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WEBINAR: Using Case Studies for Creative Marketing

November 10, 2022 @ 6:00 pm 7:00 pm

Simple Storytelling = Effortless Marketing.

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. In this webinar, Using Case Studies for Creative Marketing, we will look into what we call the Story Trinity, the three corners of a perfect marketing triangle. These are: case studies, proof of portfolio, and testimonials. Using Case Studies for Creative Marketing will teach you how to make your marketing much easier.

This webinar will go through the elements of a Story Trinity, including:

+ How to write a compelling Case Study;
+ Tips on best Portfolio materials;
+ How to request a Testimonial;
+ Getting Permission;
+ Where and How to Feature the Story Trinity in your marketing;
+ Examples — and more!

We’ll share a bunch of resources to help you stay up to date and keep track of changes.

What’s Included?
A 60-minute webinar with our creative industries experts, plus lifetime access to additional resources on our website containing more resources to support your learning.

Who should sign up?
Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.

Who is presenting?
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

What is NSW Business Connect? 
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Zoom. You will receive the Zoom link in your confirmation email from Business Connect.

This webinar is funded by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.