HATE SELLING? TRY STRATEGY INSTEAD. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable - understanding the strategy behind the sales […]
PRESENTED IN PARTNERSHIP WITH CENTRAL COAST COUNCIL The starving artist is a pervasive idea, and in reality many creative people struggle in self-employment because money is a constant battle. This isn’t always just due to lack of funds. Creative practitioners sometimes need the basics of business money and financial literacy explained in a way that […]
“BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL” Benjamin Franklin summed it up best in the quote above. A business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a conciliation for bank managers and funding bodies. A useful plan can make the […]
DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
DOES THE PROSPECT OF NETWORKING MAKE YOU SHUDDER? I Hate Networking is a surprisingly fun event designed to encourage creative people to get to know each other while acknowledging the horror of networking and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking […]
WE KNOW WE NEED ONE – BUT WHERE TO START? A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Talking About.. Your Website is a practical and […]
DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. What’s It […]
FREELANCING IS TRICKY – AND INEVITABLE Freelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Five Tips for Freelance Creatives is a fast, funny and practical presentation specifically […]
PRESENTED IN PARTNERSHIP WITH CENTRAL COAST COUNCIL Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable - understanding the strategy behind […]
DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
PRESENTED IN PARTNERSHIP WITH CENTRAL COAST COUNCIL In collaboration with the Arts Law Centre of Australia, this workshop introduces the main legal concepts that creatives need to be aware of – copyright, contracts, moral rights and confidentiality. We’ll also share more details about where to go for help, and what resources are available to empower creatives […]