Events

PRESENTED IN PARTNERSHIP WITH CITY OF RYDE The Cultural Tourist is a traveller who wants to learn, experience and get involvedin local offerings. How can your arts centre encourage this kind of visitor? Cultural tourism is when people travel “for essentially cultural motivations” such as study, artisticexperiences, festivals, and pilgrimages. For small-to-medium creative and arts organisations,cultural tourism can also be an effective way to generate revenue, connect with community,enliven the local tourism economy and help to define a place as a cultural and artistic destination. Cultural Tourism is a practical workshop in which participants will learn how to maximise thespecial attributes that set their organisation apart from others, including their history, traditions,arts and culture. This includes:+ Understanding the cultural tourist—what interests, motivates, or inspires the traveller?+ Your story—finding the story that needs to be told and an engaging way to share this with visitors+ Projects and Activities—what can your organisation or region offer to the cultural traveller?+ Outcomes—setting up systems to measure the data about the impacts of cultural tourism+ Marketing—sharing the story and projects with your potential market+ Resources—where to get help, resources, worksheets, and more! What do I get? All participants of this workshop also receive:+ Lifetime access […]

Social media is everywhere, as are tips and tricks to use it for business. What are the best ways for creative and arts professional to use this powerful marketing tool? Social media is a complex and challenging marketing tool for a lot of creatives, as it can be very difficult to find a balance between constantly updating the world just about themselves, and ignoring the platforms entirely! Creative’s Guide to Social Media is a friendly, up-to-date and interactive online workshop for beginners that covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. With a focus on people selling in the arts and creative industries, you will learn: + A new and different definition of social media to consider for the arts and creative marketing. + The basics of social media marketing, regardless of which platform you choose. + The strategic process behind using social media for marketing, including R.O.I. + Understanding audience, and finding out what your followers and fans want and need. + Choosing the right social media, from the most used and popular platforms right now. + Content creation tips […]

Making a living from your craft means learning, understanding and embracing the flow of money in and out of your practice. Financial literacy and concepts like ‘cashflow’ are necessities for creative practitioners and arts workers who want to take their passion to a professional level. Cashflow for Creatives is a short online workshop designed by creative practitioners to help other artists understand and embrace the rollercoaster of income and expenses that comes with working in the arts. It’s a safe space where every question is welcome, and the mysteries of money will become a little clearer. Participants will learn all the following, with a focus on arts practice and creative industries: + The Famine and the Feast – weathering the ups and downs of creative income + The Flow of Money Out – Understanding and making realistic budgets + The Basics of Forecasting, and how to develop a ‘crystal ball’ for income + The Flow of Money In – Understanding income and how to create regularity + Practical steps to getting financially organised + More resources and places to go for help Cashflow for Creatives is a relaxed and interactive online workshop that guides participants with practical tools and steps […]

Creatives, arts organisations and small businesses all need a website, but where to begin when there are so many tech and design hurdles to navigate? A website is an essential part of any marketing strategy, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services, a marketing tool to share stories and case studies, and an educational platform to help clients and customers understand everything they need to know about your craft, your purpose and the offerings you have that meet their wants and needs. Creative’s Guide to Websites is a practical online workshop for beginners that examines best practice for creatives to present their websites, with examples and helpful resources for DIY design. With a specific focus on the arts and creative industries, this workshop will cover: + Starting with the Why – Outlining the goals for your website and why they matter. + The importance of planning, making a Site Map and organising the content. + Designing a website that focuses on proactive sales as well as a passive portfolio. + Do It Yourself or Hire a Designer? The […]

IN PARTNERSHIP WITH INNER WEST COUNCIL. Funding and grants are often held up as the holy grail of a successful arts career, but there is no such thing as ‘free’ money. Accessing government and philanthropic funding requires a great deal of work, from preparation to writing applications to delivery and successful acquittal. Funding also means ongoing research and groundwork to be ready for any applications, as well as maintaining the resolve to keep trying after an unsuccessful attempt. This FREE webinar will explore:+ the different kinds of funding available;+ creating a grant folder (and being ready for opportunities);+ researching funding and considering applications;+ writing the proposal – and avoiding the common errors;+ creating a grant calendar;+ the acquittal process – and how to recover from setbacks;+ five ways to FAIL at grants. What’s Included?A two hour webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who’s the Host?Cat […]