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  • ONLINE: Social Media for Creatives

    DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get?All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and […]

  • WEBINAR: The Decision Tree

    As our professional lives begin to return to a sense of normalcy, fresh opportunities for work and play arise. But how does one decide what to take and what to leave? When you work for yourself, it can be very difficult to make decisions about the direction your work will take; especially when you don't have anyone to bounce ideas off of or when people don't understand what it is you do (we're looking at you, Nan!).The Decision Tree is a simple process designed specifically for creative folks to help you figure out what you should say 'yes' to, and why. It can help make the decision-making process a little less painful and it ensures your decisions are always aligned with your fundamental purpose.  What’s Included?A 60-80 min webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.Who should sign up?Creative folks who struggle to make professional decisions and often feel conflicted about the choices they make.  Who's the host? Monica Davidson, director and doyenne of Creative Plus Business, Queen of purposeful decision-making, and unfortunate lover of shredded wheat. What's Creative Plus Business? We're a certified social enterprise dedicated […]

  • ONLINE: Diversify Your Creative Income

    HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas. This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and […]

  • ONLINE: Freelance Five

    FREELANCING IS TRICKY – AND INEVITABLE Freelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Five Tips for Freelance Creatives is a fast, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills, to help them get the five most important elements of creative freelancing just right. Participants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax, superannuation, and business registration. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered […]

  • ONLINE: What’s It Worth?

    CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. What’s It Worth is vital for anyone struggling to understand the value of their own work, and how to share that value with others.   Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated What’s it Worth? Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and […]

  • ONLINE: Talking About… Your Website

    WE KNOW WE NEED ONE – BUT WHERE TO START? A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Talking About.. Your Website is a practical and comprehensive workshop that examines the best ways for creatives to present their websites, with real-life examples of best practice, and helpful resources for DIY design. Tips that will be shared include:+ Why? Outlining the goals for your website;+ Making a Site Map and organising the content;+ Do It Yourself or Hire a Designer? The pros and cons of each;+ Choosing the best platform for a DIY website;+ Thinking SHOP not GALLERY.Resources and links will be shared throughout the workshop to help guide participants. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Talking About.. Your Website Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from […]

  • ONLINE: Wellbeing for Business

    MAINTAINING HEALTH AND WELLBEING IN THE CREATIVE INDUSTRIES Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain relative balance between flourishing and falling, particularly when artistic output is built with emotion? Wellbeing for Business explores ways that creative professionals can purposely bring wellbeing practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term. The workshop focuses on the following topics:+ The physical, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world, including managing blocks.What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated BEING CREATIVELY WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this […]

  • ONLINE: Understanding Branding

    HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions […]

  • PORT MACQUARIE: I Hate Networking

    PRESENTED IN PARTNERSHIP WITH PORT MACQUARIE HASTINGS COUNCIL I Hate Networking is a surprisingly fun event designed to encourage creative people to get to know each other while acknowledging the horror of networking and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. I Hate Networking combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with wankers and other difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session, and practice your skills in the second half. What do I get? All participants in this workshop also receive:+ Lifetime access to a dedicated I Hate Networking Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the […]

  • PORT MACQUARIE: Money is NOT a Dirty Word

    PRESENTED IN PARTNERSHIP WITH PORT MACQUARIE HASTINGS COUNCIL The starving artist is a pervasive idea, and in reality many creative people struggle in self-employment because money is a constant battle. This isn’t always just due to lack of funds. Creative practitioners sometimes need the basics of business money and financial literacy explained in a way that is easy to understand. This workshop helps to bridge that gap in financial literacy with an entertaining and real-world discussion of money that makes sense to the artistic brain. The most common financial questions that creatives have are answered, including:+ How do I weather the ups and downs of creative income?+ Do I have to keep working for free?+ What should I charge? How do I work that out?+ What’s the deal with cash flow and budgets?+ How do I invoice? How do I enforce an invoice?+ What’s the deal with tax, and what is cloud accounting?+ Where can I go for more help? This workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. Ideal for: This workshop is tailored specifically […]

  • WEBINAR: Getting Ready for Tax Time

    It's almost the end of the financial year, which means it's time to get your money stuff in order. It's not much fun, but a few simple tips and tricks (and a friendly face) can help. This FREE webinar will help you get organised in time for EOFY and take the terror out of tax. Creatives, you are not alone! We'll be looking at: + The key creative tax rulings you need to know;+ Are you a hobby or a business?+ How to work out your deductions;+ Easy tips and tricks for record-keeping;+ Cloud Accounting suggestions;+ Preparing for TAX (eugh!);+ Better financial habits for next year. What’s Included?A 60-80 min webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Monica Davidson, director and doyenne of Creative Plus Business, teacher of tax and record keeping, lover of financial organisation and super fun at parties. What's Creative Plus Business? We're a certified social enterprise dedicated to educating creative people and […]

  • ONLINE: Money Is NOT A Dirty Word

    THERE ARE SOME (PRETTY FABULOUS) DIRTY WORDS OUT THERE, BUT MONEY IS NOT ONE OF THEM The starving artist is a pervasive idea, and in reality many creative people struggle in self-employment because money is a constant battle. This isn’t always just due to lack of funds. Creative practitioners sometimes need the basics of business money and financial literacy explained in a way that is easy to understand. This online workshop helps to bridge that gap in financial literacy with an entertaining and real-world discussion of money that makes sense to the artistic brain. The most common financial questions that creatives have are answered, including:+ How do I weather the ups and downs of creative income?+ Do I have to keep working for free?+ What should I charge? How do I work that out?+ What’s the deal with cash flow and budgets?+ How do I invoice? How do I enforce an invoice?+ What’s the deal with tax, and what is cloud accounting?+ Where can I go for more help? This online workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get […]