HATE SELLING? TRY STRATEGY INSTEAD. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to […]

PRESENTED IN PARTNERSHIP WITH CENTRAL COAST COUNCIL The starving artist is a pervasive idea, and in reality many creative people struggle in self-employment because money is a constant battle. This […]

“BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL” Benjamin Franklin summed it up best in the quote above. A business or strategic plan is a summary and evaluation of […]

DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly […]

DOES THE PROSPECT OF NETWORKING MAKE YOU SHUDDER? I Hate Networking is a surprisingly fun event designed to encourage creative people to get to know each other while acknowledging the […]

WE KNOW WE NEED ONE – BUT WHERE TO START? A website is so much more than a passive online portfolio display. It can be a centralised place to showcase […]

DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly […]

CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth is a practical […]

FREELANCING IS TRICKY – AND INEVITABLE Freelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not […]

PRESENTED IN PARTNERSHIP WITH CENTRAL COAST COUNCIL Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives […]

DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly […]

PRESENTED IN PARTNERSHIP WITH CENTRAL COAST COUNCIL In collaboration with the Arts Law Centre of Australia, this workshop introduces the main legal concepts that creatives need to be aware of – […]