Events for May 21, 2024

Please note this event has now reached capacity and registrations are closed. If you're keen to know when we'll be back in Wollongong with a great workshop scroll down and join our mail list or follow us on socials. There's lots more to come! In partnership with MerrigongX. Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. Participants will learn all the following, with a focus on arts practice and creative industries: + Re-imagining traditional marketing in a way that makes sense for creativity and the arts. + Getting the foundational elements of “YOU” marketing right, without the terror of a deadline. + Understating the […]

You’ve poured your passion into your craft, art or products, and the time has come to share with the world. What are the basics to building an online business? Selling online and using e-commerce can be overwhelming at first, especially for creatives – but where to begin? Creative’s Guide to Selling Online is a beginner's course ideal for any creatives with little or no experience, who have products or services ready to sell, and no idea how to get their online sales set up. The webinar covers the easiest path to digital commerce, and the best ways to untangle the mess of legal jargon, platform choices, and marketing mysteries. BOOK NOW With a focus on people selling in the arts and creative industries, you will learn: + Understanding the process of selling online, including the pros and cons to watch for. + Preparing for the basics of an online business – registration, banking, accounting, stock management, legal requirements, consumer regulations and more. + Understanding eCommerce model and choosing the best one for your business. + Dropshipping and the elements of using external parties to help with sales and productions. + The Customer Journey, and how to craft an experience to […]