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ONLINE: Creative’s Guide to Websites

April 30 @ 10:00 am 12:00 pm

Creatives, arts organisations and small businesses all need a website, but where to begin when there are so many tech and design hurdles to navigate?

A website is an essential part of any marketing strategy, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services, a marketing tool to share stories and case studies, and an educational platform to help clients and customers understand everything they need to know about your craft, your purpose and the offerings you have that meet their wants and needs.

Creative’s Guide to Websites is a practical online workshop for beginners that examines best practice for creatives to present their websites, with examples and helpful resources for DIY design.

With a specific focus on the arts and creative industries, this workshop will cover:

+ Starting with the Why – Outlining the goals for your website and why they matter.

+ The importance of planning, making a Site Map and organising the content.

+ Designing a website that focuses on proactive sales as well as a passive portfolio.

+ Do It Yourself or Hire a Designer? The pros and cons of design options, with suggestions.

+ Choosing the best platform for a DIY website.

+ Planning for maintenance and keeping a website up to date.

Creative’s Guide to Websites is a collaborative online workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships.

What do I get? All participants of this workshop also receive:

+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.

+ A Workbook to assist with the practical elements of the workshop.

+ Access to additional free webinars to supplement the material covered in the workshop.

+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Who is presenting?
Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

What is Service NSW Business Connect? 
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

Creative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.