Marketing

You, The Expert

You, The Expert

By Monica Davidson Smart creative people have lots of options when it comes to marketing themselves and finding ways of making money, but using expert strategy is a neat way of combining both....

LinkedIn for Creatives

LinkedIn for Creatives

By Monica Davidson In 2021, LinkedIn announced that a staggering 756 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of...

The Art of Coffee

The Art of Coffee

Coffee certainly has the power to help me dress, drive and think in the mornings, or kick on for a big night (how things have changed), but coffee is also an incredibly powerful marketing tool. A...

Crisis Marketing

Crisis Marketing

It may seem counter-intuitive, but maintaining your marketing activities as a creative practitioner is more important than ever during our current crisis.  We’ve been helping our clients navigate...

Multi-Hat Marketing

Multi-Hat Marketing

  Wearing multiple professional ‘hats’ is the way that most creatives survive in self-employment. It’s the ‘slashie’ phenomenon – actor / model / writer / director / designer… the more ‘hats’...