Events for March 23, 2023

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers […]

IN PARTNERSHIP WITH ARTS OUT WEST A business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a document to make bank managers and funding bodies happy. A useful plan can make the difference between creative business success and heading back to the drawing board. This workshop reframes the planning process specifically for creative practitioners, and helps participants create a business and/or strategic plan that will actually help them progress and grow their creative profession. Participants will dig into the deeper issues of:+ The planning process in general, and making it useful both internally and externally;+ Choosing the right template, and adding an Action Plan;+ The four main sections: admin, finances, marketing and goals;+ The Personal/Private and Professional Plans. Resources and templates will also be provided for a variety of both business and strategic plans, including the preferred options for the Australia Council and other kinds of financing. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement […]

LET’S GET READY TO RUMBLE! Curious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  You will learn all the following, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs, structures, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. What do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Rhiannon Hopley is an award-winning photographer, designer, multidisciplinary artist, and curator. She is an Artistic Associate, and Digital Initiatives Lead for the global arts initiative, Micro Galleries and founder and director […]