Events for February 16, 2022

Branding is one of the most powerful assets your business has, but gone are the days of impersonal content and messaging. To build an engaged and loyal audience, you must humanise your brand. To put it simply, humanising your brand means being personable and relatable across your marketing messaging and cultivating memorable and meaningful connections with your target audience, rather than going for the hard sell. AKA, acting like a human. At the end of the day, people do business with brands they trust and the simplest way to do this is to communicate with your audience like they're right in front of you.In this conversation-style webinar, Marketing Manager Lillie Brown will be joined by Mia Fileman of Campaign Del Mar to explore ideas and strategies for small businesses and freelancers to humanise their marketing and craft a standout brand personality.What’s Included?A 90-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.  […]