In 2021, LinkedIn announced that a staggering 756 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of Creative Plus Business) and Stephen Byrne (friend of C+B* and Staffing Manager at Dolby Australia) both think LinkedIn is incredibly powerful if used in the right way and can benefit anybody who wants to showcase their work, regardless of profession. The unique aspect of LinkedIn in the social media flurry is that it’s used exclusively for business, which means your skills and experience will always be interpreted in this professional realm. And, as Steve says, “Nobody is going to send you cat videos on LinkedIn”. ...
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