By Lillie Brown Marketing is just as powerful when it’s driven in reverse. Anti-marketing is a guerrilla marketing approach underpinned by principles of reverse psychology that deliberately goes...
Marketing
Master Your Marketing
By Lillie Brown It’s no secret that marketing can be overwhelming and, in our experience, most creative folks we work with would prefer to spend time creating rather than promoting. We get it. Over...
Networking Tips for the Rusty
By Monica Davidson Now that things are going ‘back to normal’ and we’re getting used to living with COVID, events and workshops are happening again. People are slowly going back to gatherings,...
You, The Expert
By Monica Davidson Smart creative people have lots of options when it comes to marketing themselves and finding ways of making money, but using expert strategy is a neat way of combining both....
Creating Client Characters
By Monica Davidson Back in the days when I was still running my production company TwoShotMedia, I had a client called Margaret. She was in her mid-fifties, female, and a middle-manager in her...
LinkedIn for Creatives
By Monica Davidson In 2021, LinkedIn announced that a staggering 756 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of...
The Power of a Values-Based Branding Strategy
By Lillie Brown Branding is undoubtedly one of the greatest assets your creative business has. Your distinctive look and feel encapsulates the essence of what you do, elevates your product or...
The Art of Coffee
Coffee certainly has the power to help me dress, drive and think in the mornings, or kick on for a big night (how things have changed), but coffee is also an incredibly powerful marketing tool. A...
Crisis Marketing
It may seem counter-intuitive, but maintaining your marketing activities as a creative practitioner is more important than ever during our current crisis. We’ve been helping our clients navigate...
I Will Survive!
This article is based on our recent free webinar I Will Survive, which is still available as a recording. You can access the webinar, as well as more resources and links, any time you like until...
Multi-Hat Marketing
Wearing multiple professional ‘hats’ is the way that most creatives survive in self-employment. It’s the ‘slashie’ phenomenon – actor / model / writer / director / designer… the more ‘hats’...