Word of Mouth is a MYTH. Word of Mouth is so often cited as the main 'marketing' activity that creatives undertake. However, relying on other people to manage your marketing is dangerous, and not usually so simple as referral = work. How do you know what is being said - and by whom? This FREE webinar will […]
“BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL” Benjamin Franklin summed it up best in the quote above. A business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a conciliation for bank managers and funding bodies. A useful plan can make the […]
If you reside in NSW, please follow the steps below:Step One: register for this workshop through Business Connect.Step Two: Creative Plus Business will send you an email prior to the workshop with a password.Step Three: enter the password on this registration page and voila, you're in!If you reside outside of NSW and wish to attend this workshop, […]
HATE SELLING? TRY STRATEGY INSTEAD. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable - understanding the strategy behind the sales. Our seven steps to marketing […]