SUNSHINE COAST: Marketing for Creatives

Facilitated by CREATIVE PLUS BUSINESS as part of Sunshine Coast Council’s MadeSC Professional Development Program.

Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. 

‘Marketing for Creatives’ is a FREE, fun, practical and collaborative event focused on a simple six-step marketing approach that has been designed by fellow creative professionals to take the pain out of promotion.

BOOK NOW (via Humanitix)
RSVPs for this in-person workshop are essential. Limited spaces available.

This program is suitable for artists, creatives and aligned organisations or collectives including but not limited to – ceramics, photography, design, dance, performance, music, fashion, film and screen, gaming, painters, illustrators, animation, music, writers, publishers and many more.

Who is presenting?
Monica Davidson Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about small business skills, financial literacy and marketing.

What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

What is MadeSC?
MadeSC is a creative and professional development program that supports independent artists, creative businesses and arts organisations across the Sunshine Coast to develop, create, connect and present. The program is designed to strengthen professional practice and industry connections, support new work and link participants with presentation and career development opportunities. 

VENUE: Light Industry, 2/11 Endeavour Drive, Kunda Park QLD 4556

BOOK NOW (via Humanitix)

For more information or accessibility questions contact creativearts@sunshinecoast.qld.gov.au

Light refreshments will be provided but please ensure you bring lunch!

What’s Light Industry?
The Light Industry Project is a manufacturing and creative industries collaboration being delivered by Feral Arts in the Kunda Park Industrial Precinct on the Sunshine Coast. The project is exploring the role of the arts and creative sector in the economic revitalisation of the manufacturing and light industrial sector in Australia. ‘Marketing for Creatives’ full-day workshop is being presented with support from Light Industry, Kunda Park

MadeSC is supported by the Regional Arts Development Fund, a partnership between the Queensland Government and Sunshine Coast Council to support local arts and culture in regional Queensland.