Cultural dancer

NSW Business Connect


Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business – yes, even as a creative practitioner!

Creative Plus Business provides confidential, independent business advice and skills training for creative freelancers, start-ups, and small and medium arts businesses across NSW as part of the NSW Government’s Business Connect program.

You can access free support with one of our creative industries experts to discuss anything to do with your practice and profession, including setting up and running your business, financial literacy, marketing, and more.

To become a part of our Business Connect program:


  1. Head to the Business Connect portal to register;
  2. Select the tab Find An Advisor;
  3. Click on the ‘Select a Topic’ dropdown menu and select ‘Creative/Creative Industry’.
  4. Check out our stellar team of advisors, find one you like and select Find Out More;
  5. Once you have chosen an advisor you like, click the Book Now button.

You’ll then conduct your free sessions with your chosen advisor via Zoom.
(NB: if you use an AUSLAN interpreter, they can easily join us).

All our sessions are confidential.

Got questions?

Head to the NSW Business Connect FAQ.

If you have any questions or need more help registering, simply email



“Already in the first session, Pauline has given me some great advice about the kind of steps I can take in order to take my new project in the right direction and how to focus on opportunities which could potentially generate an income stream.”

Saskia Kremer,

Saskia Kremer Art


“Many creatives like myself are so immersed in our craft, we don’t have the tools needed to run a profitable business. Creative Plus Business has been absolutely wonderful in giving me those tools. The wealth of knowledge and direction has inspired me to create the dreams I’ve always had. Thank you so much Robyn.”

Mary-Anne Cartwright,

Chadbrook Productions


“The session exceeded my expectations. Kelly was really able to listen and explore what would work for me and my business. As a creative entrepreneur with many varying professions, Kelly was able to help me think about organising my business ideas in ways that capitalise on my strengths and talents, and set things up with a steady foundation.”

Brianna Peterson,

Mrs Peterson Pottery


“This was a fantastic program, and I have recommended it to many people in similar positions. It has helped me get on my feet as a freelancer in the arts and entertainment industry. Even through the COVID crisis, I feel like I am prepared enough to endure the massive hit to the industry.”

Indigo-Rose Redding,

Visual Artist