WE KNOW WE NEED ONE – BUT WHERE TO START? A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Talking About.. Your Website is a practical and […]
IN PARTNERSHIP WITH SOUTHERN TABLELANDS ARTS Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the […]
IN PARTNERSHIP WITH SOUTHERN TABLELANDS ARTS Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain a relative balance between flourishing and falling, particularly when artistic output is built with emotion? WELLBEING FOR CREATIVE BUSINESS explores ways that creative professionals can purposely bring well-being practice into their everyday lives. Led by a creative industries […]
IN PARTNERSHIP WITH ARTS NORTHERN RIVERS Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is […]
UNDERSTAND THOSE DOLLAR DOLLAR BILLS, Y’ALL Understanding how to manage the flow of money in and out of a creative business is always a challenge – and in a pandemic, even more so. The roller coaster of income and expenses, the ‘famine and the feast’, can be managed – but only with some expert advice […]
HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make […]
HOW TO MAKE THE TIME FOR EVERYTHING? This workshop answers the age-old question – how are we supposed to find the time to run a creative career, pursue our arts-based practice, and have a life as well? This fun and informal workshop discusses practical strategies to help you keep all the juggling balls in the […]
Creative businesses have unique staffing requirements. They need talented and loyal people, as well as the nimble necessity of scaling up and down depending on the number of projects on the slate. The usual staffing system is a complicated combination of freelancers, interns, casuals and friends – and an absence of workable and practical HR […]
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact […]
First impressions matter, and your website is often the first point of contact people have with your business. Many people erroneously set up their websites like a gallery, a passive testament to their creative work. Applying a strategic lens to the design and functionality of your website is the key to creating a high-performing website […]
DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
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