Made in Mac – Creative’s Guide to Business, Marketing and Funding

A CREATIVE PLUS BUSINESS event in partnership with Lake Macquarie City Council Made in Mac event series.

Are you a creative who wants to build a thriving career but finds the “business” side of things—like marketing your work or securing vital funding —a bit daunting?

You’re not alone. Many artists and creative professionals prefer to focus on their craft, but navigating these essential areas is key to building a sustainable and successful practice.

This comprehensive workshop is designed specifically for you! We believe that truly successful creatives understand how to strategically present their work, secure necessary resources, and build lasting connections within the industry. By demystifying these crucial elements, we’ll help you gain confidence and control over your creative future.

BOOK HERE (via Eventbrite)

What You’ll Learn:

Smart Marketing & Storytelling:
+ Getting the foundational elements of “YOU” marketing right
+ Craft compelling bios, artist statements, CVs, and resumes
+ Understand who your audience is and how to reach them

Funding & Financial Success:
+ Navigate different funding types (grants, procurement, etc.)
+ Write winning applications and manage budgets
+ Understand the acquittal process and avoid common funding pitfalls

Understanding Auspicing:
+ Discover how auspicing can help you access funding and support

What do I get?  All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links
+ A marketing plan template and action plan template to assist with future marketing
+ Access to additional free webinars to supplement the material covered in the workshop
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help

Who is presenting?
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What’s CREATIVE PLUS BUSINESS?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Accessibility: if you have any queries or access requirements, please email: education@creativeplusbusiness.com

Venue: Windale Hub, bilyabayi, 20 Lake Street Windale, NSW 2306

BOOK HERE (via Eventbrite)