FEATURED ARTICLE
Creating Client Characters
By Monica Davidson Back in the days when I was still running my production company TwoShotMedia, I had a client called Margaret. She was in her mid-fifties, female, and a middle-manager in her not-for-profit organisation. She had people below her in the pecking order, and people above — people that she was responsible for and accountable to. She was a lifelong public servant, dedicated to the charity she worked for, and hoping that by hiring my company I would use my creativity and professionalism to create a series of screen content that she could be proud of, and that would service the needs of her stakeholders. In terms of her personal life, she was also married, with two grown...
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