IN PARTNERSHIP WITH CITY OF RYDE Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact […]
In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act. Rest is a vital practice—for our wellbeing, creativity, and performance—but many of us find it challenging to escape the […]
Humans are inherently social creatures—our desire for connection, community, and belonging are hardwired into us on a physiological level. Through a marketing lens, it's important to understand that this psychological phenomenon influences our purchasing decisions. If we're weighing up whether to buy a product or service, we naturally want to hear about other people's experiences—did […]
IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make […]
Government funding, grants, awards and procurement are often held up as the holy grail of a successful arts business, but this revenue stream also takes hard work and patience. After all, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing, winning, and acquitting any kind of funding, as well […]
IN PARTNERSHIP WITH ACE PARRAMATTA Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive […]
In today's business landscape, managing client relationships has never been more important. Small businesses often rely on repeat business, referrals, and word-of-mouth marketing, all of which hinge on maintaining strong, positive connections with clients. If you want learn how to maintain a strong relationship with customers, or how to navigate your relationship with a particularly […]
I DON'T KNOW ABOUT YOU, BUT I'M FEELING 20... 24... It's that time of the year again! 2023 was an interesting ride — we certainly cannot deny that it was a year — and we want you to take a moment to pause, breathe, and reflect on the last twelve months. Grab a cup of […]
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