THERE ARE SOME (PRETTY FABULOUS) DIRTY WORDS OUT THERE, BUT MONEY IS NOT ONE OF THEM The starving artist is a pervasive idea, and in reality many creative people struggle in self-employment because money is a constant battle. This isn’t always just due to lack of funds. Creative practitioners sometimes need the basics of business […]
As humans, we are hungry for connection and historically, this has come in the form of storytelling. Social Media provides a new and interesting way to share stories that are both a surefire way to humanise your brand and create deeper connections with your customers and clients. In this free webinar, we'll explore the different […]
Loads of arts and creative not-for-profit organisations are volunteer run and led, especially in the regions. This webinar is a practical panel discussion and a real-world look at a few volunteer NFPs and how they have grown in terms of funding, diversification of income, and management. We'll discuss the nitty gritty of how to: + […]
HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make […]
LINKEDIN IS NOT FOR CREATIVES… Actually, that’s where you’re wrong. LinkedIn is a fantastic tool for creatives but it does take a little bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this interactive online workshop, creative practitioners can learn as a group about […]
CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. What’s It […]
HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives […]
PRESENTING YOUR IDEAS, CONVINCING YOUR AUDIENCE Pitching is a necessary part of professional creative practice, whether it’s discussing an idea for a work, talking to funding bodies about a project, or participating in a competitive pitch process or competition. It’s fraught with legal and marketing challenges, and needs to be approached in a thoughtful and […]
DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with […]
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