Made in Mac – Marketing Mastery for Creatives

A CREATIVE PLUS BUSINESS event in partnership with Lake Macquarie City Council Made in Mac event series.

Personal and professional branding is an essential marketing tool for creative practitioners, but understanding and creating branding can be a challenge.

Branding can be a tricky concept to comprehend, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages, a compelling personal and professional brand can help a creative practitioner, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience, clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

BOOK HERE (via Eventbrite)

With a specific focus on the arts and creative industries, this workshop covers:
+ The definitions of branding, and how it applies to people working in the creative industry.
+ How to understand branding as it applies on a personal and professional level.
+ Your Core Values, how to define them as they make all the difference.
+ Discussion of your Personal Brand, and how it applies to creative practitioners.
+ An introduction to Colour Theory and why it helps to communicate your brand.
+ Extending from the personal into a Business, Organisational and/or Creative Brand.
+ ‘Brand Pillars’, the practical steps to help participants bring their branding A-Game

Marketing Mastery: Creative’s Guide to Branding is a collaborative workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships

What do I get?  All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links
+ A marketing plan template and action plan template to assist with future marketing
+ Access to additional free webinars to supplement the material covered in the workshop
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help

Who is presenting?
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What’s CREATIVE PLUS BUSINESS?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Accessibility: if you have any queries or access requirements, please email: education@creativeplusbusiness.com

Venue: MAC (Musuem of Art and Culture Lake Macquarie), 1A First Street Booragul, NSW 2284

BOOK HERE (via Eventbrite)