Creative Plus Business

Creative Brimbank: Pricing for Creatives
2026-09-07 10:00 - 12:00 (Australia/Sydney)
This is a CREATIVE PLUS BUSINESS event as part of INfuse, made possible by Creative Brimbank.

What should I charge? This question plagues creative practitioners and arts no matter what industry. There are answers, but they are fascinating and complicated.

Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing For Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding the marketplace what to charge for creative products and services.

‘What’s Worth’ is vital for any creative struggling to understand the value of their own work, and how to share that value with others. It’s a fun and relaxed workshop that explores a variety of practical options for pricing, specifically designed for artists, makers and creatives.

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With a specific focus on the arts and creative industries, this workshop covers:

+ The beginnings of the process and working out how much everything costs. + Working out the unit cost measurement, and its place in the costing process. + The value of time, and how to measure effectively.+ Choosing the right pricing method for your products and services. + Understanding how to evaluate the marketplace with the right kind of research. + The Psychology of Pricing, and how it impacts on what you can charge for your work.

‘What’s it Worth’ is a collaborative workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships.

What do I get?Participants will receive a curated selection of resources to help them get the most out of the workshop, including:

+ Budget templates and a handy product and service calculator.+ Worksheets on all of the workshop activities to use during the workshop (and after).+ Project & Work Planners+ LOTS MORE

Plus you’ll also get…+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.+ Access to additional free webinars to supplement the material covered in the workshop.+ Information on how to access further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

Who is presenting?Monica Davidson – Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about small business skills, financial literacy and marketing.

What is CREATIVE PLUS BUSINESS?We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

What is INfuse?Creative Brimbank’s INfuse program connects the creative community in the Brimbank City Council area through workshops, artist talks and presentations, providing training and inspiration for artists.Accessibility: if you have any queries or access requirements, please email hello@creativeplusbusiness.com

Location: This workshop will be delivered online via Zoom. A link and instructions will be sent prior to the event.

Cost: $10 with options for those experiencing financial hardship.

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