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PENRITH: Creative’s Guide to Websites

WE KNOW WE NEED ONE – BUT WHERE TO START? A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Creative's Guide to Websites is a practical and comprehensive workshop that examines the best ways for creatives to present their websites, with real-life examples of best practice, and helpful resources for DIY design. Tips that will be shared include:+ Why? Outlining the goals for your website;+ Making a Site Map and organising the content;+ Do It Yourself or Hire a Designer? The pros and cons of each;+ Choosing the best platform for a DIY website;+ Thinking SHOP not GALLERY.Resources and links will be shared throughout the workshop to help guide participants. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Creative's Guide to Websites Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from […]

WEBINAR: Make a Statement

Your CV, resume, bio, and/or artist statement are the basis of your marketing materials, and you'll need at least one (if not ALL) of them when you're applying for jobs, client work, grants, or residencies. But what's the difference between them, and how do you create each one effectively? In this webinar, we'll discuss: + What each type of document is for+ How to choose the right document for the outcome you want+ How to write a compelling and informative bio and artist statement+ What to do when writing is NOT your thing+ Tips and tricks for making your CV and resume stand out from the crowd (and a bit about AI!) Whether you're a recent graduate, a seasoned professional, or somewhere in between, this webinar will help you create better marketing materials and get you that little step closer to your creative business and career goals. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also […]

ONLINE: Creative’s Guide to Branding

HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Creative's Guide to Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist […]

ONLINE: Funding Guidelines for Creatives

Government funding, grants, awards and procurement are often held up as the holy grail of a successful arts business, but this revenue stream also takes hard work and patience. After all, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing, winning, and acquitting any kind of funding, as well as making plans and preparing for your funding future. In this down-to-earth workshop, participants will learn more about: + The different kinds of funding available;+ Creating a Funding Folder and Grant Calendar;+ Researching funding and considering applications;+ Writing the Proposal – and avoiding the common errors;+ The Acquittal Process – and how to recover from setbacks;+ The five main ways to ‘fail’ at funding. Resources, examples and templates will also be provided for a variety of funding applications. This workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. Ideal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates, freelancers and small arts organisations. What do I […]

PENRITH: Networking Tips for Creatives

IN PARTNERSHIP WITH PENRITH CITY COUNCIL Networking Tips for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session and practice your skills in the second half. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Networking Tips for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility […]

PENRITH: Financial Literacy for Creatives

PRESENTED IN PARTNERSHIP WITH PENRITH CITY COUNCIL You can be a professional creative without being a starving artist. Financial literacy may not come naturally, but the secrets of managing money can be learned. Making a living and building a business means understanding how money works, but the financial situation for creatives can be tricky. Navigating the numbers is not always a happy place, emotions can be overpowering, and who ever learned the basics of business money and financial literacy during their arts training? Financial Literacy for Creatives is a surprisingly fun and practical workshop designed specifically by creatives, for creatives, with a range of tips and insights into navigating the realities of financial management in a professional arts practice. Participants will learn all the following, with a focus on professional arts practice:+ Introduction to the ‘Famine and the Feast’, and understanding how to weather the natural ups and downs of creative income.+ Ways to make better financial decisions by using the cost-benefits analysis tool.+ Learning the basics of budgets and cash flow projection to help navigate financial irregularity.+ The essential paperwork, including managing invoices and receipts.+ Practical steps to getting financially organised, including the best cloud accounting tools.+ More resources […]

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