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TAREE: Creative’s Guide To Marketing
October 30 @ 6:00 pm – 8:00 pm
Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?
Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘Creative’s Guide To Marketing’ FREE online workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.
You will learn the following, with a special focus on arts practice and creative industries:
+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
+ Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
+ Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
+ Knowing and learning from our peers, and from word-of-mouth.
+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.
More resources and templates will also be provided to help create a marketing action plan.
This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.
This is a Creative Plus Business Workshop presented by MidCoast Council, and proudly funded by TLE Electrical in partnership with the Friends of the Manning Regional Art Gallery.
What do I get?
All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.
+ A practical workbook to assist with the interactive elements of the workshops.
+ Access to additional free webinars to supplement the material covered in the workshop.
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!
Who is facilitating?
Monica Davidson – Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about small business skills, financial literacy and marketing.
What is CREATIVE PLUS BUSINESS?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.
Accessibility: if you have any access requirements, please email fiona@creativeplusbusiness.com
VENUE: Manning Entertainment Centre. 33 Manning River Drive Taree, NSW 2430