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Green Grass Thinking
by Monica Davidson When we’re discussing strategic work with creative clients, someone always wants to know if we’ll incorporate any ‘blue sky thinking’ activities into our planning workshops. No. No, we won’t. Blue sky thinking is a luxury only fit for organisations with bottomless budgets, energetic teams and endless runway. For arts businesses, cultural not-for-profits, and independent creative enterprises, unconstrained brainstorming usually leads to giant impractical ideas that get everyone excited in the moment, but then sit in a server folder collecting digital dust. When cash is tight and operational burnout is real, you don’t need high-altitude blue skies. You need...
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