Branding is one of the most powerful assets your business has, but gone are the days of impersonal content and messaging. To build an engaged and loyal audience, you must humanise your brand. To put it simply, humanising your brand means being personable and relatable across your marketing messaging and cultivating memorable and meaningful connections with your target audience, rather than going for the hard sell. AKA, acting like a human. At the end of the day, people do business with brands they trust and the simplest way to do this is to communicate with your audience like they’re right in front of you.
In this conversation-style webinar, Marketing Manager Lillie Brown will be joined by Mia Fileman of Campaign Del Mar to explore ideas and strategies for small businesses and freelancers to humanise their marketing and craft a standout brand personality.
A 90-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.
Who should sign up?
Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.
Who are our hosts with the most?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!
Mia Fileman is a professional marketer with 21 years of experience as a Brand Manager, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner, Mumbrella and Smart Company, among many others.
What’s Business Connect?
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.
Accessibility: if you have any access requirements, please email firstname.lastname@example.org
This webinar will take place on Crowdcast. You will receive the Crowdcast link in an email from Creative Plus Business prior to the webinar.
This webinar is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.