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ONLINE: Cashflow for Creatives

Making a living from your craft means learning, understanding and embracing the flow of money in and out of your practice. Financial literacy and concepts like ‘cashflow’ are necessities for creative practitioners and arts workers who want to take their passion to a professional level. Cashflow for Creatives is a short online workshop designed by creative practitioners to help other artists understand and embrace the rollercoaster of income and expenses that comes with working in the arts. It’s a safe space where every question is welcome, and the mysteries of money will become a little clearer. Participants will learn all the following, with a focus on arts practice and creative industries: + The Famine and the Feast – weathering the ups and downs of creative income + The Flow of Money Out – Understanding and making realistic budgets + The Basics of Forecasting, and how to develop a ‘crystal ball’ for income + The Flow of Money In – Understanding income and how to create regularity + Practical steps to getting financially organised + More resources and places to go for help Cashflow for Creatives is a relaxed and interactive online workshop that guides participants with practical tools and steps […]

WEBINAR: Care Based Practice

What is Care Based Practice? And why is it important? In this timely webinar, artist and expert Charley Allanah from House of Sand discusses the fundamentals of Care Based Practice, and how 'Care Based’ differs from and intersect with ideas like Trauma Informed Practice, Cultural Safety, Diversity, Equity, Access & Inclusion (DEAI). Charley will also discuss the concept with Ben Steel, the founder and company director of Screen Well, a peak body dedicated to promoting and improving mental health outcomes for the Australian screen industry. The pair will also work through whether or not Care Based Practice the right model for you, and share some practical techniques for a somewhat care based model for creatives, teams, clients and audiences. Part of our Lunchtime Learning series! What’s Included? A 60-minute panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up? Creative industries professionals and business people from start-up to established. We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Charley Allanah is a multifaceted theatre and performance maker and Co-Artistic Director of House of Sand. Charley has created […]

ONLINE: Creative’s Guide to Websites

Creatives, arts organisations and small businesses all need a website, but where to begin when there are so many tech and design hurdles to navigate? A website is an essential part of any marketing strategy, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services, a marketing tool to share stories and case studies, and an educational platform to help clients and customers understand everything they need to know about your craft, your purpose and the offerings you have that meet their wants and needs. Creative’s Guide to Websites is a practical online workshop for beginners that examines best practice for creatives to present their websites, with examples and helpful resources for DIY design. With a specific focus on the arts and creative industries, this workshop will cover: + Starting with the Why – Outlining the goals for your website and why they matter. + The importance of planning, making a Site Map and organising the content. + Designing a website that focuses on proactive sales as well as a passive portfolio. + Do It Yourself or Hire a Designer? The […]

PENRITH: Networking Tips for Creatives

IN PARTNERSHIP WITH PENRITH CITY COUNCIL Networking Tips for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session and practice your skills in the second half. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Networking Tips for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility […]

MARRICKVILLE: Funding Fundamentals

IN PARTNERSHIP WITH INNER WEST COUNCIL. Funding and grants are often held up as the holy grail of a successful arts career, but there is no such thing as ‘free’ money. Accessing government and philanthropic funding requires a great deal of work, from preparation to writing applications to delivery and successful acquittal. Funding also means ongoing research and groundwork to be ready for any applications, as well as maintaining the resolve to keep trying after an unsuccessful attempt. This FREE webinar will explore:+ the different kinds of funding available;+ creating a grant folder (and being ready for opportunities);+ researching funding and considering applications;+ writing the proposal – and avoiding the common errors;+ creating a grant calendar;+ the acquittal process – and how to recover from setbacks;+ five ways to FAIL at grants. What’s Included?A two hour webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who’s the Host?Cat […]

ONLINE: Time Management for Creatives

Creative practitioners and arts professionals juggle an array of tasks and projects, not to mention their personal priorities as well. How on earth to make time for it all? Most creatives are pushed to the limit when it comes to time management. Many are juggling work, freelancing gigs, passion projects, admin and marketing demands, as well as the other challenges that might come from parenting, caring responsibilities and other personal factors. There are solutions to these vexing issues, but there’s no one-size-fits-all answer. The added complexities of neurodiversity and creative thinking mean that more than one tactic might help. 'Time Management for Creatives' is a fun and relaxed online workshop that explores a variety of practical options for time management, specifically designed for a range of learning needs. With a specific focus on the arts and creative industries, you will learn: + The different approaches and individual definitions of what ‘time management’ means. + The importance of breaking down what ‘time success’ and priorities mean for you. + The difference between deadlines and goals, and how to make that work in your favour. + Challenges to better time keeping, including all the different methods of procrastination. + Apps and processes […]

