WEBINAR: Using Case Studies for Creative Marketing
Simple Storytelling = Effortless Marketing. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. In this webinar, Using Case Studies for Creative Marketing, we will look into what we call the Story Trinity, the three corners of a perfect marketing triangle. These are: case studies, proof of portfolio, and testimonials. Using Case Studies for Creative Marketing will teach you how to make your marketing much easier. This webinar will go through the elements of a Story Trinity, including: + How to write a compelling Case Study;+ Tips on best Portfolio materials;+ How to request a Testimonial;+ Getting Permission;+ Where and How to Feature the Story Trinity in your marketing;+ Examples — and more! We'll share a bunch of resources to help you stay up to date and keep track of changes. What’s Included?A 60-minute webinar with our creative industries experts, plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who […]