WEBINAR: Crafting Copy for Creatives

Copywriting is the backbone of marketing and when it’s done well, makes your reader react. It’s how you motivate, encourage, and convince your audience to engage with your business and buy what you have to sell. Crafting good copy requires top-tier writing skills, a lot of research, passion, and a big dose of empathy.

It’s also crucial when it comes to building your brand, establishing your authority, and generating trust. Good copy does a lot to shape the future of your business and position yourself in the market—there’s a lot riding on your words!

With this in mind, we have recruited copywriter-tuned-lawyer Anita Siek of Wordfetti to explore the tenets of good copywriting, the psychology behind words that convert, and how to write effective copy that’s bursting with personality and pizazz. You won’t want to miss this one!

We’ll explore:
+ What copywriting *actually* is and why it’s so important
+ The psychology of persuasive copywriting
+ The role empathy plays in your words and marketing
+ Injecting your copy with your values and personality
+ and so much more!

We’ll share a bunch of resources to help you stay up to date and keep track of changes and you’ll have the opportunity to get your questions answered by our expert presenters.

What’s Included?
A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.

Who should sign up?
Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.

Who’s hosting?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Anita Siek is a lawyer turned brand strategist and copywriter and founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don’t do normal create a dent in their industry through the power of psychology and words. With a big passion for words, language and how the delicate choices of how they can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tool we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action.

Anita’s work has been featured on Forbes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia’s largest insurance group, IAG, Challenge DV (formerly known as Australia’s CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.

What is NSW Business Connect? 
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Zoom. You will receive the Zoom link in your confirmation email from Business Connect.

This webinar is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.

BOOK NOW
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