ONLINE: How to Start a Creative Business

Curious about turning your creative practice into a fully-fledged small business? Loving your artistic hobby, and wondering if you have the chops for freelancing? This fun and friendly online workshop will cover all the essentials you need to get the basics of creative business right, and avoid some of the most common pitfalls that artists can experience when entering the world of self-employment and freelancing. 'How to Start a Creative Business' was designed by creative practitioners for absolute beginners, and it’s a friendly safe space where every question is a good question, and the mysteries of business will become a little clearer. You will learn all the following, with a special focus on arts practice and creative industries: + Setting goals and making a plan for your start-up journey + The Basics of Business including ABNs, structures, business names and licences + The legal steps to registering your Business + Getting ready for managing the money + Preparing for marketing and promotion + Where to go for more help 'How to Start a Creative Business' is your passport to a world where you can be creative, make money from your craft, and love your work! What do I get? All […]

WOLLONGONG: Creative’s Guide to Marketing

In partnership with MerrigongX. Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. Participants will learn all the following, with a focus on arts practice and creative industries: + Re-imagining traditional marketing in a way that makes sense for creativity and the arts. + Getting the foundational elements of “YOU” marketing right, without the terror of a deadline. + Understating the breadth of our ‘customers’, from clients to funding bodies to audience. + Knowing and learning from our peers, and from word-of-mouth. + Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. More resources and templates will also be provided […]

ONLINE: Creative’s Guide to Selling Online

You’ve poured your passion into your craft, art or products, and the time has come to share with the world. What are the basics to building an online business? Selling online and using e-commerce can be overwhelming at first, especially for creatives – but where to begin? Creative’s Guide to Selling Online is a beginner's course ideal for any creatives with little or no experience, who have products or services ready to sell, and no idea how to get their online sales set up. The webinar covers the easiest path to digital commerce, and the best ways to untangle the mess of legal jargon, platform choices, and marketing mysteries. With a focus on people selling in the arts and creative industries, you will learn: + Understanding the process of selling online, including the pros and cons to watch for. + Preparing for the basics of an online business – registration, banking, accounting, stock management, legal requirements, consumer regulations and more. + Understanding eCommerce model and choosing the best one for your business. + Dropshipping and the elements of using external parties to help with sales and productions. + The Customer Journey, and how to craft an experience to remember (including […]

ONLINE: People Skills —Creative’s Guide to Recruitment

Even a small creative business will need to hire people eventually. Freelancers, casual employees, even more permanent staff – but where even to begin? Creative businesses and arts organisations have unique staffing requirements. They need talented and loyal people, as well as the nimble necessity of scaling up and down depending on the number of projects on the slate. A typical staffing system is a complicated combination of freelancers, interns, casuals and friends – and an absence of workable and practical HR policies and processes. People – Skills is a workshop that discusses a better way of finding, attracting and retaining clever people suitable for your ever-changing needs. You will learn the practical and professional elements of: + How to write a useful position description, and all the different ways it will be used. + Using external recruitment companies and maintaining a ‘Freelance Book’. + Using interns, work experience people and other volunteers legally and fairly. + Marketing the role and using processes to help with selection. + Conducting meaningful interviews with potential candidates. + Being the Best Boss and the Performance Review Process. + Understanding superannuation, fair work policies and more from the employers’ point of view. This workshop […]

CESSNOCK: Creative’s Guide to Marketing

In partnership with WildLearning. Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. Participants will learn all the following, with a focus on arts practice and creative industries: + Re-imagining traditional marketing in a way that makes sense for creativity and the arts. + Getting the foundational elements of “YOU” marketing right, without the terror of a deadline. + Understating the breadth of our ‘customers’, from clients to funding bodies to audience. + Knowing and learning from our peers, and from word-of-mouth. + Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. More resources and templates will also be provided […]

WOLLONGONG: Networking Tips for Creatives

In partnership with MerrigongX. Networking, meeting new people, developing relationships –all terrifying stuff. Entering the world of networking without a plan or strategy – even scarier! Networking is a necessity in the creative industries, but many practitioners consider it to be the stuff of nightmares. 'Networking tips for Creatives' is an entertaining hybrid between traditional workshop and social event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. The first half is dedicated to learning the most effective strategy for effective networking, including preparation and follow up. The second half is a practical opportunity to rehearse some of these tips in a safe and friendly environment, while embracing the discomfort of the whole process and having a laugh. Key learning outcomes: + Preparing for the event, and getting the basics right – introductions, branding, and cards. + Preparing your conversation in advance, and learning how to read the room. + Tips and tricks for dealing with difficult people. + How to make the networking event a success. + The all-important (and often-ignored) follow-up process. This is a practical workshop and participants will have the opportunity […]

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