Business Basics

Crisis Marketing

Crisis Marketing

It may seem counter-intuitive, but maintaining your marketing activities as a creative practitioner is more important than ever during our current crisis.  We’ve been helping our clients navigate...

How to Make a Map

How to Make a Map

I love travelling. I love everything about it, but a particularly delicious part is that magical moment when I decide where I want to go. As soon as the destination presents itself, whether for work...

How To Sack a Client

How To Sack a Client

I spend a great deal of time with creative people, helping them to build their businesses and overcome the challenges of combining creativity and commerce. I truly do love what I do, but I do not...

F*ck Luck

F*ck Luck

My daughter is a talented writer. She’s been writing obsessively since she was small, and at the age of 14 some of her satirical writing was published by the State Library of Victoria. She was so...

The Fear of Advice

The Fear of Advice

Our doyenne Monica started Creative Plus Business and her previous business Freelance Success to help creatives develop their business skills. Here she shares why that process is so hard to embark...

How NOT to S.W.O.T

How NOT to S.W.O.T

  We highly recommend conducting the S.W.O.T analysis around here, as considering your strengths, weaknesses, opportunities and threats is a great planning tool. We also like the imaginative...

Goals by the Dozen

Goals by the Dozen

Like many people, I’ve taken the New Year as an opportunity to come up with a few personal resolutions and business goals that I want to achieve in 2018. I’m keen to make some differences, overcome...

The Getting of Wisdom

The Getting of Wisdom

If it wasn’t for unpaid work experience and interning when I was younger, I don’t think I would have progressed as far as I did in my chosen professions. I wrote words without pay, on the promise of...

What Clients Want

What Clients Want

I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who...

The Business Plan is Dead

The Business Plan is Dead

I have been writing and talking about business plans to creative people for a very long time, but recently (with the help of Linda Hailey), I’ve come to understand that the traditional business plan...

Quitting Time

Quitting Time

It’s December, a time to look back over the achievements and mistakes of the last twelve months, and vow to make it all different or better or less sucky next year. It’s a time to reflect on the...

Copyright or Wrong?

Copyright or Wrong?

  Copyright or Wrong? You work it out with this short introduction to the rules, by Sharon Givoni*. Content on the internet is not ‘public domain’ and intellectual property rights exist in the...