By Lillie Brown Marketing is just as powerful when it’s driven in reverse. Anti-marketing is a guerrilla marketing approach underpinned by principles of reverse psychology that deliberately goes against the grain. It subverts traditional marketing strategies that employ positive selling tactics and tired narratives about why your offering outshines your competitors. It may seem counterintuitive, but anti-marketing is a breath of fresh air in an increasingly oversaturated advertising and marketing landscape. With hundreds of marketing messages vying for our attention each day, it’s clear that our attention is a precious commodity. Advertising has a long history of persuasion and...
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