competition.

Part of our Lunchtime Learning series!

What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.

Who’s the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Mia Fileman is a professional marketer with 21 years of experience as a Brand Manager, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner, Mumbrella and Smart Company, among many others.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.

BOOK NOWhttps://www.crowdcast.io/c/social-proof

WEBINAR: The Ripple Effect of Rest
2023-10-18 18:00 - 19:00
In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act. Rest is a vital practice—for our wellbeing, creativity, and performance—but many of us find it challenging to escape the shackles of urgency culture and allow ourselves to slow down and simply be.

To play the devil’s advocate here, how productive are you when you’re exhausted, overextended, and uninspired? As a freelancer or small business owner, you are uniquely placed to rewrite the harmful paradigms that keep us exhausted and uninspired and craft a new way of working that is holistic, sustainable, and centres your health and wellbeing.

In this conversation-style webinar, Lillie Brown will be joined by facilitator and somatics practitioner Emmie Rae to unpack the habits and beliefs that influence our complicated relationship with rest before exploring the generative nature of rest and how we can build it into our lives and businesses.

And one final thing: rest is not something you need to earn. It’s your birthright.

Part of our Evening Education series!

What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.

Who’s the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Emmie Rae is the founder of The Daily Rest Studio, a Soft Business mentor and an over-enthusiastic writer, forever falling in love with life and holding tight to the belief that it’s not only okay, but essential, to practice living and working gently in a fast paced world.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.

BOOK NOWhttps://www.crowdcast.io/c/-ripple-effect-of-rest

ONLINE: Creative's Guide to Marketing
2023-10-17 10:00 - 12:00
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling.

There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals.

We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more!

Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.

What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice.

Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOWhttps://bit.ly/48CNJJB

NORTH RYDE: Social Media for Creatives
2023-10-05 18:00 - 20:00
IN PARTNERSHIP WITH CITY OF RYDE

Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.

We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more!

What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business.

Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Lachlan’s Line Auditorium – Jarvis Circuit (Entry via Halifax St) North Ryde NSW 2113

BOOK NOW:www.ryde.nsw.gov.au/Events/Listing/Eventbrite/Pro-Skills-Workshop-Social-Media-for-Creatives

ONLINE: Wellbeing for Creative Business
2023-09-28 15:00 - 17:00
Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain a relative balance between flourishing and falling, particularly when artistic output is built with emotion? WELLBEING FOR CREATIVE BUSINESS explores ways that creative professionals can purposely bring well-being practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term.

This online workshop focuses on the following topics:

+ The physical, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world, including managing blocks.

What do I get? All participants of this workshop also receive:

+ Lifetime access to a dedicated BEING WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal for: Hobbyists, creative freelancers, established practitioners, arts organisations.

Who is presenting?Bali Padda is a freelance creative working in theatre and screen as a producer, director, and actor. He was Industry Development Executive at Screen Australia, overseeing funding for business support and professional development. He’s spent the past decade consulting for the arts industries on creative projects, industry and business strategy, diversity, equity and inclusion and talent/artist development, championing the authentic voice of historically excluded communities.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOWhttps://bit.ly/3r9Llsr

WEBINAR: Redefining Success
2023-09-20 18:00 - 19:00
The traditional model of success looks something like this: get that job. Get that salary. Buy that house. Go on that holiday. Make that amount of money. We’re stuck on the hamster wheel of constantly chasing more, to the detriment of our wellbeing and creativity. But what does success mean to you? By redefining our version of success, we can shape businesses and lives that are aligned with our dreams and goals, rather than adopting dominant societal narratives of what success ‘should’ look like.

Part of our Evening Education series!

What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.

Who’s the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Alison Rice is a multiple award-winning publisher and leader. She started her career at The Walkley Foundation for Excellence in Journalism before going on to lead and launch various U.S. media brands into the Australian market. Today, Alison hosts the acclaimed Offline, The Podcast and through her work as conscious career and business coach, helps people to align to a professional reality that feels more supportive and true.

