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ONLINE (NSW): Creative’s Guide to Marketing

October 29 @ 12:00 pm – 2:00 pm

A group of four people are gathered around a laptop, smiling and laughing while working together. They are seated at a table in a well-lit room with shelves full of books and binders in the background. Two of the people are wearing baseball caps, and one person has a beard. In the bottom right corner, there is a logo with the text "Service NSW Business Connect Approved Provider" along with the NSW Government logo.

Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?

Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘Creative’s Guide to Marketing’ online workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.

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Participants will learn all the following, with a focus on arts practice and creative industries:

+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
+ Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
+ Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
+ Knowing and learning from our peers, and from word-of-mouth.
+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.

More resources and templates will also be provided to help create a marketing action plan.
This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.

What do I get?
All participants of this online workshop also receive:

+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links,
+ A Marketing Plan Template and Action Plan Template to assist with future marketing,
+ Access to additional free webinars to supplement the material covered in the workshop,
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

What’s CREATIVE PLUS BUSINESS?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Who is presenting?
Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Accessibility: if you have any access requirements, please email fiona@creativeplusbusiness.com.

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. 

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What is Service NSW Business Connect? 
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Creative Plus Business is an approved independent provider for Service NSW Business Connect.