WOLLONGONG: Creative’s Guide to Marketing
Please note this event has now reached capacity and registrations are closed. If you're keen to know when we'll be back in Wollongong with a great workshop scroll down and join our mail list or follow us on socials. There's lots more to come! In partnership with MerrigongX. Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion. Participants will learn all the following, with a focus on arts practice and creative industries: + Re-imagining traditional marketing in a way that makes sense for creativity and the arts. + Getting the foundational elements of “YOU” marketing right, without the terror of a deadline. + Understating the […]