An ICF-credentialed Professional Coach with executive post-graduate studies in coaching and leadership, Elana Robertson is also an experienced strategic consultant, facilitator and trainer with a corporate and entrepreneur background spanning 25 years. (Oh, and sprinkle in trained yoga teacher with a passion for powerful restorative practices.) Internationally awarded and recognised for her drive to positively disrupt the status quo, Elana created foundher to connect ambitious leaders to their best version of self and from that foundation enable them to catalyse the long-term, powerful changes they seek in their being, business, and world.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.

BOOK NOWhttps://www.crowdcast.io/c/redefining-success

ROSEBUD: Understanding Branding for Creatives
2023-09-20 17:30 - 19:30
IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE

Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Creative freelancers, established practitioners, arts organisations.

Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Rosebud Council Chambers – 90 Besgrove St Rosebud, VIC 3939

BOOK NOWhttps://creatorsnetworkmarketing2.eventbrite.com.au

PENRITH: Pricing for Creatives
2023-09-13 17:30 - 19:30
IN PARTNERSHIP WITH PENRITH CITY COUNCIL

Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.

Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more.

What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Creative freelancers, established practitioners, arts organisations.

Who is presenting? Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business? We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Venue: Borland Lounge, Joan Sutherland Performing Arts Centre, 597 High St, Penrith NSW 2750

This workshop is funded by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW:https://bit.ly/479Qkdc

WEBINAR: Can A.I. and Artists Be Friends?
2023-09-13 12:00 - 13:00
AI is everywhere, causing strikes and changing lives while being debated all over the news. We creatives are torn between using AI on a regular basis (whether we know it or not) and staving off its terrible influences over our artistic expression and ownership. So, can we be friends with this new technology? Is it friend or foe, helper or hindrance, or just the way of the future?

In this webinar our Doyenne Monica chats to Rita Arrigo, Strategic Engagement Manager at CSIRO National AI Centre, about how we can use AI to help us in our work, the ethical considerations of these technologies, and how we can prepare the inevitable disruptions and innovations that are coming our way.

Part of our Lunchtime Learning series!

What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.

Who’s the host? Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

Rita is Strategic Engagement Manager at CSIRO National AI Centre, focused on building a Responsible AI Network RAIN a world first cross-ecosystem collaboration aimed at establishing and sharing the best practice of responsible AI in the commercial sector. Her work includes engaging developing the program for RAIN and engaging partners to amplify positive AI adoption and innovation that benefits Australia’s business and community. This is through AI skills enablement to supporting the uplift of responsible AI Practice for the ecosystem. An accomplished speaker who has gained recognition as an expert in AI, innovation, and digital technology, Rita has a unique perspective on the intersection of technology and society. She is also an esteemed judge of the Women in AI Awards and looks forward to continuing her contributions to this important initiative.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.

BOOK NOWhttps://www.crowdcast.io/c/ai-and-artists-friends

WEBINAR: Picture Perfect
2023-08-29 12:00 - 13:00
Photography is a crucial part of effectively marketing your products. Learning how to take great photos of your creative work can be challenging—but the good news is, it’s learnable!

In this webinar, we’ll sit down with the fabulous Rachel Kimberley and get the lowdown on what it takes to shoot beautiful, captivating imagery of your work. Yes, even with your smartphone! You’ll learn about lighting, angles, props, basic editing techniques, and we’ll share a bunch of resources to help you on your way.

What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.

Who’s the host? Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Rachel Kimberley is a stylist, photographer, stop motion animator and educator based in Brisbane, Australia. Starting out as a filmmaker, she has worked for documentaries, not for profits, events and portrait clients before finding her passion for commercial and product photography. She now works with magazines, business owners and artisan makers all around the world to create beautiful, modern imagery that tells a story . Alongside her creative endeavours, Rachel is dedicated to empowering small business owners, sharing her expertise through online courses and webinars, enabling them to create their own stunning product images.

What’s Creative Plus Business?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.

BOOK NOWhttps://www.crowdcast.io/e/webinar-picture-perfect
